This study examined advertising, exhibiting multilingual structures to reach the Nigerian audience. Halliday's mood system and morphological processes served as the theoretical configurations for analyzing textual elements of advertisements. These contextual terminologies permitted quantitative and qualitative approaches to thrive in order to culminate the investigation. Thus, the analysis showed political motifs, religious spheres, royal domains, musical settings, and friendship environment, as the fascinating panaceas to motivate readers. English, Yorùbá, and Hausa languages were functional facilities to mesmerize consumers. However, the advertisements displayed textual interruptions: FEBUHARI, FELABRATION, OBIdiently, and ATIKUlating, being strong prerequisites in persuasive designs. Creativity indicates the logically-minded behavior of publicists in blending grammatical structures of different languages together, yielding a unified whole, generating novel semantic values for regurgitation. It seems indisputable that such textual constructs have the capability to influence lexicographers, increase word-stock(s) of languages, and projecting the advertising industry as possessing cerebral proficiencies in linguistics' advancement. ; tdalamu@aul.edu.ng ; Taofeek O. Dalamu earned a PhD from the University of Lagos, Nigeria, under a methodical supervision of Prof. Adeyemi Daramola, with specialization in Systemic Functional Linguistics, Discourse Analysis, and Digital Humanities in relation, mostly, to advertising communications. Currently, Dr. Dalamu is a member of International Systemic Functional Linguistics Association, and teaches English courses at Anchor University, Lagos, Nigeria. This scholar has a variety of 32 publications in reputable international journals across the globe. See: www.hq.ssrn.com/taofeekdalamu/papers, www.researchgate.net.cdn/taofeekdalamu, www.academia.com/taofeekdalamuuniversityoflagos. ; Anchor University, Lagos, Nigeria ; Akinnaso, N. N. 2015. The politics of language planning in education in Nigeria. Word 41 (3): 337-367. Retrieved on 12 June 12 2018 from https://www.tandfonline.com/doi/abs/10.1080/00437956.1990.11435827?src=recsys. ; Alt, F., Evers, C. & Schmidt, A. 2009. Pervasive computing group users' view on context-sensitive car advertisements. Pervasive Computing 9-16. ; Ang, I. 1991. Desperately Seeking the Audience. London: Routledge. ; Arora, N., Dreze, X., Ghose, A., Hess, J., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J. & Zhang J. 2008. Putting one-to-one marketing to work: Personalization, customization, and choice. 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Culture's Software: Communication Styles. Newcastle upon Tyne: Cambridge Scholars. ; Cook, G. 1992. The Discourse of Advertising. New York: Routledge. ; Dalamu, T. O. 2017a. A functional approach to advertisement campaigns in Anglo-Nigerian Pidgin. Studies in Linguistics 44: 155-185. ; Dalamu, T. O. 2017b. Maternal ideology in an MTN® advertisement: Analyzing socio-semiotic reality as a campaign for peace. Journal of Language and Education 3(4): 16-26. DOI:10.17323/2411-7390-2017-3-4-16-26. ; Dalamu, T. O. 2018a. Exploring advertising text in Nigeria within the framework of cohesive influence. Styles of Communication 10(1): 74-97. ; Dalamu, T. O. 2018b. Euphemism: The commonplace of advertising culture. Acta Scientiarum. Language and Culture 40(2): 1-15. ; Dalamu, T. O. 2018c. English language development in Nigerian society: A derivative of advertising communications. Complutense Journal of English Studies 26: 263-286. ; Dalamu, T. O. 2018d. Advertising communication: Constructing meaning potential through disjunctive grammar. Anagramas Rumbos y Sentidos De La Communicación 17(33): 73-104. ; Dalamu, T. O. 2019a. Halliday's mood system: A scorecard of literacy in the English grammar in an L2 situation. Revista de Estudos da Linguagem 27(1): 241-274. ; Dalamu, T. O. 2019b. A Discourse Analysis of Language Choice in MTN® and Etisalat® Advertisements in Nigeria. Beau Bassin: LAP Lambert Academic Publishing. ; Dalamu, T. O. 2019c. Textual artifact of advertising: A thrust of Halliday's mood system resources. Revista Brasileira de Linguística Aplicada 19(3): 407-454. ; Dalamu, T. O. 2020. Discoursing children characteristics of Zenith Bank®, Nigeria, Advertising: An expression of clause as representation. Journal of Language and Linguistic Studies 16(1): 333-365. ; Dash, N. 2008. Context and contextual word meaning. SKASE Journal of Theoretical Linguistics 5(2): 21-31. ; De Pelsmacker, P., Geuens, M. & Leuven, V. 2002. 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Relevance of research topic. Recent decades have seen a growing concern for the prospects of today's youth. Major problems of young people are related to pervasive destructive and inappropriate behaviour: delinquency, aggression, bullying, drug abuse etc. (Holt, Jones, 2008; Strachan, Côté, Deakin, 2011). These problems are the result of changing social factors: both parents work full-time, single-parent families, unattended children at home (Strachan et al., 2011). Successful personality development depends on a number of external factors: family, school, positive role models, purposefully and deliberately chosen way of self-realization and leisure time activities. The role of a family for the child's positive personality development is in particular highlighted (Vierimaa et al., 2012). Close and solid relationships between children and parents ensure the consistent feeling of security and confidence (Carr, 2014). Affectionate relations between parents and children influence the formation of close links with other people (Holt, Knight, 2014; Steinberg, 2014). The importance of attachment becomes apparent in adolescence – the period of psychological and social transition from childhood to adulthood (Nawaz, 2011). Early parent–child relationship plays a vital role in this period. Attachment and relationship with parents change in the period of adolescence, young people becoming more independent from their parents. In this period the parent–child attachment weakens as young people are faced with new challenges; they seek independence and self-sufficiency, develop their self-identity. Researchers have noted that secure attachment to family gives adolescents a more secure emotional basis which they can always rely on. Gained self-confidence and affectionate relations help adolescents in developing and maintaining relationships with peers (Nawaz, Gilani, 2011). As adolescents spend most of the time without parents, their personality development is strongly influenced not only by parents, but also by peers (Arnon et al., 2008). Therefore, it is important for adolescents to establish or strengthen the existing relationships with friends (Nawaz, 2011). The time spent with peers enables them to develop and maintain social relationships outside the family, to be independent from their parents, to build their future adult identity, express their needs and develop their culture in a group of peers (Arnon et al., 2008). Communication and time spent with peers is not just having fun in one's leisure time but also an important part of socialization process (Arnon et al., 2008). Meaningful leisure activities have a positive impact on adolescents' development: prevent risky behaviour with negative consequences for the future; ensure better academic achievements; involve into community activities and help to pursue a career in adulthood (Fredricks, Eccles, 2010). Meaningful leisure activities include participation in sporting activities, which, according to scientific research, is one of the most popular after-school activities among adolescents (Šukys, 2008; Tomik et al., 2012). Parental mission is to guide the child into activities that, through continuous participation, would build the child's self-confidence and ability to solve problems, teach aim setting and instil values (Warner et al., 2015). Deliberate practice and its advantages have been widely researched (Strachan et al., 2011; Vierimaa et al., 2012). Participation in sports is one of social activities that has a positive effect on a child's development. This attractive activity with respectable image can lead to positive social changes. Participation in sporting activities gives children the opportunity to enjoy high-quality leisure time; children become more disciplined and active in many different spheres (Rottensteiner et al., 2013). Although organized youth sports provide meaningful activities to millions of children, sociological studies suggest that the number of children engaged in sporting activities is constantly decreasing, and children's negative attitude towards sports, alienation and passiveness is becoming a serious problem (Smoll et al., 2011). Most of researchers acknowledge that parents have the greatest influence in sporting activities of their children (Lavoi, Stellino, 2008; Dorsch et al., 2009; Sapieja et al., 2011; Nunomura, Oliveira, 2013; Holt, Knight, 2014; Knight, Holt 2014; Dorsch, Smith, 2016), that participation in youth sport is the process where parents play the most important role (Sanchez-Miguel et al., 2013). Initially children enjoy sports for small achievements; later on sport becomes a motivating factor, an interesting and meaningful activity that eventually becomes a lifestyle (Wells et al., 2005; Perrotta, Pannelli, 2014; Prichard, Deutsch, 2015; McMillan et al., 2016) passed on to children and grandchildren, i.e. to the next generations. In order to involve children into sporting activities from the early age and to achieve progress in fully disclosing their talents it is necessary to create a favourable environment in the early years of the child's personality development and parents play a very important role in this process (Sánchez-Miguel et al., 2013; Legg et al., 2015; Dorsch et al., 2015; Dorsch, Smith, 2016). The child's success in sports can be regarded as the parents' merit too (Bailey et al., 2013). Parents can shape the child's behaviour and give the right direction (Lavoi, Stellino, 2008; Arthur-Banning et al., 2009; Smoll et al., 2011). Parents are involved in disclosing and recognizing the child's talent (Côté, Vierimaa, 2014), experienced joy from participation in sporting activities (McCarthy, Jones, 2007), understanding the athletic competence (Lee et al., 2008), competition anxiety and stress management experience (Gould et al. 2012), and development of psychological skills (MacNamara et al., 2010). Family relations is the context where answers to questions how and why participation in sporting activities changes the child's thinking and behaviour. Such issues as the role of parents in this process and how they cope with this role, how sporting activities modify not only children's but also parents' personality orientations, behaviour and communication in the family. Research problem. The analysis of Lithuanian and foreign studies in the context of research topic revealed the following problem aspects: only very few athlete children can remain in sports without emotional and financial support from their family (O'Connor, 2011); not all parents are interested in sports and not all parents understand the importance of education through sports (O'Rourke et al., 2014); little is known about the influence of children's participation in sports on parents, their motivation and experience (Wiersma, Fifer, 2008) little is known about the relationship between children's participation in sport and their communication in the family and with peers. Therefore, there is a need to find out how parental involvement in youth sport could be strengthened and supported by recognizing the prospects of children and respecting parental experiences. Research object – educational interaction between parents and adolescents in sports. Research goal – reveal the educational interaction between parents and adolescents in sports. Research objectives: 1. Theoretically ground the educational interaction between parents and adolescents in sports. 2. Disclose the links between participation in sporting activities and attachment to parents and peers among athlete and non-athlete adolescents. 3. Disclose parental experiences related to the involvement into children's sporting activities. 4. Disclose adolescents' experiences related participation in sporting activities and relationship with parents. Expected outcomes of research (hypotheses): 1. A hypothesis that the relationship of athletic children with parents is more affectionate compared to that of non-athletic peers is proposed. 2. A hypothesis that adolescents with longer athletic experience are more attached to parents compared to adolescents with less athletic experience is proposed. Scientific novelty and practical significance of the dissertation The findings of scientific studies done in Lithuania and abroad on family involvement into adolescents' activities are significant in terms of importance of attachment to parents in the period of adolescence. However, integrated research into children's attachment to parents and peers in the context of sport is scarce, and no studies analysing parent–child experiences related to sport and revealing the educational interaction were done in Lithuania. Thus there is insufficient scientific information in this area. Therefore the scientific novelty of the dissertation is grounded on three levels: theoretical, empirical and practical. On the theoretical level this dissertation presents and substantiates the expanded concepts and interpretations of attachment to parents, attachment to peers and educational interaction between parents and children. Until now the constructs representing attachment to parents, attachment to peers, adolescents' participation in sporting activities were analysed in scientific studies as separate issues. In this dissertation these constructs are united into an integral and continuous process of educational interaction between parents and children. A modern theoretical model of educational interaction between parents and children developed and theoretically grounded in this dissertation is significant for its scientific novelty. On the empirical level a quantitative survey of adolescents was conducted in this dissertation in order to analyse the importance of attachment and communication within the family in the period of adolescence. The experiences of parents stemming from the involvement in their children's sporting activities and the experiences of adolescents related to the participation in sporting activities and relations with parents were disclosed in the qualitative survey. Both surveys were combined by a mixed method. These complementing surveys enabled to get a deeper and clearer understanding of parent–adolescent relations and attachment to family in the background of sporting activities. It is not only new approach in the context of Lithuanian research but also expands the available results of empirical research from foreign countries. This approach was used not only with the aim to find out how different variables related to sporting activities (attachment to family, attachment to peers, coaches' input) acting together may add to the expression of positive educational interaction between parents and children in sporting activities. Another new thing is that for the first time in research literature adolescents' attachment to parents is operationalized by two variables (attachment to parents and attachment to peers) reflecting their participation in sporting activities in order to find out, which variable is more important in the period of adolescence. On the practical level the results and conclusions of this dissertation may first of all help managers of sport clubs, organizations, school staff and educators to better understand how parents – by creating positive and supporting relations in sporting activities of their teenage children – may add to the achievement of the goals and objectives and in this way educate democratically minded youth ready to actively engage in social and public life. Secondly, this dissertation is relevant and has a practical value for the promotion of positive development of adolescents and responsible parenting. It opens a new view for professionals (coaches, sport educators, sport psychologists) working with athletes and their parents to the variety of experiences and through the knowledge gained increase the wellness of athletes and their parents. Thus, the clearer aspects of family attachment and experiences of athlete adolescents in their relations with parents may help to improve the skills not only of athlete adolescents but also of their parents and coaches. It should be noted that the findings of this dissertation were implemented in practice – a new intervention programme facilitating the parental involvement in children's sporting activities has been developed. More information about this educational programme is available at www.lisinskiene.com. CONCLUSIONS 1. Scientific literature analysis revealed that parent–child educational interaction in sport is a bi-directional system. Parents influence children: they learn to be emphatic, self-disciplined, self-respected, they build communication skills, and plan their daily routine. Children influence parents because involvement in the child's sport naturally changes parents and modifies their lives: parental daily routine alters, their cognition, knowledge and emotions change, their circle of contacts increases, interpersonal relations with the child, in the family, with other participants in sports also change. Marital relations of parents also alter through the child's participation in sport, some parents start playing sports. Parent–child educational interaction in sport depends on financial and psychological support from parents, the child's physical and emotional security, the coach's positive education strategy, competence and authority. Educational interaction in sport is possible by more active attraction of parents into children's sport; not making pressure on athletic children; motivating them to play sports through psychologically supporting environment; providing continuous training possibilities for coaches. 2. The investigation into the relationship between the adolescents' sporting activities and attachment to family and peers revealed that athlete adolescents' relations with parents are more intensively expressed in all scales: communication, trust and alienation compared to non-athlete adolescents. No relationship was found between adolescents' participation in sport and attachment to peers. 3. Interviews with parents revealed the importance of the coach's role for strengthening parent–child interaction in sport. Parent–child educational interaction in sport depends on the coaching strategy selected by the coach and the degree and form of parental involvement in children's sport. Parents of athlete adolescents acknowledge the benefit of positive coaching and education strategy selected by the coach. This understanding confirms the importance of positive tri-dimensional interaction among parents, children and coaches. However, a phenomenon that has a negative effect on this interaction: parents find it difficult to admit the children's growing attachment to coach. The contraposition to close relations between the child and the coach demonstrated by parents may encourage the alienation between parents and children in sport. 4. Interviews with athlete adolescents revealed that parental involvement into children's sport is more important in the early period of sporting life and becomes less appreciable or unwelcome when children gain sporting experience. In the background of parent–child interrelations in sporting activities adolescents alienation from parents is more common than communication and trust. Alienation of older adolescents from parents in sports has several causes: growing children seek to be independent from their families in sports, some parents behave inappropriately in youth sport and embarrass their children. Interviews with athlete adolescents revealed that some parents demonstrate substandard behaviour in relation to their children, have no loyalty towards other participants of the sporting activity. However, financial support remains and important factor of parental support in all levels of sporting experience. The degree and form of parental involvement into children's sport influences the effectiveness of parent–child educational interaction. The degree and form of involvement chosen by the parents are not always appropriate and encouraging, and not always acceptable to adolescents.
Relevance of research topic. Recent decades have seen a growing concern for the prospects of today's youth. Major problems of young people are related to pervasive destructive and inappropriate behaviour: delinquency, aggression, bullying, drug abuse etc. (Holt, Jones, 2008; Strachan, Côté, Deakin, 2011). These problems are the result of changing social factors: both parents work full-time, single-parent families, unattended children at home (Strachan et al., 2011). Successful personality development depends on a number of external factors: family, school, positive role models, purposefully and deliberately chosen way of self-realization and leisure time activities. The role of a family for the child's positive personality development is in particular highlighted (Vierimaa et al., 2012). Close and solid relationships between children and parents ensure the consistent feeling of security and confidence (Carr, 2014). Affectionate relations between parents and children influence the formation of close links with other people (Holt, Knight, 2014; Steinberg, 2014). The importance of attachment becomes apparent in adolescence – the period of psychological and social transition from childhood to adulthood (Nawaz, 2011). Early parent–child relationship plays a vital role in this period. Attachment and relationship with parents change in the period of adolescence, young people becoming more independent from their parents. In this period the parent–child attachment weakens as young people are faced with new challenges; they seek independence and self-sufficiency, develop their self-identity. Researchers have noted that secure attachment to family gives adolescents a more secure emotional basis which they can always rely on. Gained self-confidence and affectionate relations help adolescents in developing and maintaining relationships with peers (Nawaz, Gilani, 2011). As adolescents spend most of the time without parents, their personality development is strongly influenced not only by parents, but also by peers (Arnon et al., 2008). Therefore, it is important for adolescents to establish or strengthen the existing relationships with friends (Nawaz, 2011). The time spent with peers enables them to develop and maintain social relationships outside the family, to be independent from their parents, to build their future adult identity, express their needs and develop their culture in a group of peers (Arnon et al., 2008). Communication and time spent with peers is not just having fun in one's leisure time but also an important part of socialization process (Arnon et al., 2008). Meaningful leisure activities have a positive impact on adolescents' development: prevent risky behaviour with negative consequences for the future; ensure better academic achievements; involve into community activities and help to pursue a career in adulthood (Fredricks, Eccles, 2010). Meaningful leisure activities include participation in sporting activities, which, according to scientific research, is one of the most popular after-school activities among adolescents (Šukys, 2008; Tomik et al., 2012). Parental mission is to guide the child into activities that, through continuous participation, would build the child's self-confidence and ability to solve problems, teach aim setting and instil values (Warner et al., 2015). Deliberate practice and its advantages have been widely researched (Strachan et al., 2011; Vierimaa et al., 2012). Participation in sports is one of social activities that has a positive effect on a child's development. This attractive activity with respectable image can lead to positive social changes. Participation in sporting activities gives children the opportunity to enjoy high-quality leisure time; children become more disciplined and active in many different spheres (Rottensteiner et al., 2013). Although organized youth sports provide meaningful activities to millions of children, sociological studies suggest that the number of children engaged in sporting activities is constantly decreasing, and children's negative attitude towards sports, alienation and passiveness is becoming a serious problem (Smoll et al., 2011). Most of researchers acknowledge that parents have the greatest influence in sporting activities of their children (Lavoi, Stellino, 2008; Dorsch et al., 2009; Sapieja et al., 2011; Nunomura, Oliveira, 2013; Holt, Knight, 2014; Knight, Holt 2014; Dorsch, Smith, 2016), that participation in youth sport is the process where parents play the most important role (Sanchez-Miguel et al., 2013). Initially children enjoy sports for small achievements; later on sport becomes a motivating factor, an interesting and meaningful activity that eventually becomes a lifestyle (Wells et al., 2005; Perrotta, Pannelli, 2014; Prichard, Deutsch, 2015; McMillan et al., 2016) passed on to children and grandchildren, i.e. to the next generations. In order to involve children into sporting activities from the early age and to achieve progress in fully disclosing their talents it is necessary to create a favourable environment in the early years of the child's personality development and parents play a very important role in this process (Sánchez-Miguel et al., 2013; Legg et al., 2015; Dorsch et al., 2015; Dorsch, Smith, 2016). The child's success in sports can be regarded as the parents' merit too (Bailey et al., 2013). Parents can shape the child's behaviour and give the right direction (Lavoi, Stellino, 2008; Arthur-Banning et al., 2009; Smoll et al., 2011). Parents are involved in disclosing and recognizing the child's talent (Côté, Vierimaa, 2014), experienced joy from participation in sporting activities (McCarthy, Jones, 2007), understanding the athletic competence (Lee et al., 2008), competition anxiety and stress management experience (Gould et al. 2012), and development of psychological skills (MacNamara et al., 2010). Family relations is the context where answers to questions how and why participation in sporting activities changes the child's thinking and behaviour. Such issues as the role of parents in this process and how they cope with this role, how sporting activities modify not only children's but also parents' personality orientations, behaviour and communication in the family. Research problem. The analysis of Lithuanian and foreign studies in the context of research topic revealed the following problem aspects: only very few athlete children can remain in sports without emotional and financial support from their family (O'Connor, 2011); not all parents are interested in sports and not all parents understand the importance of education through sports (O'Rourke et al., 2014); little is known about the influence of children's participation in sports on parents, their motivation and experience (Wiersma, Fifer, 2008) little is known about the relationship between children's participation in sport and their communication in the family and with peers. Therefore, there is a need to find out how parental involvement in youth sport could be strengthened and supported by recognizing the prospects of children and respecting parental experiences. Research object – educational interaction between parents and adolescents in sports. Research goal – reveal the educational interaction between parents and adolescents in sports. Research objectives: 1. Theoretically ground the educational interaction between parents and adolescents in sports. 2. Disclose the links between participation in sporting activities and attachment to parents and peers among athlete and non-athlete adolescents. 3. Disclose parental experiences related to the involvement into children's sporting activities. 4. Disclose adolescents' experiences related participation in sporting activities and relationship with parents. Expected outcomes of research (hypotheses): 1. A hypothesis that the relationship of athletic children with parents is more affectionate compared to that of non-athletic peers is proposed. 2. A hypothesis that adolescents with longer athletic experience are more attached to parents compared to adolescents with less athletic experience is proposed. Scientific novelty and practical significance of the dissertation The findings of scientific studies done in Lithuania and abroad on family involvement into adolescents' activities are significant in terms of importance of attachment to parents in the period of adolescence. However, integrated research into children's attachment to parents and peers in the context of sport is scarce, and no studies analysing parent–child experiences related to sport and revealing the educational interaction were done in Lithuania. Thus there is insufficient scientific information in this area. Therefore the scientific novelty of the dissertation is grounded on three levels: theoretical, empirical and practical. On the theoretical level this dissertation presents and substantiates the expanded concepts and interpretations of attachment to parents, attachment to peers and educational interaction between parents and children. Until now the constructs representing attachment to parents, attachment to peers, adolescents' participation in sporting activities were analysed in scientific studies as separate issues. In this dissertation these constructs are united into an integral and continuous process of educational interaction between parents and children. A modern theoretical model of educational interaction between parents and children developed and theoretically grounded in this dissertation is significant for its scientific novelty. On the empirical level a quantitative survey of adolescents was conducted in this dissertation in order to analyse the importance of attachment and communication within the family in the period of adolescence. The experiences of parents stemming from the involvement in their children's sporting activities and the experiences of adolescents related to the participation in sporting activities and relations with parents were disclosed in the qualitative survey. Both surveys were combined by a mixed method. These complementing surveys enabled to get a deeper and clearer understanding of parent–adolescent relations and attachment to family in the background of sporting activities. It is not only new approach in the context of Lithuanian research but also expands the available results of empirical research from foreign countries. This approach was used not only with the aim to find out how different variables related to sporting activities (attachment to family, attachment to peers, coaches' input) acting together may add to the expression of positive educational interaction between parents and children in sporting activities. Another new thing is that for the first time in research literature adolescents' attachment to parents is operationalized by two variables (attachment to parents and attachment to peers) reflecting their participation in sporting activities in order to find out, which variable is more important in the period of adolescence. On the practical level the results and conclusions of this dissertation may first of all help managers of sport clubs, organizations, school staff and educators to better understand how parents – by creating positive and supporting relations in sporting activities of their teenage children – may add to the achievement of the goals and objectives and in this way educate democratically minded youth ready to actively engage in social and public life. Secondly, this dissertation is relevant and has a practical value for the promotion of positive development of adolescents and responsible parenting. It opens a new view for professionals (coaches, sport educators, sport psychologists) working with athletes and their parents to the variety of experiences and through the knowledge gained increase the wellness of athletes and their parents. Thus, the clearer aspects of family attachment and experiences of athlete adolescents in their relations with parents may help to improve the skills not only of athlete adolescents but also of their parents and coaches. It should be noted that the findings of this dissertation were implemented in practice – a new intervention programme facilitating the parental involvement in children's sporting activities has been developed. More information about this educational programme is available at www.lisinskiene.com. CONCLUSIONS 1. Scientific literature analysis revealed that parent–child educational interaction in sport is a bi-directional system. Parents influence children: they learn to be emphatic, self-disciplined, self-respected, they build communication skills, and plan their daily routine. Children influence parents because involvement in the child's sport naturally changes parents and modifies their lives: parental daily routine alters, their cognition, knowledge and emotions change, their circle of contacts increases, interpersonal relations with the child, in the family, with other participants in sports also change. Marital relations of parents also alter through the child's participation in sport, some parents start playing sports. Parent–child educational interaction in sport depends on financial and psychological support from parents, the child's physical and emotional security, the coach's positive education strategy, competence and authority. Educational interaction in sport is possible by more active attraction of parents into children's sport; not making pressure on athletic children; motivating them to play sports through psychologically supporting environment; providing continuous training possibilities for coaches. 2. The investigation into the relationship between the adolescents' sporting activities and attachment to family and peers revealed that athlete adolescents' relations with parents are more intensively expressed in all scales: communication, trust and alienation compared to non-athlete adolescents. No relationship was found between adolescents' participation in sport and attachment to peers. 3. Interviews with parents revealed the importance of the coach's role for strengthening parent–child interaction in sport. Parent–child educational interaction in sport depends on the coaching strategy selected by the coach and the degree and form of parental involvement in children's sport. Parents of athlete adolescents acknowledge the benefit of positive coaching and education strategy selected by the coach. This understanding confirms the importance of positive tri-dimensional interaction among parents, children and coaches. However, a phenomenon that has a negative effect on this interaction: parents find it difficult to admit the children's growing attachment to coach. The contraposition to close relations between the child and the coach demonstrated by parents may encourage the alienation between parents and children in sport. 4. Interviews with athlete adolescents revealed that parental involvement into children's sport is more important in the early period of sporting life and becomes less appreciable or unwelcome when children gain sporting experience. In the background of parent–child interrelations in sporting activities adolescents alienation from parents is more common than communication and trust. Alienation of older adolescents from parents in sports has several causes: growing children seek to be independent from their families in sports, some parents behave inappropriately in youth sport and embarrass their children. Interviews with athlete adolescents revealed that some parents demonstrate substandard behaviour in relation to their children, have no loyalty towards other participants of the sporting activity. However, financial support remains and important factor of parental support in all levels of sporting experience. The degree and form of parental involvement into children's sport influences the effectiveness of parent–child educational interaction. The degree and form of involvement chosen by the parents are not always appropriate and encouraging, and not always acceptable to adolescents.
Relevance of research topic. Recent decades have seen a growing concern for the prospects of today's youth. Major problems of young people are related to pervasive destructive and inappropriate behaviour: delinquency, aggression, bullying, drug abuse etc. (Holt, Jones, 2008; Strachan, Côté, Deakin, 2011). These problems are the result of changing social factors: both parents work full-time, single-parent families, unattended children at home (Strachan et al., 2011). Successful personality development depends on a number of external factors: family, school, positive role models, purposefully and deliberately chosen way of self-realization and leisure time activities. The role of a family for the child's positive personality development is in particular highlighted (Vierimaa et al., 2012). Close and solid relationships between children and parents ensure the consistent feeling of security and confidence (Carr, 2014). Affectionate relations between parents and children influence the formation of close links with other people (Holt, Knight, 2014; Steinberg, 2014). The importance of attachment becomes apparent in adolescence – the period of psychological and social transition from childhood to adulthood (Nawaz, 2011). Early parent–child relationship plays a vital role in this period. Attachment and relationship with parents change in the period of adolescence, young people becoming more independent from their parents. In this period the parent–child attachment weakens as young people are faced with new challenges; they seek independence and self-sufficiency, develop their self-identity. Researchers have noted that secure attachment to family gives adolescents a more secure emotional basis which they can always rely on. Gained self-confidence and affectionate relations help adolescents in developing and maintaining relationships with peers (Nawaz, Gilani, 2011). As adolescents spend most of the time without parents, their personality development is strongly influenced not only by parents, but also by peers (Arnon et al., 2008). Therefore, it is important for adolescents to establish or strengthen the existing relationships with friends (Nawaz, 2011). The time spent with peers enables them to develop and maintain social relationships outside the family, to be independent from their parents, to build their future adult identity, express their needs and develop their culture in a group of peers (Arnon et al., 2008). Communication and time spent with peers is not just having fun in one's leisure time but also an important part of socialization process (Arnon et al., 2008). Meaningful leisure activities have a positive impact on adolescents' development: prevent risky behaviour with negative consequences for the future; ensure better academic achievements; involve into community activities and help to pursue a career in adulthood (Fredricks, Eccles, 2010). Meaningful leisure activities include participation in sporting activities, which, according to scientific research, is one of the most popular after-school activities among adolescents (Šukys, 2008; Tomik et al., 2012). Parental mission is to guide the child into activities that, through continuous participation, would build the child's self-confidence and ability to solve problems, teach aim setting and instil values (Warner et al., 2015). Deliberate practice and its advantages have been widely researched (Strachan et al., 2011; Vierimaa et al., 2012). Participation in sports is one of social activities that has a positive effect on a child's development. This attractive activity with respectable image can lead to positive social changes. Participation in sporting activities gives children the opportunity to enjoy high-quality leisure time; children become more disciplined and active in many different spheres (Rottensteiner et al., 2013). Although organized youth sports provide meaningful activities to millions of children, sociological studies suggest that the number of children engaged in sporting activities is constantly decreasing, and children's negative attitude towards sports, alienation and passiveness is becoming a serious problem (Smoll et al., 2011). Most of researchers acknowledge that parents have the greatest influence in sporting activities of their children (Lavoi, Stellino, 2008; Dorsch et al., 2009; Sapieja et al., 2011; Nunomura, Oliveira, 2013; Holt, Knight, 2014; Knight, Holt 2014; Dorsch, Smith, 2016), that participation in youth sport is the process where parents play the most important role (Sanchez-Miguel et al., 2013). Initially children enjoy sports for small achievements; later on sport becomes a motivating factor, an interesting and meaningful activity that eventually becomes a lifestyle (Wells et al., 2005; Perrotta, Pannelli, 2014; Prichard, Deutsch, 2015; McMillan et al., 2016) passed on to children and grandchildren, i.e. to the next generations. In order to involve children into sporting activities from the early age and to achieve progress in fully disclosing their talents it is necessary to create a favourable environment in the early years of the child's personality development and parents play a very important role in this process (Sánchez-Miguel et al., 2013; Legg et al., 2015; Dorsch et al., 2015; Dorsch, Smith, 2016). The child's success in sports can be regarded as the parents' merit too (Bailey et al., 2013). Parents can shape the child's behaviour and give the right direction (Lavoi, Stellino, 2008; Arthur-Banning et al., 2009; Smoll et al., 2011). Parents are involved in disclosing and recognizing the child's talent (Côté, Vierimaa, 2014), experienced joy from participation in sporting activities (McCarthy, Jones, 2007), understanding the athletic competence (Lee et al., 2008), competition anxiety and stress management experience (Gould et al. 2012), and development of psychological skills (MacNamara et al., 2010). Family relations is the context where answers to questions how and why participation in sporting activities changes the child's thinking and behaviour. Such issues as the role of parents in this process and how they cope with this role, how sporting activities modify not only children's but also parents' personality orientations, behaviour and communication in the family. Research problem. The analysis of Lithuanian and foreign studies in the context of research topic revealed the following problem aspects: only very few athlete children can remain in sports without emotional and financial support from their family (O'Connor, 2011); not all parents are interested in sports and not all parents understand the importance of education through sports (O'Rourke et al., 2014); little is known about the influence of children's participation in sports on parents, their motivation and experience (Wiersma, Fifer, 2008) little is known about the relationship between children's participation in sport and their communication in the family and with peers. Therefore, there is a need to find out how parental involvement in youth sport could be strengthened and supported by recognizing the prospects of children and respecting parental experiences. Research object – educational interaction between parents and adolescents in sports. Research goal – reveal the educational interaction between parents and adolescents in sports. Research objectives: 1. Theoretically ground the educational interaction between parents and adolescents in sports. 2. Disclose the links between participation in sporting activities and attachment to parents and peers among athlete and non-athlete adolescents. 3. Disclose parental experiences related to the involvement into children's sporting activities. 4. Disclose adolescents' experiences related participation in sporting activities and relationship with parents. Expected outcomes of research (hypotheses): 1. A hypothesis that the relationship of athletic children with parents is more affectionate compared to that of non-athletic peers is proposed. 2. A hypothesis that adolescents with longer athletic experience are more attached to parents compared to adolescents with less athletic experience is proposed. Scientific novelty and practical significance of the dissertation The findings of scientific studies done in Lithuania and abroad on family involvement into adolescents' activities are significant in terms of importance of attachment to parents in the period of adolescence. However, integrated research into children's attachment to parents and peers in the context of sport is scarce, and no studies analysing parent–child experiences related to sport and revealing the educational interaction were done in Lithuania. Thus there is insufficient scientific information in this area. Therefore the scientific novelty of the dissertation is grounded on three levels: theoretical, empirical and practical. On the theoretical level this dissertation presents and substantiates the expanded concepts and interpretations of attachment to parents, attachment to peers and educational interaction between parents and children. Until now the constructs representing attachment to parents, attachment to peers, adolescents' participation in sporting activities were analysed in scientific studies as separate issues. In this dissertation these constructs are united into an integral and continuous process of educational interaction between parents and children. A modern theoretical model of educational interaction between parents and children developed and theoretically grounded in this dissertation is significant for its scientific novelty. On the empirical level a quantitative survey of adolescents was conducted in this dissertation in order to analyse the importance of attachment and communication within the family in the period of adolescence. The experiences of parents stemming from the involvement in their children's sporting activities and the experiences of adolescents related to the participation in sporting activities and relations with parents were disclosed in the qualitative survey. Both surveys were combined by a mixed method. These complementing surveys enabled to get a deeper and clearer understanding of parent–adolescent relations and attachment to family in the background of sporting activities. It is not only new approach in the context of Lithuanian research but also expands the available results of empirical research from foreign countries. This approach was used not only with the aim to find out how different variables related to sporting activities (attachment to family, attachment to peers, coaches' input) acting together may add to the expression of positive educational interaction between parents and children in sporting activities. Another new thing is that for the first time in research literature adolescents' attachment to parents is operationalized by two variables (attachment to parents and attachment to peers) reflecting their participation in sporting activities in order to find out, which variable is more important in the period of adolescence. On the practical level the results and conclusions of this dissertation may first of all help managers of sport clubs, organizations, school staff and educators to better understand how parents – by creating positive and supporting relations in sporting activities of their teenage children – may add to the achievement of the goals and objectives and in this way educate democratically minded youth ready to actively engage in social and public life. Secondly, this dissertation is relevant and has a practical value for the promotion of positive development of adolescents and responsible parenting. It opens a new view for professionals (coaches, sport educators, sport psychologists) working with athletes and their parents to the variety of experiences and through the knowledge gained increase the wellness of athletes and their parents. Thus, the clearer aspects of family attachment and experiences of athlete adolescents in their relations with parents may help to improve the skills not only of athlete adolescents but also of their parents and coaches. It should be noted that the findings of this dissertation were implemented in practice – a new intervention programme facilitating the parental involvement in children's sporting activities has been developed. More information about this educational programme is available at www.lisinskiene.com. CONCLUSIONS 1. Scientific literature analysis revealed that parent–child educational interaction in sport is a bi-directional system. Parents influence children: they learn to be emphatic, self-disciplined, self-respected, they build communication skills, and plan their daily routine. Children influence parents because involvement in the child's sport naturally changes parents and modifies their lives: parental daily routine alters, their cognition, knowledge and emotions change, their circle of contacts increases, interpersonal relations with the child, in the family, with other participants in sports also change. Marital relations of parents also alter through the child's participation in sport, some parents start playing sports. Parent–child educational interaction in sport depends on financial and psychological support from parents, the child's physical and emotional security, the coach's positive education strategy, competence and authority. Educational interaction in sport is possible by more active attraction of parents into children's sport; not making pressure on athletic children; motivating them to play sports through psychologically supporting environment; providing continuous training possibilities for coaches. 2. The investigation into the relationship between the adolescents' sporting activities and attachment to family and peers revealed that athlete adolescents' relations with parents are more intensively expressed in all scales: communication, trust and alienation compared to non-athlete adolescents. No relationship was found between adolescents' participation in sport and attachment to peers. 3. Interviews with parents revealed the importance of the coach's role for strengthening parent–child interaction in sport. Parent–child educational interaction in sport depends on the coaching strategy selected by the coach and the degree and form of parental involvement in children's sport. Parents of athlete adolescents acknowledge the benefit of positive coaching and education strategy selected by the coach. This understanding confirms the importance of positive tri-dimensional interaction among parents, children and coaches. However, a phenomenon that has a negative effect on this interaction: parents find it difficult to admit the children's growing attachment to coach. The contraposition to close relations between the child and the coach demonstrated by parents may encourage the alienation between parents and children in sport. 4. Interviews with athlete adolescents revealed that parental involvement into children's sport is more important in the early period of sporting life and becomes less appreciable or unwelcome when children gain sporting experience. In the background of parent–child interrelations in sporting activities adolescents alienation from parents is more common than communication and trust. Alienation of older adolescents from parents in sports has several causes: growing children seek to be independent from their families in sports, some parents behave inappropriately in youth sport and embarrass their children. Interviews with athlete adolescents revealed that some parents demonstrate substandard behaviour in relation to their children, have no loyalty towards other participants of the sporting activity. However, financial support remains and important factor of parental support in all levels of sporting experience. The degree and form of parental involvement into children's sport influences the effectiveness of parent–child educational interaction. The degree and form of involvement chosen by the parents are not always appropriate and encouraging, and not always acceptable to adolescents.
Relevance of research topic. Recent decades have seen a growing concern for the prospects of today's youth. Major problems of young people are related to pervasive destructive and inappropriate behaviour: delinquency, aggression, bullying, drug abuse etc. (Holt, Jones, 2008; Strachan, Côté, Deakin, 2011). These problems are the result of changing social factors: both parents work full-time, single-parent families, unattended children at home (Strachan et al., 2011). Successful personality development depends on a number of external factors: family, school, positive role models, purposefully and deliberately chosen way of self-realization and leisure time activities. The role of a family for the child's positive personality development is in particular highlighted (Vierimaa et al., 2012). Close and solid relationships between children and parents ensure the consistent feeling of security and confidence (Carr, 2014). Affectionate relations between parents and children influence the formation of close links with other people (Holt, Knight, 2014; Steinberg, 2014). The importance of attachment becomes apparent in adolescence – the period of psychological and social transition from childhood to adulthood (Nawaz, 2011). Early parent–child relationship plays a vital role in this period. Attachment and relationship with parents change in the period of adolescence, young people becoming more independent from their parents. In this period the parent–child attachment weakens as young people are faced with new challenges; they seek independence and self-sufficiency, develop their self-identity. Researchers have noted that secure attachment to family gives adolescents a more secure emotional basis which they can always rely on. Gained self-confidence and affectionate relations help adolescents in developing and maintaining relationships with peers (Nawaz, Gilani, 2011). As adolescents spend most of the time without parents, their personality development is strongly influenced not only by parents, but also by peers (Arnon et al., 2008). Therefore, it is important for adolescents to establish or strengthen the existing relationships with friends (Nawaz, 2011). The time spent with peers enables them to develop and maintain social relationships outside the family, to be independent from their parents, to build their future adult identity, express their needs and develop their culture in a group of peers (Arnon et al., 2008). Communication and time spent with peers is not just having fun in one's leisure time but also an important part of socialization process (Arnon et al., 2008). Meaningful leisure activities have a positive impact on adolescents' development: prevent risky behaviour with negative consequences for the future; ensure better academic achievements; involve into community activities and help to pursue a career in adulthood (Fredricks, Eccles, 2010). Meaningful leisure activities include participation in sporting activities, which, according to scientific research, is one of the most popular after-school activities among adolescents (Šukys, 2008; Tomik et al., 2012). Parental mission is to guide the child into activities that, through continuous participation, would build the child's self-confidence and ability to solve problems, teach aim setting and instil values (Warner et al., 2015). Deliberate practice and its advantages have been widely researched (Strachan et al., 2011; Vierimaa et al., 2012). Participation in sports is one of social activities that has a positive effect on a child's development. This attractive activity with respectable image can lead to positive social changes. Participation in sporting activities gives children the opportunity to enjoy high-quality leisure time; children become more disciplined and active in many different spheres (Rottensteiner et al., 2013). Although organized youth sports provide meaningful activities to millions of children, sociological studies suggest that the number of children engaged in sporting activities is constantly decreasing, and children's negative attitude towards sports, alienation and passiveness is becoming a serious problem (Smoll et al., 2011). Most of researchers acknowledge that parents have the greatest influence in sporting activities of their children (Lavoi, Stellino, 2008; Dorsch et al., 2009; Sapieja et al., 2011; Nunomura, Oliveira, 2013; Holt, Knight, 2014; Knight, Holt 2014; Dorsch, Smith, 2016), that participation in youth sport is the process where parents play the most important role (Sanchez-Miguel et al., 2013). Initially children enjoy sports for small achievements; later on sport becomes a motivating factor, an interesting and meaningful activity that eventually becomes a lifestyle (Wells et al., 2005; Perrotta, Pannelli, 2014; Prichard, Deutsch, 2015; McMillan et al., 2016) passed on to children and grandchildren, i.e. to the next generations. In order to involve children into sporting activities from the early age and to achieve progress in fully disclosing their talents it is necessary to create a favourable environment in the early years of the child's personality development and parents play a very important role in this process (Sánchez-Miguel et al., 2013; Legg et al., 2015; Dorsch et al., 2015; Dorsch, Smith, 2016). The child's success in sports can be regarded as the parents' merit too (Bailey et al., 2013). Parents can shape the child's behaviour and give the right direction (Lavoi, Stellino, 2008; Arthur-Banning et al., 2009; Smoll et al., 2011). Parents are involved in disclosing and recognizing the child's talent (Côté, Vierimaa, 2014), experienced joy from participation in sporting activities (McCarthy, Jones, 2007), understanding the athletic competence (Lee et al., 2008), competition anxiety and stress management experience (Gould et al. 2012), and development of psychological skills (MacNamara et al., 2010). Family relations is the context where answers to questions how and why participation in sporting activities changes the child's thinking and behaviour. Such issues as the role of parents in this process and how they cope with this role, how sporting activities modify not only children's but also parents' personality orientations, behaviour and communication in the family. Research problem. The analysis of Lithuanian and foreign studies in the context of research topic revealed the following problem aspects: only very few athlete children can remain in sports without emotional and financial support from their family (O'Connor, 2011); not all parents are interested in sports and not all parents understand the importance of education through sports (O'Rourke et al., 2014); little is known about the influence of children's participation in sports on parents, their motivation and experience (Wiersma, Fifer, 2008) little is known about the relationship between children's participation in sport and their communication in the family and with peers. Therefore, there is a need to find out how parental involvement in youth sport could be strengthened and supported by recognizing the prospects of children and respecting parental experiences. Research object – educational interaction between parents and adolescents in sports. Research goal – reveal the educational interaction between parents and adolescents in sports. Research objectives: 1. Theoretically ground the educational interaction between parents and adolescents in sports. 2. Disclose the links between participation in sporting activities and attachment to parents and peers among athlete and non-athlete adolescents. 3. Disclose parental experiences related to the involvement into children's sporting activities. 4. Disclose adolescents' experiences related participation in sporting activities and relationship with parents. Expected outcomes of research (hypotheses): 1. A hypothesis that the relationship of athletic children with parents is more affectionate compared to that of non-athletic peers is proposed. 2. A hypothesis that adolescents with longer athletic experience are more attached to parents compared to adolescents with less athletic experience is proposed. Scientific novelty and practical significance of the dissertation The findings of scientific studies done in Lithuania and abroad on family involvement into adolescents' activities are significant in terms of importance of attachment to parents in the period of adolescence. However, integrated research into children's attachment to parents and peers in the context of sport is scarce, and no studies analysing parent–child experiences related to sport and revealing the educational interaction were done in Lithuania. Thus there is insufficient scientific information in this area. Therefore the scientific novelty of the dissertation is grounded on three levels: theoretical, empirical and practical. On the theoretical level this dissertation presents and substantiates the expanded concepts and interpretations of attachment to parents, attachment to peers and educational interaction between parents and children. Until now the constructs representing attachment to parents, attachment to peers, adolescents' participation in sporting activities were analysed in scientific studies as separate issues. In this dissertation these constructs are united into an integral and continuous process of educational interaction between parents and children. A modern theoretical model of educational interaction between parents and children developed and theoretically grounded in this dissertation is significant for its scientific novelty. On the empirical level a quantitative survey of adolescents was conducted in this dissertation in order to analyse the importance of attachment and communication within the family in the period of adolescence. The experiences of parents stemming from the involvement in their children's sporting activities and the experiences of adolescents related to the participation in sporting activities and relations with parents were disclosed in the qualitative survey. Both surveys were combined by a mixed method. These complementing surveys enabled to get a deeper and clearer understanding of parent–adolescent relations and attachment to family in the background of sporting activities. It is not only new approach in the context of Lithuanian research but also expands the available results of empirical research from foreign countries. This approach was used not only with the aim to find out how different variables related to sporting activities (attachment to family, attachment to peers, coaches' input) acting together may add to the expression of positive educational interaction between parents and children in sporting activities. Another new thing is that for the first time in research literature adolescents' attachment to parents is operationalized by two variables (attachment to parents and attachment to peers) reflecting their participation in sporting activities in order to find out, which variable is more important in the period of adolescence. On the practical level the results and conclusions of this dissertation may first of all help managers of sport clubs, organizations, school staff and educators to better understand how parents – by creating positive and supporting relations in sporting activities of their teenage children – may add to the achievement of the goals and objectives and in this way educate democratically minded youth ready to actively engage in social and public life. Secondly, this dissertation is relevant and has a practical value for the promotion of positive development of adolescents and responsible parenting. It opens a new view for professionals (coaches, sport educators, sport psychologists) working with athletes and their parents to the variety of experiences and through the knowledge gained increase the wellness of athletes and their parents. Thus, the clearer aspects of family attachment and experiences of athlete adolescents in their relations with parents may help to improve the skills not only of athlete adolescents but also of their parents and coaches. It should be noted that the findings of this dissertation were implemented in practice – a new intervention programme facilitating the parental involvement in children's sporting activities has been developed. More information about this educational programme is available at www.lisinskiene.com. CONCLUSIONS 1. Scientific literature analysis revealed that parent–child educational interaction in sport is a bi-directional system. Parents influence children: they learn to be emphatic, self-disciplined, self-respected, they build communication skills, and plan their daily routine. Children influence parents because involvement in the child's sport naturally changes parents and modifies their lives: parental daily routine alters, their cognition, knowledge and emotions change, their circle of contacts increases, interpersonal relations with the child, in the family, with other participants in sports also change. Marital relations of parents also alter through the child's participation in sport, some parents start playing sports. Parent–child educational interaction in sport depends on financial and psychological support from parents, the child's physical and emotional security, the coach's positive education strategy, competence and authority. Educational interaction in sport is possible by more active attraction of parents into children's sport; not making pressure on athletic children; motivating them to play sports through psychologically supporting environment; providing continuous training possibilities for coaches. 2. The investigation into the relationship between the adolescents' sporting activities and attachment to family and peers revealed that athlete adolescents' relations with parents are more intensively expressed in all scales: communication, trust and alienation compared to non-athlete adolescents. No relationship was found between adolescents' participation in sport and attachment to peers. 3. Interviews with parents revealed the importance of the coach's role for strengthening parent–child interaction in sport. Parent–child educational interaction in sport depends on the coaching strategy selected by the coach and the degree and form of parental involvement in children's sport. Parents of athlete adolescents acknowledge the benefit of positive coaching and education strategy selected by the coach. This understanding confirms the importance of positive tri-dimensional interaction among parents, children and coaches. However, a phenomenon that has a negative effect on this interaction: parents find it difficult to admit the children's growing attachment to coach. The contraposition to close relations between the child and the coach demonstrated by parents may encourage the alienation between parents and children in sport. 4. Interviews with athlete adolescents revealed that parental involvement into children's sport is more important in the early period of sporting life and becomes less appreciable or unwelcome when children gain sporting experience. In the background of parent–child interrelations in sporting activities adolescents alienation from parents is more common than communication and trust. Alienation of older adolescents from parents in sports has several causes: growing children seek to be independent from their families in sports, some parents behave inappropriately in youth sport and embarrass their children. Interviews with athlete adolescents revealed that some parents demonstrate substandard behaviour in relation to their children, have no loyalty towards other participants of the sporting activity. However, financial support remains and important factor of parental support in all levels of sporting experience. The degree and form of parental involvement into children's sport influences the effectiveness of parent–child educational interaction. The degree and form of involvement chosen by the parents are not always appropriate and encouraging, and not always acceptable to adolescents.
Innovation in family firms is still a controversial issue within the academic community and poses some unique challenges for family business owners and managers. This special issue on innovation in family firms results from the cooperation of both academic and business guest editors, in a pioneering initiative that is not usual in academic journals. Indeed, a key feature of this Special Issue has been the collaboration with two family business leaders, who have been involved in the editorial process together with the academics.
The two business editors that we involved are Antonio Gallardo, Vicepresident of Almiralland former director of FBN-Family Business Network,andIgnacio Osborne, CEO of the Osborne Groupand Chairman of the Spanish Family Firm Institute.
In order to introduce the six papers that make up this special issue on innovation in family firms, we as academic editors are pleased to include some comments from the business editors that emerged during our interactions with the aim to make a step forward toward bridging the gap between research and practice on family business innovation, acknowledging the different perspectives and approaches adopted by academics and practitioners. As the business editor Mr. Osborne points: "Innovation issues in family firms are nowadays more important than ever, due to the rapid developments that are occurring in the business world and its corresponding technologies".
Despite being a topic analyzed by a number of authors over time (Feranita, Kotlar and De Massis, 2017; Aparicio, Iturralde and Sánchez-Famoso, 2020 in this issue; Chrisman, Chua, De Massis, Frattini and Wright, 2015), the study of innovation in family business still requires a greater volume of research to provide answers to the needs of family businesses. The distinctive nature of family firms results in a complex influence on the innovation process (De Massis, Frattini and Lichtenthaler, 2013), which is reflected in mixed research findings. For instance, the conclusions of the published research offer sometimes contradictory results, since family businesses can be considered innovative (Aronoff, 1998; Craig and Moores, 2006) or conservative (Sharma, Chrisman, y Chua, 1997; Zahra, Hayton y Salvato, 2004; Gómez-Mejía et al., 2007), with several studies that can support whatever of the two options.
Family businesses present a number of characteristics that, a priori, seem to favor innovation, such as long-term orientation (Tagiuri and Davis, 1996; Ward and Aronoff, 1994), the desire for continuity through the following generations (Miroshnychenko et al., 2020; Gallo, 1995), patient capital (De Massis, Audretsch, Uhlaner and Kammerlander, 2018; Sirmon and Hitt, 2003), and the long tenure of their main leaders (Lorenzo, 2020). The replacement of the prior generation by the next generation implies the access of younger people to the leadership of the company, who also often present a greater level of qualification (De Massis et al., 2008; Cabrera-Suárez, 2011). Young and qualified leaders would provide a new momentum to the firm, by means of the renewal of the firm (Núñez-Cacho and Lorenzo, 2020). Likewise, the successors receive an important legacy by means of the values of the family business (Erdogan et al., 2020), such as effort, perseverance, austerity, excellence, long-term orientation and entrepreneurial spirit, as basic foundations of their way of understanding business activity (Bermejo, 2008). Accordingly, the new generation managers could be in the best conditions to reinvent the company, since they know the business from within and they also provide the new vision of a person with a working life ahead. Another factor that favors the renewal impulse of the next generation is the familial support to carry out a prolonged tenure over time, which will not be as conditioned by short-term results as in other types of companies, by the so-called patient capital (Sirmon and Hitt, 2003) of the family business (Lorenzo, 2020). But, even if these ideal conditions are met in a specific family firm, it is not guaranteed that the company realizes the innovation it needs. Therefore, it is needed to shed more light about the determinants and conditions for innovation.
The editors of this special issue selected a number of papers to reflect the state-of-the-art on this topic, indicating some of the most promising research lines on innovation. According to the business editor Mr. Gallardo, "A very important aspect emerging from this special issue is that the papers published in it reveal that external contributions to the internal know-how of the family and the business are often vital to help produce the changes needed by a family firm for innovation to take place".
Innovation in the family business has been a phenomenon of great interest to researchers, especially in the last decade. This is highlighted in the article that opens this special issue by presenting a complete bibliometric review of the literature on innovation in family businesses. Generally, researchers have noted that the influence of the family is the factor that makes this type of businesses different from the other ones (Habbershon and Williams, 1999; Lorenzo and Núñez-Cacho, 2012). However, in order to conclude that this is really true, it is necessary to identify the nature of these differences and determine how and why they affect the innovative behavior of the family business.
The paper Innovation on family businesses: A holistic bibliometric(Aparicio, Iturralde and Sánchez-Famoso, 2020) offers an overview of the research field through an analysis of 207 articles that were published between 1994 and 2017. The authors complement other recent reviews such as those by Feranita, Kotlar and De Massis (2017) and Calabrò, Vecchiarini, Gast, Campopiano, De Massis and Kraus (2019), and reflect about the take-off of research on innovation that takes place since 2009. In the study two differentiated periods are highlighted: An initial one that covers the years 1994 to 2009, and one of expansion from 2010 to 2017. In addition, they identify the most influential journals, the most referenced articles, the most productive scholars -namely, De Massis, Frattini, Craig, Chrisman, Fang, Kotlar and Nordqvist appear as the most productive and referenced ones- and the main lines of research developed, providing a clear and synthetic map of innovation research in family businesses today. This paper approaches innovation from a more theoretical perspective, and also presents the lines of research that are currently being developed. These lines include the internal factors of the family business and its influence on innovation, as well as external factors, among others advances in research in the subject.
The paper An Analysis of Open Innovation Determinants: The Case Study of Singapore based Family owned Enterprises, by Koh, Kong and Timperio (2020, this issue) analyzes the drivers of open innovation by studying cases of family businesses in Singapore. The authors highlight the external determinants and catalysts of innovation projects, such as family and business culture, access to external funds, government support for initiatives, market dynamics and partnership between companies. In addition to these six external determinants, there are two other factors that have a great influence on open innovation. First, family capital, which is the main source of financing for innovative initiatives. Second, a strong external network, supported by Singapore's legal and regulatory framework that fosters innovation, promotes the development of an enabling business environment so that the spirit of innovation can truly thrive. Most of the surveyed companies' managers mentioned process innovation as the most critical aspect, and also organizational innovation. Process innovation is considered superior by the companies included in the sample due to their capabilities to drive product innovation, marketing and organizational structure (and people). Organizational innovation is also considered of utmost importance, due to the need to adopt technologies such as digitalization, robotics or automation, which require an adequate organizational structure. Some ideas from the surveyed managers highlight these statements, like: "The correct processes create the necessary conditions to shape the products, as well as the marketing and organization structures," as well as "Having cutting-edge processes underway is a key differentiator." This study also reflects the need to establish new financing mechanisms adapted to the peculiarities of innovation processes. External capital injection and stimulus policies are necessary, although not sufficient, since they must be combined with the determinants of the internal functioning of family businesses.
The relevance of the external network is also highlighted in the paper Collaborative innovation in the family SME: conceptualization, goals, and success factors, by Arzubiaga, Maseda, Uribarri and Palma Ruiz (2020, this issue), which analyzes the strategy of collaborative innovation that seeks the creation of knowledge, new product designs and Improving the efficiency of the production process.
Among the conditions of collaborative innovation, four groups stand out: The composition of the management team (in terms of family members percentage and number of generations involved in management), abilities (cognitive factors, absorption capacity and trajectory in innovation), attitudes, and legacy preservation, (referring to socio-emotional wealth and internal behavior). These factors of small and medium family businesses play a crucial role in the successful design and implementation of collaborative innovation. The main contributions of this paper can be summarized in the need for establish solid bases to deepen in the future the study of collaborative innovation. Moreover, a second contribution refers to the identification of the distinguishing characteristics of family SMEs. Arzubiaga, Maseda, Uribarri and Palma Ruiz (2020, this issue) also propose the analysis of the possible moderating effects of firm size and the sector to refine the impact of the variables in this model, looking to achieve excellence in collaborative innovation. As business reviewer, Mr. Osbornehave highlighted collaborative innovation as one of the relevant issues in order to reinforce the role of innovation in their companies.
Absorptive capacity is another aspect of great interest to researchers. There are numerous factors that condition it, some of them are features of the family character that make the behavior of family businesses paradoxical (Kotlar et al. 2020). The paper titled A mediating model of innovative capacity between absorptive capacity and family business performanceby Hernández-Perlines, Ariza-Montes and Araya-Castillo (2020, this issue) addresses the issue about absorptive capacity. Absorptive capacity is related to the identification, assimilation and exploitation of new knowledge by the company. Those family businesses that have these capabilities improve their performance. In addition, this effect is enhanced by the innovative capacity of the company, which acts as a mediator between absorption capacity and the company's performance, reinforcing this relationship. Thus, family business managers should focus their efforts on providing their organizations with the necessary skills to absorb and exploit knowledge. This will be easier if the company has developed innovative capabilities. In this sense, the business editor Mr. Gallardo points that: "There is also the possibility of establishing an advisory council with external collaborators that serves as a contrast to the company's board, in which oftentimes the weight of the family is too decisive."
The last two papers in this special issue address the role of family involvement in relation to innovation. Does too much love hinder innovation? Family involvement and firms' innovativeness in family-owned Small Medium Enterprises (SMEs), by Filippo Ferrari (2020, this issue) reflects on the role of family cohesion and its flexibility in the process of innovation, drawing upon the Olson Circumplex model (Olson, 2000) which is applied in a sample of Italian family businesses. The study indicates that unbalanced families show the lowest levels of innovation, although family cohesion and flexibility do not show a significant correlation with the overall level of organizational innovation. Flexibility shows a positive correlation with the process and behavioral innovation, which can be explained by the demand for new forms and organizational routines to deal with process innovation. Here the author suggests some human resources practices that promote flexibility, such as labor rotation (Ortega, 2001), or the development of a horizontal internal career (Ichniowsky et al. 1996, 1997, 1999). Families that lack cohesion show a negative correlation with strategic innovation and process innovation. Ferrari (2020, this issue) considers as disconnected family systems those in which family members are not cohesive and have little family loyalty. On the other hand, innovation in processes is encouraged with new ideas through contributions in terms of new ways of doing things. According to the authors, the Olson Circumplex model (Olson, 2000) offers a framework that can diagnose the extent to which family systems are balanced and how the effects of balanced or unbalanced family dynamics can affect the family business (Daspit et al. 2018). Business reviewers were especially interested on the conclusions of this paper, and also pointed that it would be necessary more research on that kind of negative influences stemmed from lack of cohesion within the business family.
Entrepreneurial orientation and product innovation: The moderating role of family involvement in management, by Fredyma, Ruiz Palomo and Diéguez (2020, this issue) addresses a classic concept closely linked to the study of innovation such as entrepreneurial orientation. The relationships between this variable and product innovation, incremental innovation and radical innovation are examined. The influence of family performance on the company is also analyzed. In their conclusions, Fredyma, Ruiz Palomo and Diéguez (2020, this issue) point out that family involvement weakens the positive effect of entrepreneurial orientation in product innovation, especially in case of radical innovation. Therefore, the family business must be aware of these weaknesses to correct them, professionalizing with non-family managers and including their participation in innovation decisions. This conclusion is stressed by both business editors, Mr. Osborne and Mr. Gallardo, who point out that: "Having a network of external collaborators, some of them generalists and others specialized in specific problems, is nowadays practically indispensable."
Finally, the academic editors sincerely appreciate the contributions of two prominent Spanish businessmen, who have contributed to enrich this special issue with a business perspective, which helps to overcome the division that is sometimes perceived between the academic world and the business one. Both Antonio Gallardo and Ignacio Osborne represent the entrepreneurial vision that they have been able to maintain in their families and in their companies for generations. We all know how challenging it is for a family business to be entrepreneurial across generations (e.g., De Massis, Eddleston and Rovelli, 2020). Last but now least, we want to express our gratitude to the editor of the European Journal of Family Business, Professor Vanesa Guzmán for her collaboration and contributions.
The Osborne Group, founded in 1772, is one of the oldest family businesses in Europe. The group evolved from the original business of raising and exporting wines from Jerez to a wider food and beverage group which includes quality wines from various Spanish designations of origin, premium spirits, and products derived from Iberian pork, with a growing international acceptance, entering markets as demanding as China. Ignacio Osborne, a member of the sixth family generation, is the current president of the company since 2017, after 21 years as CEO. The company has been especially innovative in marketing, creating the symbol of the bull in the 50s, which has become a symbol that identifies the Spanish, transcending its initial origin as a reference for the winery.
Almirallis a pharmaceutical company founded in 1943. It is currently run by the second generation, which are giving way to the third. Although innovation is an essential requirement to compete in pharmaceutics, Almirall has managed to develop some well-known products in Spain, as Almax and Cleboril, becoming one of most innovative companies in the industry. Antonio Gallardo is honorary vice president of his company, which he chaired for 26 years. In addition, he was also president of the Family Council and the Family Office, as well as a member of the Executive Committee of the Family Business Network and vice president of the Family Business Institute.
Innovation in family firms is still a controversial issue within the academic community and poses some unique challenges for family business owners and managers. This special issue on innovation in family firms results from the cooperation of both academic and business guest editors, in a pioneering initiative that is not usual in academic journals. Indeed, a key feature of this Special Issue has been the collaboration with two family business leaders, who have been involved in the editorial process together with the academics. The two business editors that we involved are Antonio Gallardo, Vicepresident of Almirall and former director of FBN-Family Business Network, and Ignacio Osborne, CEO of the Osborne Group and Chairman of the Spanish Family Firm Institute. In order to introduce the six papers that make up this special issue on innovation in family firms, we as academic editors are pleased to include some comments from the business editors that emerged during our interactions with the aim to make a step forward toward bridging the gap between research and practice on family business innovation, acknowledging the different perspectives and approaches adopted by academics and practitioners. As the business editor Mr. Osborne points: "Innovation issues in family firms are nowadays more important than ever, due to the rapid developments that are occurring in the business world and its corresponding technologies". Despite being a topic analyzed by a number of authors over time (Feranita, Kotlar and De Massis, 2017; Aparicio, Iturralde and Sánchez-Famoso, 2020 in this issue; Chrisman, Chua, De Massis, Frattini and Wright, 2015), the study of innovation in family business still requires a greater volume of research to provide answers to the needs of family businesses. The distinctive nature of family firms results in a complex influence on the innovation process (De Massis, Frattini and Lichtenthaler, 2013), which is reflected in mixed research findings. For instance, the conclusions of the published research offer sometimes contradictory results, since family businesses can be considered innovative (Aronoff, 1998; Craig and Moores, 2006) or conservative (Sharma, Chrisman, y Chua, 1997; Zahra, Hayton y Salvato, 2004; Gómez-Mejía et al., 2007), with several studies that can support whatever of the two options. Family businesses present a number of characteristics that, a priori, seem to favor innovation, such as long-term orientation (Tagiuri and Davis, 1996; Ward and Aronoff, 1994), the desire for continuity through the following generations (Miroshnychenko et al., 2020; Gallo, 1995), patient capital (De Massis, Audretsch, Uhlaner and Kammerlander, 2018; Sirmon and Hitt, 2003), and the long tenure of their main leaders (Lorenzo, 2020). The replacement of the prior generation by the next generation implies the access of younger people to the leadership of the company, who also often present a greater level of qualification (De Massis et al., 2008; Cabrera-Suárez, 2011). Young and qualified leaders would provide a new momentum to the firm, by means of the renewal of the firm (Núñez-Cacho and Lorenzo, 2020). Likewise, the successors receive an important legacy by means of the values of the family business (Erdogan et al., 2020), such as effort, perseverance, austerity, excellence, long-term orientation and entrepreneurial spirit, as basic foundations of their way of understanding business activity (Bermejo, 2008). Accordingly, the new generation managers could be in the best conditions to reinvent the company, since they know the business from within and they also provide the new vision of a person with a working life ahead. Another factor that favors the renewal impulse of the next generation is the familial support to carry out a prolonged tenure over time, which will not be as conditioned by short-term results as in other types of companies, by the so-called patient capital (Sirmon and Hitt, 2003) of the family business (Lorenzo, 2020). But, even if these ideal conditions are met in a specific family firm, it is not guaranteed that the company realizes the innovation it needs. Therefore, it is needed to shed more light about the determinants and conditions for innovation. The editors of this special issue selected a number of papers to reflect the state-of-the-art on this topic, indicating some of the most promising research lines on innovation. According to the business editor Mr. Gallardo, "A very important aspect emerging from this special issue is that the papers published in it reveal that external contributions to the internal know-how of the family and the business are often vital to help produce the changes needed by a family firm for innovation to take place". Innovation in the family business has been a phenomenon of great interest to researchers, especially in the last decade. This is highlighted in the article that opens this special issue by presenting a complete bibliometric review of the literature on innovation in family businesses. Generally, researchers have noted that the influence of the family is the factor that makes this type of businesses different from the other ones (Habbershon and Williams, 1999; Lorenzo and Núñez-Cacho, 2012). However, in order to conclude that this is really true, it is necessary to identify the nature of these differences and determine how and why they affect the innovative behavior of the family business. The paper Innovation on family businesses: A holistic bibliometric(Aparicio, Iturralde and Sánchez-Famoso, 2020) offers an overview of the research field through an analysis of 207 articles that were published between 1994 and 2017. The authors complement other recent reviews such as those by Feranita, Kotlar and De Massis (2017) and Calabrò, Vecchiarini, Gast, Campopiano, De Massis and Kraus (2019), and reflect about the take-off of research on innovation that takes place since 2009. In the study two differentiated periods are highlighted: An initial one that covers the years 1994 to 2009, and one of expansion from 2010 to 2017. In addition, they identify the most influential journals, the most referenced articles, the most productive scholars -namely, De Massis, Frattini, Craig, Chrisman, Fang, Kotlar and Nordqvist appear as the most productive and referenced ones- and the main lines of research developed, providing a clear and synthetic map of innovation research in family businesses today. This paper approaches innovation from a more theoretical perspective, and also presents the lines of research that are currently being developed. These lines include the internal factors of the family business and its influence on innovation, as well as external factors, among others advances in research in the subject. The paper An Analysis of Open Innovation Determinants: The Case Study of Singapore based Family owned Enterprises, by Koh, Kong and Timperio (2020, this issue) analyzes the drivers of open innovation by studying cases of family businesses in Singapore. The authors highlight the external determinants and catalysts of innovation projects, such as family and business culture, access to external funds, government support for initiatives, market dynamics and partnership between companies. In addition to these six external determinants, there are two other factors that have a great influence on open innovation. First, family capital, which is the main source of financing for innovative initiatives. Second, a strong external network, supported by Singapore's legal and regulatory framework that fosters innovation, promotes the development of an enabling business environment so that the spirit of innovation can truly thrive. Most of the surveyed companies' managers mentioned process innovation as the most critical aspect, and also organizational innovation. Process innovation is considered superior by the companies included in the sample due to their capabilities to drive product innovation, marketing and organizational structure (and people). Organizational innovation is also considered of utmost importance, due to the need to adopt technologies such as digitalization, robotics or automation, which require an adequate organizational structure. Some ideas from the surveyed managers highlight these statements, like: "The correct processes create the necessary conditions to shape the products, as well as the marketing and organization structures," as well as "Having cutting-edge processes underway is a key differentiator." This study also reflects the need to establish new financing mechanisms adapted to the peculiarities of innovation processes. External capital injection and stimulus policies are necessary, although not sufficient, since they must be combined with the determinants of the internal functioning of family businesses. The relevance of the external network is also highlighted in the paper Collaborative innovation in the family SME: conceptualization, goals, and success factors, by Arzubiaga, Maseda, Uribarri and Palma Ruiz (2020, this issue), which analyzes the strategy of collaborative innovation that seeks the creation of knowledge, new product designs and Improving the efficiency of the production process. Among the conditions of collaborative innovation, four groups stand out: The composition of the management team (in terms of family members percentage and number of generations involved in management), abilities (cognitive factors, absorption capacity and trajectory in innovation), attitudes, and legacy preservation, (referring to socio-emotional wealth and internal behavior). These factors of small and medium family businesses play a crucial role in the successful design and implementation of collaborative innovation. The main contributions of this paper can be summarized in the need for establish solid bases to deepen in the future the study of collaborative innovation. Moreover, a second contribution refers to the identification of the distinguishing characteristics of family SMEs. Arzubiaga, Maseda, Uribarri and Palma Ruiz (2020, this issue) also propose the analysis of the possible moderating effects of firm size and the sector to refine the impact of the variables in this model, looking to achieve excellence in collaborative innovation. As business reviewer, Mr. Osbornehave highlighted collaborative innovation as one of the relevant issues in order to reinforce the role of innovation in their companies. Absorptive capacity is another aspect of great interest to researchers. There are numerous factors that condition it, some of them are features of the family character that make the behavior of family businesses paradoxical (Kotlar et al. 2020). The paper titled A mediating model of innovative capacity between absorptive capacity and family business performanceby Hernández-Perlines, Ariza-Montes and Araya-Castillo (2020, this issue) addresses the issue about absorptive capacity. Absorptive capacity is related to the identification, assimilation and exploitation of new knowledge by the company. Those family businesses that have these capabilities improve their performance. In addition, this effect is enhanced by the innovative capacity of the company, which acts as a mediator between absorption capacity and the company's performance, reinforcing this relationship. Thus, family business managers should focus their efforts on providing their organizations with the necessary skills to absorb and exploit knowledge. This will be easier if the company has developed innovative capabilities. In this sense, the business editor Mr. Gallardo points that: "There is also the possibility of establishing an advisory council with external collaborators that serves as a contrast to the company's board, in which oftentimes the weight of the family is too decisive." The last two papers in this special issue address the role of family involvement in relation to innovation. Does too much love hinder innovation? Family involvement and firms' innovativeness in family-owned Small Medium Enterprises (SMEs), by Filippo Ferrari (2020, this issue) reflects on the role of family cohesion and its flexibility in the process of innovation, drawing upon the Olson Circumplex model (Olson, 2000) which is applied in a sample of Italian family businesses. The study indicates that unbalanced families show the lowest levels of innovation, although family cohesion and flexibility do not show a significant correlation with the overall level of organizational innovation. Flexibility shows a positive correlation with the process and behavioral innovation, which can be explained by the demand for new forms and organizational routines to deal with process innovation. Here the author suggests some human resources practices that promote flexibility, such as labor rotation (Ortega, 2001), or the development of a horizontal internal career (Ichniowsky et al. 1996, 1997, 1999). Families that lack cohesion show a negative correlation with strategic innovation and process innovation. Ferrari (2020, this issue) considers as disconnected family systems those in which family members are not cohesive and have little family loyalty. On the other hand, innovation in processes is encouraged with new ideas through contributions in terms of new ways of doing things. According to the authors, the Olson Circumplex model (Olson, 2000) offers a framework that can diagnose the extent to which family systems are balanced and how the effects of balanced or unbalanced family dynamics can affect the family business (Daspit et al. 2018). Business reviewers were especially interested on the conclusions of this paper, and also pointed that it would be necessary more research on that kind of negative influences stemmed from lack of cohesion within the business family. Entrepreneurial orientation and product innovation: The moderating role of family involvement in management, by Fredyma, Ruiz Palomo and Diéguez (2020, this issue) addresses a classic concept closely linked to the study of innovation such as entrepreneurial orientation. The relationships between this variable and product innovation, incremental innovation and radical innovation are examined. The influence of family performance on the company is also analyzed. In their conclusions, Fredyma, Ruiz Palomo and Diéguez (2020, this issue) point out that family involvement weakens the positive effect of entrepreneurial orientation in product innovation, especially in case of radical innovation. Therefore, the family business must be aware of these weaknesses to correct them, professionalizing with non-family managers and including their participation in innovation decisions. This conclusion is stressed by both business editors, Mr. Osborne and Mr. Gallardo, who point out that: "Having a network of external collaborators, some of them generalists and others specialized in specific problems, is nowadays practically indispensable." Finally, the academic editors sincerely appreciate the contributions of two prominent Spanish businessmen, who have contributed to enrich this special issue with a business perspective, which helps to overcome the division that is sometimes perceived between the academic world and the business one. Both Antonio Gallardo and Ignacio Osborne represent the entrepreneurial vision that they have been able to maintain in their families and in their companies for generations. We all know how challenging it is for a family business to be entrepreneurial across generations (e.g., De Massis, Eddleston and Rovelli, 2020). Last but now least, we want to express our gratitude to the editor of the European Journal of Family Business, Professor Vanesa Guzmán for her collaboration and contributions. The Osborne Group, founded in 1772, is one of the oldest family businesses in Europe. The group evolved from the original business of raising and exporting wines from Jerez to a wider food and beverage group which includes quality wines from various Spanish designations of origin, premium spirits, and products derived from Iberian pork, with a growing international acceptance, entering markets as demanding as China. Ignacio Osborne, a member of the sixth family generation, is the current president of the company since 2017, after 21 years as CEO. The company has been especially innovative in marketing, creating the symbol of the bull in the 50s, which has become a symbol that identifies the Spanish, transcending its initial origin as a reference for the winery. Almirall is a pharmaceutical company founded in 1943. It is currently run by the second generation, which are giving way to the third. Although innovation is an essential requirement to compete in pharmaceutics, Almirall has managed to develop some well-known products in Spain, as Almax and Cleboril, becoming one of most innovative companies in the industry. Antonio Gallardo is honorary vice president of his company, which he chaired for 26 years. In addition, he was also president of the Family Council and the Family Office, as well as a member of the Executive Committee of the Family Business Network and vice president of the Family Business Institute.
Al cierre de la presente edición de INNOVAR, la ciudadanía en Latinoamérica y Colombia se encuentra consternada frente a los hechos de corrupción público-privada que han sido conocidos por la opinión pública en casos como los de Reficar ("Reficar: ¿el escándalo económico del siglo?", 2016) y Odebrecht ("¿Qué es el caso Odebrecht?: claves para entender el millonario escándalo de corrupción", 2017), entre otros. La consternación no se debe tanto a la novedad de los hechos, sino a la dimensión de los ilícitos y a la posición de los implicados (que incluye a múltiples miembros de las élites políticas, económicas y empresariales de varios países de la región). El malestar social crece ante la incapacidad de prevención y la ineficacia en la reacción de los aparatos de justicia. El siglo XXI ha sido especialmente profuso en eventos que visibilizan prácticas corruptas, tanto en el contexto empresarial como estatal: Enron, Worldcom, Adelphia, Tyco, Parmalat, J. P. Morgan, hipotecas subprime, los papeles de Panamá, entre muchas otras (Ashforth, Gioia, Robinson y Treviño, 2008). La dimensión de la corrupción supera las fronteras geográficas, las formas de gobierno de los Estados, las tradiciones culturales y los niveles de desarrollo socioeconómico de los países.El origen de la corrupción, sus manifestaciones y dimensiones, así como los mecanismos para enfrentarla, constituyen un campo de estudio que reclama enfoques inter y multidisciplinarios. Existen aproximaciones desde diversas perspectivas: la economía, la sociología, el derecho, la teoría organizacional, entre otros, y se identifican diversos enfoques y cuerpos de teoría que buscan explicar y comprender tal problemática (Pinto, Leana y Pil, 2008). Desde el punto de vista de la gestión y la teoría de las organizaciones, reconociendo la variedad de paradigmas sobre el asunto, un texto que ya se considera clásico fue el artículo de Diane Vaughan (1999) "The Dark Side of Organizations: Mistake, Misconduct, and Disaster" publicado en Annual Review of Sociology. La importancia del tema, fruto de la profundización de las crisis por corrupción del presente siglo, llevó a que una publicación académica tan reconocida como Academy of Management Review dedicara un número especial al abordaje de este fenómeno en el 2008.Allí, Lange (2008) ha definido la corrupción organizacional como: "[…] pursuit of individual interests by one or more organizational actors through the intentional misdirection of organizational resources or perversion of organizational routines" (p. 710). Esta definición enfatiza los comportamientos y malas prácticas de los gestores como fuente de la corrupción en las organizaciones. Pone el acento, por tanto, en la corrupción como una desviación de los individuos, de los agentes que solo persiguen su interés particular. Sin negar la responsabilidad de los individuos en la corrupción los fallos éticos-, es necesario también desarrollar un enfoque sobre la estructura y el sistema como generadores de corrupción en las organizaciones. El abordaje que desde la ciencia política y la filosofía se ha realizado a partir de la "banalidad del mal" (Arendt, 2003) puede aportar a este propósito en las ciencias de gestión y en la teoría organizacional. La tesis central de este planteamiento es que lo criminal y lo aberrante se pueden convertir en lo legal o en lo axiológicamente valorado como correcto en ciertas condiciones históricas, lo que hace que se establezcan estructuras que promueven lo incorrecto e institucionalizan una forma de lo corrupto. Esto impide que el juicio individual opere como freno ético del mal (Arendt estudió cómo los militares alemanes que participaron en el genocidio judío creían actuar correctamente y simplemente cumplir con las órdenes emitidas por el Tercer Reich).Los últimos años han visto la entrada a la gestión organizacional de perspectivas soportadas en la competencia sin límite, la visión de corto plazo, la gestión por medio del estrés, la generación de inestabilidad psicológica como motivante del desempeño, la amenaza del desempleo y el abrumador consumo y sus efectos sobre el medioambiente; y todo esto tiene lugar bajo el objetivo estandarizado del crecimiento incesante de los rendimientos financieros (con el eufemismo de la "creación de valor"). Estos elementos se han convertido en imperativos institucionalizados y naturalizados que hacen parte de las estructuras de las organizaciones contemporáneas. Gerentes y subalternos señalan: "¡así es la organización, ese es el mercado, todos se comportan igual!". Este contexto normaliza la "astucia" como valor que debe ser premiado, la "viveza" como capacidad a exaltar, la innovación como cualquier cambio formal por el que pagan los consumidores y, en su conjunto, promueven la negación de las consideraciones éticas por el interés general, lo que evita la valoración del impacto de las acciones administrativas sobre las personas, el entorno social y el medioambiente -es decir, negando la otredad-.Así pues, desde esta tribuna que es INNOVAR, convocamos a los investigadores en Colombia e Iberoamérica a realizar aportes teóricos e investigaciones empíricas que enriquezcan nuestra comprensión del flagelo de la corrupción, para plantear propuestas para su identificación, prevención y tratamiento; de esta manera, se pueden superar los enfoques que responsabilizan solamente a los individuos, sin abordar adecuadamente las dimensiones sistémicas o estructurales de la corrupción organizacional.La edición 64 de INNOVAR se estructura en cuatro de nuestras tradicionales secciones. La primera sección está dedicada a Marketing, y en esta publicamos tres trabajos, resultados de investigación.Desde la sede Medellín de la Universidad Nacional de Colombia, el investigador James Sánchez-Alzate y la profesora Luz Alexandra Montoya aportan a este número el artículo titulado "La confianza como elemento fundamental en las compras a través de canales de comercio electrónico: caso de los consumidores en Antioquia (Colombia)". La investigación tuvo como objetivo identificar y recoger los factores que afectan la confianza de quienes compran por medios electrónicos en un mercado local, concretamente en Antioquia. Metodológicamente el trabajo se desarrolló por medio de una encuesta a 500 participantes, cuyo instrumento siguió una estructura de diseño según la escala de Likert, con la que posteriormente se realizaron análisis estadísticos descriptivos. Se concluye que la reputación del vendedor, el riesgo percibido, la privacidad en el manejo de los datos y la seguridad de las transacciones son los factores más influyentes en la confianza de los consumidores en el estudio realizado.Los profesores António Carrizo, Pedro Freitas y Victor Ferreira, de la Universidad de Aveiro, Portugal, son los autores del trabajo "The Effects of Brand Experiences on Quality, Satisfaction and Loyalty: An Empirical Study in the Telecommunications Multiple-play Service Market". El artículo se planteó como objetivo aportar al conocimiento sobre el papel que juega la experiencia de marca, relacionando factores como la satisfacción, la confianza y la calidad en el servicio, en la lealtad hacia esta. El objeto de estudio estuvo compuesto por usuarios del sector telecomunicaciones en Portugal. Metodológicamente se desarrollaron ecuaciones estructurales, para identificar relaciones causales en los constructos para cada factor. Los resultados muestran que la experiencia de marca está significativamente relacionada con la lealtad, la confianza y la calidad. Se concluye que las experiencias de marca pueden ser una oportunidad clara de diferenciación en el sector servicios.Con el artículo "La influencia del consumo simbólico en la intensidad de uso de las redes sociales digitales y el valor percibido de las experiencias", el profesor Gonzalo Luna Cortés, de la Universidad Autónoma del Caribe, Colombia, participa en esta sección de Marketing. El trabajo tiene como objetivo analizar la relación existente entre la congruencia de la experiencia y la identidad, con el valor percibido de la experiencia. También busca aportar evidencia empírica sobre las experiencias de consumo simbólico por medio de las redes sociales. Se realizaron 380 encuestas a estudiantes universitarios españoles, con las que se concluye que la percepción del consumidor, relativa al refuerzo de su propia identidad, aumenta su satisfacción y la intención de recompra. Esto se evidencia de forma muy clara en el consumo por medio de las redes sociales.La segunda sección de este número de la revista está dedicada a las Empresas de Menor Tamaño y presenta dos artículos de investigación.De la Universidad Jorge Tadeo Lozano, Colombia, el profesor Leonardo Santana nos presenta su artículo "Determinantes de la supervivencia de microempresas en Bogotá: un análisis con modelos de duración". La investigación tuvo como objetivo establecer la tasa de supervivencia de las microempresas en Bogotá, identificando las principales variables financieras que determinan el nivel de supervivencia. Con información financiera y de apertura y cierre de 25.523 microempresas, provista por la Cámara de Comercio de Bogotá, se aplican modelos de duración para realizar la medición perseguida. Se identifican como determinantes de la duración de la empresa el número de empleados, la rentabilidad operativa y la capacidad de generación de ingresos para atender el servicio de la deuda.Los profesores Natanael Ramírez, Alejandro Mungaray, José Gabriel Aguilar y Yadira Zulith, vinculados a la Universidad Autónoma de Baja California, México, son los autores del trabajo "Microemprendimientos como instrumento de combate a la pobreza: una evaluación social para el caso mexicano". El artículo tiene como objetivo evaluar la rentabilidad social y económica de un grupo de microempresas (marginadas) de Tijuana (México). Al mismo tiempo, busca evaluar la pertinencia del fomento al desarrollo de la microempresa como política de lucha contra la pobreza y de desarrollo social del país. El trabajo estudia 394 microempresas ubicadas en zonas marginales de Tijuana, que recibieron servicios de capacitación, asistencia técnica y acercamiento a las fuentes de financiamiento. Los resultados del trabajo muestran que la vulnerabilidad de estas empresas es menor una vez son apoyadas, por lo que resulta pertinente el fomento gubernamental con financiación y capacitación, ya que ayuda a paliar la pobreza, promoviendo el desarrollo económico.En nuestra sección de Turismo, se publican dos trabajos resultados de investigación.El artículo titulado "Determinantes estratégicos en la formación de la lealtad del joven residente: el caso de las Islas Canarias" es el resultado de investigación de los profesores José Alberto Martínez, Noemí Padrón y Eduardo Parra, vinculados a la Universidad de la Laguna, España. El trabajo buscó identificar las variables que determinan la formación de la lealtad de los jóvenes que residen en destinos turísticos domésticos (concretamente en las Islas Canarias). A partir de una muestra de 678 jóvenes residentes en Tenerife y Gran Canaria, se desarrolló un cuestionario, y con los datos se construyó un modelo de ecuaciones estructurales. Los resultados muestran que la orientación al mercado, constituye la base para generar procesos que consiguen la lealtad del consumidor, así como que la satisfacción es la única variable que determina la lealtad.Las profesoras Marysela Morillo Moreno y Cororina del Carmen Cardozo Moreno, de la Universidad de los Andes, Venezuela, son las autoras del artículo "Sistema de costos basado en actividades en hoteles cuatro estrellas del estado Mérida, Venezuela". En el contexto de competitividad que presenta el sector hotelero, este trabajo buscó formular un modelo de costos ABC para hoteles cuatro estrellas del estado Mérida (Venezuela), enfatizando en sus aportes a la creación de valor, el control y la reducción de costos. A partir de un enfoque de investigación cualitativo, de campo, de carácter exploratorio, descriptivo y documental, se caracterizó el contexto hotelero (por medio de entrevistas y observación directa), se identificaron sus necesidades y se planteó el modelo, llegando a la identificación de actividades y criterios de asignación del costo. Se concluye que los costos ABC son una herramienta de gestión que orienta las decisiones estratégicas y el control de costos, con diversos beneficios.La sección Aportes a la Investigación y la Docencia de este número recoge tres artículos académicos.Desde la Universidad de Talca, Chile, los profesores Sebastián Donoso-Díaz y Nibaldo Benavides Moreno suscriben el artículo que lleva por título "Descentralización de la gestión de la educación pública e institucionalidad local en Chile: el caso de los directores comunales de educación". Este trabajo busca analizar la institucionalidad y la gestión de la educación pública local en Chile, mostrando los cambios promovidos por los marcos normativos que buscan modernizar la administración pública. Particularmente, el documento se enfoca en el rol institucional y funciones de los jefes de departamentos de educación municipal. Con un enfoque metodológico cualitativo y a través de entrevistas semiestructuradas, se identifican "nudos críticos" en las funciones de los jefes de departamento que deben resolverse. Por ello, el trabajo formula propuestas de reorganización de la educación en el plano local.Se publica en este número el artículo titulado "Una reflexión ex post facto sobre la conducción de estudios multicaso para la construcción de teoría en ciencias de gestión", de autoría de la profesora Ruth Esperanza Román Castillo, de la Universidad Distrital Francisco José de Caldas, Colombia, y el profesor Ali Smida, de la Universitéde Paris 13 Sorbonne Paris Cité, Francia. Este trabajo recibió reconocimiento como una de las mejores ponencias presentadas en el Primer Congreso Internacional de Gestión de las Organizaciones (CIGO), desarrollado en la Universidad Nacional de Colombia, del 17 al 20 de noviembre del 2015. El objetivo de este trabajo es mostrar cómo, desde los referentes metodológicos de los estudios multicaso, se pueden realizar contribuciones teóricas a las ciencias de gestión. Evaluando las contribuciones de Yin (2014) y de Stake (2006), se muestran las potencialidades de la experiencia concreta, la reflexión observacional, la conceptualización abstracta y de la experimentación activa, en los estudios multicaso y sus aportes al desarrollo de teorías en ciencias de gestión.En una colaboración internacional, las profesoras Cecilia Alexandra Portalanza, de la Universidad Espíritu Santo de Ecuador, Merlin Patricia Grueso, de la Universidad del Rosario de Colombia, y el profesor Edison Jair Duque, de la Universidad Nacional de Colombia y de la Universidad Espíritu Santo de Ecuador, son los autores del artículo titulado "Propiedades de la Utrecht Work Engagement Scale (UWES-S 9): análisis exploratorio con estudiantes en Ecuador". El trabajo tuvo como objetivo analizar las propiedades psicométricas de una escala de engagement (compromiso o lealtad de marca) académico en estudiantes pertenecientes a una institución de educación superior en el Ecuador. Las implicaciones de este trabajo en el plano teórico se relacionan con la necesidad de desarrollar un marco conceptual que permita explicar el constructo del engagement en Latinoamérica que, por sus condiciones, podría diferir de lo que ocurre en otros contextos. Desde un punto de vista práctico, la ies en la que se aplica la escala debería fortalecer su engagement, para conseguir un mayor compromiso o lealtad de sus actuales y futuros estudiantes.Finalmente, nuestra edición cierra con el aporte del profesor Carlos Eduardo Maldonado, de la Universidad del Rosario, Colombia, quien realiza una reseña del libro Teoría general de sistemas. Conceptos y aplicaciones, de autoría de Carlos Alberto Ossa, editado por la Universidad Tecnológica de Pereira.
The dynamic growth of mobile communications technology is creating opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. One of the areas with the greatest potential impact is in the contribution that mobile applications can make to agricultural and rural development (ARD), by providing access to information, markets, and services to millions of rural inhabitants. For both agricultural supply and demand, mobile phones can reduce waste, make delivery more efficient, and forge closer links between farmers and consumers. This report provides policymakers and development practitioners with a guide that facilitates the development and deployment of mobile applications for ARD. It also informs their understanding of the key drivers for promoting such applications and services in their countries. Using James Moore's (1996) revised definition of ecosystems: economic communities based on interacting organizations and individuals the report identifies a wide range of players in the ecosystem for m-ARD apps, such as mobile network operators, m-app (mobile applications) providers, content providers, and various types of users. M-apps are software designed to take advantage of mobile technology and can be developed for technology besides mobile phones. But mobile phones have many key advantages: affordability, wide ownership, voice communications, and instant and convenient service delivery. As a result, there has been a global explosion in the number of m-apps, facilitated by the rapid evolution of mobile networks and by the increasing functions and falling prices of mobile handsets. M-apps are markedly different in developing countries because they typically run on second-generation (2G) phones rather than smartphones, which are far more common in developed countries. The report reviews country examples and extracts policy lessons and good practices. It also presents detailed studies of cases from Kenya, Philippines, and Sri Lanka, as well as summarizes 92 case studies from Africa, Asia, and Latin America. The goal is to provide a comprehensive understanding of the development impact, ecosystem, and business models for mobile applications in ARD. The report is intended to complement the recent ICT in Agriculture eSourcebook. One of the main findings is that an enabling platform (or platforms) is probably the most important factor for the development of m-ARD apps. Platforms can facilitate interactions among ecosystem players, increase access to users, provide technical standards, and incorporate payment mechanisms.
ABSTRACKThis study aims to examine and analyze the influence of The influence of Green Marketing Mix on Purchase Intention and the impact on Purchase Decision of Tupperware product in Pontianak. This research type is survey research. The population in this study is consumers of Tupperware product in Pontianak City. The number of samples of 100 respondents selected by way of purposive sampling, then processing the data using path analysis.The results of analysis for the first model show that the variables of Green Product, Green Place, and Green Promotion had a significant positive effect on Purchase Intention, while green price is not significant on Purchase Intention. The ability of the four variables to explain the effect on Purchase Intention is 31,2%, while the rest of 68,8% is explained by other factors outside research model. Result of research for second model shows that Purchase Intention and Green Product have a significant positive effect on Purchase Decision, while variable Green Price, Green Place, and Green Promotion had no significant on Purchase Decision. The ability of the five variables to explain the effect on Purchase Decision is 60,3%, while the rest of 39,7% is explained by other factors outside research model. Keywords : Green Product, Green Price, Green Place, Green Promotion, Purchase Intention, Purchase Decision DAFTAR PUSTAKAA Sucitro, S., Hung, W., & Ho, S. (2015). Influence of Green Marketing toward Purchase Intention of Green Products through Attitude: Survey on Indonesian and Taiwanese Students. International Journal of Humanities and Management Sciences (IJHMS), 3(4), 198-202.Agustin, Risna Dwi, S. Kumadji, E. Yulianto. (2015). Pengaruh Green Marketing Terhadap Minat Beli serta Dampaknya pada Keputusan Pembelian. 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1 - Teoría del valor y Justicia DistributivaEl conflicto entre libertad e igualdad posee en el liberalismo igualitario un obvio lugar central. Podemos intentar una síntesis sobre la importancia de ese lugar: busca evitar que las sociedades igualitaristas mantengan la autonomía individual y busca evitar que las sociedades individualistas eliminen o debiliten las igualdades. Otra manera de definirlo sería: el liberalismo igualitario ha buscado generar condiciones para la igualdad en aquellas sociedades donde la libertad se ha consolidado y, por otro lado, busca generar condiciones para la libertad en aquellas sociedades donde la igualdad ha primado.Ronald Dworkin ha profundizado y radicalizado la noción rawlsiana de justicia como equidad introduciendo un mecanismo de subasta y de seguros, buscando no sólo generar condiciones de partida igualitarias sino contribuir a generar condiciones de igualdad en el punto de llegada. La búsqueda de conciliación entre libertad e igualdad ha supuesto para Dworkin la búsqueda de un pensamiento filosófico práctico. Es decir, la filosofía política contemporánea tiene en las democracias liberales occidentales la posibilidad de pensar mecanismos que moderen o maniaten la tensión entre libertad e igualdad. Paso seguido, una tarea para el filósofo político contemporáneo ha sido idear maneras en que la búsqueda de libertad potencie o, al menos, no maniate a la igualdad y la búsqueda de la igualdad potencie o, al menos, no maniate la libertad.Esta aspiración práctica de la filosofía política contemporánea supone aceptar un grado de relativismo. Es decir, la filosofía práctica es relativa al grado de desarrollo de la libertad e igualdad. Es por eso que la filosofía post rawlsiana es erróneamente interpretada como una filosofía donde se privilegia la igualdad (es decir, la búsqueda de justicia como equidad) cuando, en cambio, ha sido una filosofía que ha buscado justificar grados mínimos de igualdad dado que es una tradición de pensamiento que floreció en sociedades donde ya se habían alcanzado (incluso superado) grados mínimos de libertad.En este sentido, para la filosofía política contemporánea post rawlsiana igualdad y libertad son concepciones políticas que se complementan. Es decir, son nociones que no pueden entenderse (o empobrecen su sentido) sin el otro. Pueden pensarse como compartimentos estancos. Esta intuición filosófica ha tenido en el principio de diferencia rawlsiano su expresión más sofisticada o, al menos, más influyente.Paso seguido, ¿es posible elaborar una teoría de justicia distributiva sin primero desarrollar o concebir, explícita o implícitamente, una teoría del valor, es decir, una teoría que justifique por qué aquello que pretendemos redistribuir tiene el valor que le atribuimos en ese proceso distributivo?Aquí, nuestro argumento intentará desarrollar dos partes principales: por un lado, nos preguntaremos si las teorías distributivas de justicia contemporáneas no poseen, aunque sea tácitamente, una teoría del valor. En segundo lugar, nos preguntaremos si una teoría distributiva de justicia podría no tener una teoría del valor que anteceda (tácita o explícitamente) a la justificación filosófica sobre qué distribución de bienes y talentos es justa.En esta cuestión relevante, nuestro punto de partida no será Rawls (1971) sino Ronald Dworkin en "What is Equality? Equality of Resources" (Dworkin: 1981). Dworkin realiza (sin saberlo) una explícita síntesis de los problemas de los modernos debates sobre justicia distributiva en relación a qué es aquello que se distribuye. Dworkin plantea el problema y pretende resolverlo mediante la redefinición de aquello que se distribuye con un nombre: "Clamshell". Es decir, en tanto modifica el nombre del problema (básicamente, cómo llamar a la unidad de cuenta o medio de pago), Dworkin asume que el problema desaparece: "So the divider needs a device that will attack two distinct foci of arbitrariness and possible unfairness. The envy test cannot be satisfied by any simple mechanical division of resources. If any more complex division can be found that will satisfy it, many such might be found, so that the choice amongst these would be arbitrary. The same solution will by now have occurred to all readers. The divider needs some form of auction or other market procedure in order to respond to these problems. I shall describe a reasonably straightforward procedure that would seem acceptable if it could be made to work, though as I shall describe it it will be impossibly expensive of time. Suppose the divider hands each of the immigrants an equal and large number of clamshells, which are sufficiently numerous and in themselves valued by no one, to use as counters in a market of the following sort. Each distinct item on the island (not including the immigrants themselves) is listed as a lot to be sold, unless someone notifies the auctioneer (as the divider has now become) of his or her desire to bid for some part of an item, including part, for example, of some piece of land, in which case that part becomes itself a distinct lot." (Dworkin 1981: página 286)Como mencionamos, la justicia distributiva asume, primero, que existe una distribución de bienes y, segundo, que esa distribución es injusta en tanto es desigual por lo que, tercero, debe ser modificada. La justicia distributiva busca igualar aquello que es injustamente desigual. Es claro que para sostener que es necesario redistribuir lo existente, dado que aquello que existe está desigualmente distribuido (definición que asume que lo justo es una distribución igualitaria, es decir, la justicia como equidad), se parte de una definición o medida, tácita o explícita, del valor de las cosas existentes que son pasibles de distribución. Este es un punto principal del argumento: si Rawls, Dworkin y las teorías posteriores asumen que es necesario redistribuir aquello que existe porque está desigualmente distribuido y, paso seguido, definen la "justicia como equidad" ("Justice as Fairness"), están asumiendo explícitamente que saben cuánto valen las cosas existentes y que, por ende, tienen una manera de medirlo.Paso seguido, la discusión relevante dejaría de ser si los contemporáneos debates sobre justicia distributiva necesitan una teoría del valor previa y debiese pasar a ser exponer y justificar cuál es esa teoría del valor. A poco de comparar las definiciones de la justicia como equidad es posible ver que existe en los distintos exponentes un consenso sobre por qué las cosas valen: las cosas valen por el trabajo que tienen en ella. Eso supone una teoría objetiva del valor o teoría del valor trabajo.Reincorporemos ahora a la discusión el papel del tiempo y la escasez. Dado que un problema central de la idea de contrato social es la ausencia de tiempo, la introducción de la opción de salida es analíticamente relevante porque incorpora la dimensión temporal.La aparición del tiempo presupone un problema grave para las teorías de justicia distributivas en tanto problematiza el sentido de la arbitraria distribución de talentos (aquello que Nozick personificara con el célebre jugador de básquet Wilt Chamberlain (Nozick: 1974)). Podemos recurrir a otro deporte y pensar la situación por el absurdo: hay dos señores, A y B, que viven en el país 1 (EE.UU.) y hay otros dos señores, C y D, que viven en el país 2 (por ejemplo, Brasil). A y C son dos grandes jugadores de Beisbol y B y D son dos grandes jugadores de fútbol. Más aún, A y C tienen un talento idéntico para jugar beisbol y B y D tienen un talento idéntico para jugar fútbol. Sin embargo, A tiene un enorme talento para jugar beisbol en EE.UU. y deviene millonario y D tiene un enorme talento para jugar futbol en Brasil y deviene millonario, mientras que B y C son pobres y anónimos. ¿Cómo se soluciona el problema de la injusta distribución de talentos? Para Dworkin, imponiéndole un impuesto a los millonarios A y D. En cambio, para una versión liberal que difiere del contractualismo estático, dejando que B viaje (es decir, ejerza la opción de salida) a Brasil y que C ejerza la opción hacia EE.UU.Es claro que esta segunda alternativa es más eficiente que la primera pero, más aún, podemos conjeturar que es más eficiente porque también es más justa. ¿Por qué es más justa? Porque asume (tácitamente) una mejor comprensión de la formación del valor en los asuntos humanos y, consecuentemente, introduce (tácitamente) una mejor definición de justicia o de aquello que es justo. ¿Por qué? Porque en lugar de asumir un punto T (el contrato social o posición original con su velo de ignorancia) asume un momento T compuesto por sucesivos Ts, antes y después de un momento inicial donde se firme, simbólicamente o no, el contrato social.Siguiendo a Dworkin, vemos que es necesario marcar la distinción entre igualdad de recursos e igualdad de talentos. Utilizando el ejemplo clásico de Wilt Chamberlain, podemos desagregar el problema a través de una argumentación histórico-analítica. La injusta distribución de talentos, ejemplificado en cómo una persona posee atributos para jugar al básquet (o beisbol) y otro posee atributos para jugar al fútbol, nos introduce en la parte central del argumento: si partimos de T-1, es decir, de aquél momento anterior a la aparición del básquet (o beisbol) como virtud, podemos demostrar que el básquet-beisbol como virtud y el fútbol como ausencia de virtud son creaciones humanas. Paso seguido, la justicia como equidad en la distribución de talentos cae en un sinsentido analítico-histórico.Podemos desarrollar el argumento de la siguiente manera: la elección del básquet como virtud ha sido realizada por la sucesión de personas que encumbraron a una de ellas (en el ejemplo de Nozick, Wilt Chamberlain) con atributos distintos a otro(s). La elección del básquet-beisbol como virtud por sobre el fútbol como ausencia de virtud nada tuvo que ver con las habilidades naturales de uno y otro. Así, un error analítico relevante en Dworkin es atribuir una injusta distribución de talentos naturales a aquello que es una distribución distinta que, espontáneamente, devino en la predilección en una determinada sociedad (en nuestro ejemplo, EE.UU.) del básquet-beisbol por sobre el fútbol.Paso seguido, podemos marcar que en T-1 las personas involucradas en la espontánea decisión acerca de preferir básquet sobre fútbol no tenían manera ni derecho de definir o sugerir una futura compensación para aquellos desafortunados que nacerían, décadas o siglos después, con habilidades para jugar fútbol en un lugar (país o economía) con preferencias por el básquet-beisbol. Por ende, si es claro que en T-1 comienza el proceso que llevará a esa sociedad a preferir básquet-beisbol por sobre fútbol pero, paralelamente, comprendemos que esas personas no tienen manera de entender que en el futuro habrá algo llamado básquet (o beisbol) que será preferido por sobre algo llamado fútbol, luego, se sigue que la búsqueda de una justicia distributiva que compense a los que nacerán sin "talentos naturales" deviene sin sentido.Comprender que las personas son anteriores al básquet o beisbol como virtud (es decir, que puede haber personas sin existir el básquet pero no puede haber básquet sin primero existir personas) expone dos cuestiones: por un lado, no es posible ex ante definir una distribución justa para los "untalented" ya que en T-1 nadie tiene manera de saber qué será percibido como "talento natural" y qué será percibido como ausencia de "talento natural". En segundo lugar, el derrotero analítico histórico refleja que, si es que en algún momento es posible hablar rigurosamente sobre justicia distributiva, ese momento analítico deberá incorporar el tiempo como variable necesaria para la medición del valor o valores que serán hipotéticamente distribuidos. No hay valor por fuera del tiempo, es decir, de los distintos momentos que van (en nuestro ejemplo) de la persona, la interacción de las personas, el básquet como virtud y el fútbol como ausencia de virtud. Si es que hay tal cosa como justicia como equidad, el tiempo es condición necesaria no suficiente.2-Algunas consideraciones parcialesEste trabajo ha introducido conceptos que deberán ser precisados y desarrollados: 1) la justicia distributiva asume una teoría del valor pero 2) no la explícita; 3) toda teoría de justicia distributiva debe poseer una teoría del valor, es decir, una definición de por qué las cosas valen ya que, sin ella, no será posible sostener que A y B han alcanzado un (justo) estado de igualdad ya que poseen la misma cantidad de bienes. Esto se encuentra ligado a una confusión central de la Filosofía Política Contemporánea: 4) la propiedad es posterior a la aparición de los hombres. Por ende, es erróneo focalizar (a la Locke) las discusiones sobre la legitimidad de la apropiación en aquello que existe en el mundo exterior. En realidad, 5) el origen de la propiedad es posterior a la acción humana y, por ende, la principal discusión analítica no debiese estar relacionada a una ética de la apropiación del mundo exterior.Por su parte, 6) la opción de salida constituye la principal condición de un contrato social con 7) una premisa moral: la persona debe actuar como si el otro estuviera en lo cierto y uno equivocado. Por su parte, el ejercicio de la opción de salida como condición política principal contribuye a establecer un contrato social dinámico, donde esa opción de salida supone la posibilidad de denunciar el contrato del cual uno es parte.La aparición de "A Theory of Justice" en 1971 ha posibilitado una nueva discusión sobre la validez del contrato social como concepto ético y político explicativo. Hasta "A Theory of Justice", la idea del contrato había quedado debilitada por la rigurosa y sistemática crítica de la larga tradición liberal anti-contractualista que va desde Hume hasta Hayek. Al reincorporar la tradición del contrato en un lugar central del debate, las modernas teorías de justicia nos han dado la posibilidad de repensar sus problemas y limitaciones. Principalmente, la construcción rawlsiana nos ha dado la oportunidad de repensar el contrato incorporando el sofisticado análisis que ha supuesto el velo de ignorancia en la posición original.La opción de salida no sólo contribuye a la construcción analítica de un contrato social dinámico, más aún, la posibilidad de construir un contrato social en sucesivos momentos contribuye a consolidar la idea de información incompleta y, consiguientemente, genera un argumento para que en T2 (un segundo momento contractual) las partes comprendan que las reglas de juego que emanen de allí deben asumir la imposibilidad de aprehender todas las hipotéticas interacciones humanas. Así, en el momento T2 es cuando se articula parte principal del contrato y es allí donde se consolida una idea central: hay un ámbito X donde el contrato sanciona determinadas normas pero fundamentalmente hay otro ámbito Z donde es imposible prever los alcances de la acción humana y, consecuentemente, se sancionan normas restrictivas que comprenden esa imposibilidad. Paso seguido, la comprensión de las partes sobre la imposibilidad política y moral de legislar sobre un amplio espacio es producto de la pre existencia de un contrato social dinámico, conceptualmente relacionado al ejercicio en To de la opción de salida como mecanismo social primario o básico.Como mencionamos, podemos marcar 3 conceptos principales: 1) el contrato no centraliza el acuerdo sino, en cambio, institucionaliza la opción de salida, pudiéndose definir ésta como "la persona política actúa como si el otro estuviera en lo cierto y ella equivocada"; 2) el ejercicio de salida como opción política posibilita la construcción de diversas polis con diversos modus vivendi; 3) el ejercicio de salida como opción política permanente constituye al contrato como mecanismo dinámico. Así, la idea de contrato no es fundacional porque deviene un elemento dinámico. Esto contribuye a una idea más realista del papel de un contrato en los asuntos humanos.Es decir, lo fundacional es la posibilidad de convivencia a partir de legitimar la salida como opción política y ética. A diferencia del contrato clásico, que ve el fin del estado de naturaleza como un punto de inflexión que, mágicamente, acaba con la guerra de todos contra todos y encuentra la paz, el contrato dinámico genera un incipiente ámbito (y en esto es un punto de inflexión) donde las personas acuerdan que el otro tiene la legítima opción de ejercer la salida. Esta forma de pensar el contrato social tiene dos inmediatos puntos a favor: por un lado es más modesto y por ende más realista sobre la naturaleza humana. En segundo lugar, incorpora la dimensión temporal. Esto significa que el contrato puede modificarse paulatinamente sin necesidad de recurrir a un nuevo punto de inflexión neo revolucionario.BibliografíaDworkin, Ronald: "What is Equality? Equality of Resources, Part 2", Philosophy and Public Affairs, vol 2, 1981: 385-445.Hirschman, Albert (1970): "Exit, Voice and Loyalty: Responses in the decline of firms, Organizations and States", Harvard University Press.Nozick, Robert (1974): "Anarchy, State and Utopia", New York: basic Books.Rawls, John (1971): "A Theory of Justice", Harvard University Press.Rawls, John: "Justice as Fairness: Political not Metaphysical," Philosophy and Public Affairs 14, 1985: 223-251.Stanford Encyclopedia of Philosophy: "Contemporary Approaches to the Social Contract" (disponible en internet: http://plato.stanford.edu/entries/contractarianism-contemporary/)*Este artículo fue presentado en la 2° sesión del Seminario Interno de Discusión Teórica 2014, organizado por el Departamento de Estudios Internacionales de la Universidad ORT Uruguay.Pedro Isern es profesor del Depto. Estudios Internacionales, FACS - Universidad ORT Uruguay.Master en Filosofía Política, London School of Economics and Political Science.
Almost two years since his election, as Obama's popularity continues to sink, many are left wondering what went wrong with his presidency. But before that question can be answered, a more careful consideration of the situation he inherited seems in order: two unwinnable wars, the Guantánamo legal limbo, a badly damaged international reputation and an economic crisis of a magnitude not seen since the Great Depression, during which close to ten million jobs were lost. That was the state of the country when he came to power in 2008. In two years Obama has not solved any of these problems completely, but has made headway in many of them. In the context of a slow and jobless economic recovery, and faced with a vociferous opposition which has turned down every chance at bipartisan cooperation, the question should perhaps then be how Obama's level of support among the population remains this high (43%).The President still has the backing of Democratic voters, but has lost the support of Independents. Even those who would never consider abandoning him are suffering from an "enthusiasm gap" that may affect their turnout in the November 2 mid-term elections. With unemployment still hovering around 9.5% and with little prospect of change in the near future, the disillusionment of the electorate is understandable (43% support Obama today, compared with 60% in early 2009). But it is worth pondering how much of this discontent against the party in power is derived from the failure of policy and how much from the divisive political game played by the opposition.In all fairness to Obama, shrill accusations of socialism and big government were raised against him as soon as he came to power and had to immediately address the banking, mortgage and automobile meltdowns. Acerbic Republican opposition to any measure adopted by the Executive since then, has dominated the political discourse and made it almost impossible for the Administration to present evidence that, without its actions, the economic recovery would have taken even longer. It is hard to prove a negative proposition. Republicans have had a receptive audience in the low, mostly white middle class, many of who have taken to the streets under the Tea Party banner, to fight in one voice both against government "take over" of health care and (incongruously) in defense of Medicare (the government-sponsored health program for senior citizens).There is rich irony in hearing the word "socialist" hurled as the ultimate insult to a President who has bailed out the big financial institutions and the two largest automobile industries without nationalizing them, and who has signed a health care reform bill that does not include the controversial public option, which had been the centerpiece of his planned reform but was deemed too liberal by members of his own party. But reason and logic have no role to play in the polarized political atmosphere that we are experiencing today. Emotion and fear are much more productive in the views of the opposition, to help them re-take the House and perhaps even the Senate in this fall election.Timid Democrats in the House and Senate, afraid to lose their newly acquired seats in states and districts that voted for McCain in the 2008 presidential election are also abandoning the president. A posse of four or five of Senate "Blue Dog" Democrats has helped dilute the health care legislation by removing the public option from the bill, and have taken off the table legislation to curb carbon emissions and promote green energy sources. There are different hypotheses of why Obama has been unable to maintain high support rates in spite of having had important legislative victories (TARP, Stimulus spending package, extension of unemployment benefits, health care and financial reform). Former (Clinton's) Labor Secretary Robert Reich and NY Times columnist and Nobel Prize winner Paul Krugman argue that Obama's stimulus was ridiculously small, given the state of the economy in January 2009. They blame the President for not using the majorities in the House and Senate to pass bolder legislation. By compromising, Obama disappointed the liberal wing of his party, but more importantly, lost the Independents at the center, who simultaneously believed the Republican rhetoric about "Big government Socialist take over" but resented Obama's bailout of Wall Street. Contrary to the fear-mongering claims of the deficit hawks about the debt, Krugman points out that "far from fleeing US debt, investors are eagerly buying it, driving interest rates to historic lows". Reich insists that Obama missed an opportunity to push the limits of politics, establish a new framework of redistributive policies and regulations, and become a transformative president. Although this view undoubtedly has some merit, it ignores the brutal backlash against government spending that affected every Democrat in the House and Senate and made them fear for their jobs. A larger stimulus would have faced even stronger opposition from among the party's own ranks and seen some defectors. Obama is a pragmatic leader who governs as best he can, given the huge constraints of the current political context.Jay Cost from Real Politics offers a different explanation: Obama's geographic coalition was never broad enough because he failed to win the hearts and minds of middle and rural America. It is from those sectors that Independents have abandoned support for the administration in droves. In other words, Obama's major constituencies were in the major cities on the two seaboards and from the suburbs, and included Blacks, youth and university educated white professionals. Even in those cases in which they voted for Obama, white rural America, and blue collar workers never were quite convinced that he would fight for them, and the Wall Street bailout confirmed their suspicion. Underlying it all, there is, of course, the prevalent racism that permeates most sectors of American society and emerges in the form of distrust toward the Commander in Chief: Obama has to prove his loyalty to the country in ways not demanded from others. He has to pay the price of being the first Black president.A third hypothesis that is circulating among pundits is that Obama's focus on health care was misplaced, that he should have concentrated all his attention on economic recovery and job creation instead. Indeed, it was during the 2009 summer of discontent that the electorate became irreconcilably divided and that Republican-launched corrosive ads dominated the airwaves, and rumors about death panels and "pulling the plug on grandma" pervaded City Hall meetings. A general distrust of the federal government and of all incumbents inside the DC belt, while nothing new among the American electorate, re-emerged with new virulence.It is in this context that the Tea Party movement cut its teeth and started dominating the headlines. Spurred by the GOP with the intention of mobilizing the population around anti-tax, anti-federal government sentiments, the Tea-partiers launched national campaigns against all incumbents, and in the process became a voice for the profound anger, fear and frustration that the poor state of the economy and the sustained unemployment rate has caused in the population. Pleased at the frenzy stirred up by the movement, Republicans have complacently let it lead the way, exercising no restraint on their wildest propositions (see below) and allowing it to do the work for them as the voice of the opposition. This is already having unwanted consequences, as extremist Tea-party –fielded candidates from outside party ranks are challenging party insiders in gubernatorial as well as Congressional primary races.Like the eponymous rebellion that took place in Boston in 1773, the Tea Party's main philosophical thrust is against taxes, centralization of power and government overreach. Unlike it, it is also anti-immigrant. Because of the prevalent uncertainty about the economy, their discourse resonates with the electorate. To fight the federal government initiatives, they are finding their best institutional allies in the State governments, courts and legislatures. Indeed, judging by the poisonous political environment, the polarization of the electorate, and the state-based challenges to the federal government, at times it seems that only a Lincolnian figure can save America from another civil war.The so- called "States Revolution" is visible in many fronts. Five states have passed legislation against parts of the federal health reform law, and around 20 states are challenging its constitutionality through the court system. Several states legislatures are getting ready to pass laws modeled after the anti-immigration law in Arizona, which was deemed unconstitutional by a district court but has broad support in the population. It will probably end up in the Supreme Court, as challenges and counter-challenges continue. Interestingly, Obama is in fact deporting more undocumented workers than any of his predecessors, but his reform proposal would give a pathway to citizenship to these workers if they have a job, register with the US government, and pay a fine and back taxes. Immigration has been a thorny issue, with allies and foes on both sides of the aisle. After all, it was Ronald Reagan who gave amnesty to all illegal immigrants in 1986, and George Bush's proposal in 2006 was very similar to Obama's. This is hardly a philosophical issue on which the two parties diverge; it is just a populist cause that is being used by Republicans to stoke the flames of right-wing populism and racism prevalent in main sectors of the population.The backlash against undocumented workers is of such magnitude that it has come to encompass all immigrants. It has now taken the unlikely form of a movement to abolish or amend the 14th Amendment, a foundational provision dating from 1868 which grants citizenship to all born in the United States. The changing of the birth right rule is "worth considering" according to House Minority leader John Boehner (R-Ohio) because "it gives an incentive for people to come to the United States illegally to give birth here." This is outrageous pandering by the Republican Party who has always fathomed itself to be the staunchest defender of the Constitution, which they consider a sacred text to be read literally, with minimal interpretation. Such is the spirit of the times. Republican Senators Lindsay Graham and John McCain, the two most important and moderate voices on Immigration Reform have changed their positions (Mc Cain because he is facing a tough primary in his state of Arizona, against, who other, but a Tea Party candidate!) and have both agreed that it is worth a debate. This is not only unprincipled on their part, but also terrible long-term politics, since by taking this stance on immigration they are removing the possibility of regaining the support of the largest growing group of voters, namely the Hispanic or Latino population for years to come.Given the strong anti-incumbent and anti-Washington sentiment prevalent in the population, the results of the mid-term election are hard to predict because some Republicans may lose seats, too. However, the current projections of the Center for Politics at the University of Virginia give the Republicans a net win of 32 seats in the House, 7 seats in the Senate (they would need 10 to become the majority) and 6-7 governor seats. The coming mid-term election is being compared to the 1994 "revolution" led by Newt Gingrich which gave Republicans a majority in both the House and Senate. Just like Obama, Clinton was an "outsider" who was handed the presidency partly thanks to his charisma, but mainly because people were disappointed at George Bush Senior, and did not re-elect him. Clinton made health care reform the centerpiece of his first term but failed to get it through Congress. He did manage to pass a controversial crime bill that included a ban on assault weapons, which the Right traditionally opposes. He also raised taxes. Republicans attacked him with an abrasive campaign in favor of lower taxes, second amendment rights and smaller government, and won. Two years later, however, with a brighter economic outlook and a pledge to balance the budget, Clinton was re-elected.But the parallel should not be exaggerated since there are many differences as well. First, Obama did pass health care reform, and that should count have some weight among his supporters, hopefully enough weight to bring them to the polls November 2. Second, the Republican Party's image was not as tarnished in 1994 as it is today, mainly because they hadn't had a majority in Congress for a long time. A New York Times/CBS News poll this past February found that 57% of those polled has negative views of the Republicans this time. The anger is aimed at Washington as a whole and this may help Democrats. The main concern of Democrats in the House and Senate today is the demographics of mid-term elections: older (over 60) white voters, who are the core group of the Tea Party movement and the most outspoken against Obama and this Congress, are also the most likely to vote in mid-term elections. And the "enthusiasm gap" on the Left may induce many Obama supporters to stay home. On the other hand, the Democratic Party learned the lesson of 1994 and is better prepared for the fight: they have been raising money from early on, setting up voters' registration campaigns and trying to mobilize the same base that brought Obama to power two years ago. They stress his activist legislative agenda and its accomplishments: financial reform, health care, extension of unemployment benefits, an energy bill that came short of cap and trade but will meet some green energy goals. More importantly, they are framing the election as a choice between going back to the policies that got the country into the Great Recession, or moving forward with the new policies of corporate responsibility, accountability and more federal supervision of financial institutions in order to avoid similar crises.However, what is clear is that the anemic state of the economy and the high and sustained unemployment rate make all other tactics irrelevant. Uncertainty rules supreme in the minds of the electorate and with it, a fear of what the future may bring and a lack of confidence in the federal government. The Republican opposition is united and vociferous and its message simple and clear: no more taxes, no more deficits, no more government intervention, close borders to immigrants and focus on private job creation through tax cuts; what the federal government won't do, states will. The President should probably counterattack in kind and engage in this ideological battle, but he is not temperamentally suited for it. He dislikes ideological arguments because he wants to be the President of all Americans, as he pledged during his campaign. The next big decision Obama needs to make is whether to let the Bush tax cuts expire after Labor Day or to extend them for two or three years. He has announced his intention to maintain them for the middle class but to end them for the wealthiest individuals, those in the highest 2% income bracket. It would bring their income tax up from 35% to 39%, not a dramatic raise but one that will be resisted strongly by the opposition. Although Obama has a good argument to make (that the $700 billion dollars thus raised would help him reduce the deficit dramatically), there is fear in Congress Democrats that a two- week debate about tax cuts will help Republicans. In a perversely cynical way, perhaps a Republican win in the congressional elections may not be a bad thing after all, and may yet help Obama: let the Republicans make his case for him, that he himself is reluctant to make. Let them stand the public scrutiny and let the public judge if they can provide better, more novel solutions to job creation, to Afghanistan, to immigration reform. A weak performance by a Republican-dominated 112th Congress, an economy that is bound to recover as it enters its next cycle, and a Palin-Huckabee ticket may still get Obama re-elected in 2012.Senior Lecturer, Department of Political Science and Geography Director, ODU Model United Nations Program Old Dominion University, Norfolk, Virginia
From the introduction: Based on the findings of the correlation analysis described in chapter 7.1, factors of influence and variables statistically not related to financial B2C e-commerce can now be distinguished. While the focus of this part of the analysis lies on factors showing significant correlation coefficients in relation to the research topic, this does not mean that the non-correlated factors are not of importance or somewhat connected. The statistical measurements may not be suitable for this type of analysis, survey results may be misleading or the situation will have changed in the last two years after the investigation. On the other hand, the observed correlations do not necessarily equal a causal relationship and the high complex matter can not be explained by single variables as influence factors. The conducted correlation analysis only serves as an indicator for potential influence factors or accelerators and has to be carefully evaluated. Keeping these considerations in mind, the statistical analysis within the scope of this masters dissertation will support the following conclusions and interpretations. First of all, computer usage and skills as well as internet usage and skills need to be on a high level in a country to facilitate financial B2C e-commerce. Residents of countries with higher levels for the subject of examination will probably already have gained adequate skills, as indicated by a medium strong negative relation to computer courses taken in the last three months and other online activities such as online information search and online banking positively correlated. While online banking is partially included in the variable e_comm representing financial B2C e-commerce through customer's usage of online financial services, this particular result may not be totally conclusive. However, it seems logical that consumers with good computer and internet skills also spending a lot of time with advanced activities on the internet may also engage in financial B2C e-commerce. This assumption narrows down the target group and excludes a certain clientele from online product offers of financial institutions - banks will need to adapt their web portals accordingly, set up initiatives improving computer and web skills of their consumers and meet their consumers on the internet, e.g. with advertising while they are using search engines. Practical evidence supporting these interpretations can be found in several examples of the past, e.g. extensive usability evaluations for UK banks by the press and specialised agencies, internet courses for seniors offered with German Postbank or online marketing success stories of financial enterprises. Similar to skills and frequency of use, basic technical availability of infrastructure such as computer system and internet access is required for the realisation of the research issue. Since mobile ownership and high-speed broadband access are also highly correlated, it can be assumed that countries with a generally higher technological development will have higher levels of financial B2C e-commerce. It can be expected that almost all European countries will reach digital maturity in the next few years and will be implicit, which will automatically accommodate the matter of examination. Structural factors of the finance sector do not show linkages to financial B2C e-commerce, only countries' GDP show a certain positive correlation, which is in line with findings on online banking. E-government seems to be in a similar state like the research topic, but does not seem to be of direct influence. General e-commerce in a country seems to have a positive relationship with financial e-commerce, especially in countries with a low rate of encountered problems on customer side. This makes sense as customers will possibly have good experiences with this business practice and will therefore not limit their e-commerce activity to certain business sectors. One could also infer that banks in countries with a high rate of general e-commerce will have better opportunities to market their online product sales. Going further, banks should actively support e-commerce business models of all sectors, for example though offering electronic, credit card or e-commerce shop payment systems. Whereas most cross-border e-commerce variables examined would not show high correlation coefficients, concerns about varying consumer protection in other countries seem to be important for consumers actively involved in financial B2C e-commerce. Even more interestingly, countries with a high level of financial B2 e-commerce would also show a high readiness of their consumers to participate in cross-border e-commerce, especially if prices in foreign countries are lower. Obviously, customers using domestic online services could easily expand their buying habits to other European countries, if suitable products offers and legal frameworks are available. Through cross-border financial B2C e-commerce, there is a potential danger to lose customers to foreign banks - domestic banks observing critical tendencies need to act accordingly. First of all, marketing research is needed to define current consumer buying habits and problems related. Banks with the necessary market power could adapt their product offers to target consumers prone to switch to foreign competitors, smaller local banks need to differentiate and exploit local advantages. Examples can be found in the German market with Commerzbank and its direct bank subsidiary comdirect directly competing with INGDiBa of the Dutch ING group or with Kreissparkasse Köln using local affiliates like sports clubs for their product sales, promoting high-interest deposit account in local Cologne dialect and offering a loyalty card for a local business partner network to their customers. Trust in online financial transactions and their security as well as a positive perception of consumer rights protection seems to be necessarily interwoven with financial B2C e-commerce. It is therefore crucial for financial institutions to ensure secure transactions according to the latest industry standards, provide valid information on internet security to customers and offer practical customer support concerning virus protection and internet fraud prevention. Banks should also value the importance of consumer rights highly, e.g. through using complaint management, support of nation or European wide legal initiatives and positive attitude towards consumer action groups. Most banks will have implemented security facilities, consumer rights are usually not explicitly mentioned and outlined on private customer webpages of commercial banks. The formal possibility to make complaints and enquiries should be largely improved by financial institutions in the EU. While the European Commision has for example established the Financial Services Consumer Group to promote this matter, which now tragically appears in public in connection with the Financial crisis, illiquid banks and frozen consumer accounts. Payment types preferred in a country are of interest for the level of financial B2C e-commerce - logically, countries with a high adoption of bank transfers are likely to have a higher rate of e-commerce in place, while countries using traditional methods such as cheques or cash show lower adoption rates. This may be explained by a general lack of a necessity and willingness to use modern instruments such as online financial transactions. Promoting bank transfers, especially through self-service terminals and online channels, may therefore help banks to promote their e-commerce activities.Inhaltsverzeichnis:Table of Contents: 1.Research Context1 1.1Introduction and Theoretical Background of the Research1 1.2Professional and Academic Significance of the Research3 2.Research Problem, Objectives and Scope5 2.1Research Problem Statement and Research Questions5 2.2Research Hypothesis6 2.3Research Aims and Objectives6 2.4Scope of the Research7 3.Literature Review8 3.1Overview Literature Review8 3.2Introduction to the Current EU Financial Sector9 3.3Developments and Forces of Change in the EU Banking Environment10 3.4Strategic Reactions and Major Trends in EU Banking10 3.5Recent Developments and the Current State of the EU Retail Banking Market10 3.6Recent Developments and Current State of Online Banking and Financial E-Commerce in the EU12 3.6.1E-Business Potential of the EU Banking Industry12 3.6.2Online Banking in EU countries12 3.6.3Financial E-Commerce in EU countries14 3.6.4Cross-border financial e-commerce16 3.6.5Advantages, Problems and Future Prospects of Financial E-Commerce in the European Union18 3.6.6Potential Influence Factors on Financial E-Commerce in the EU20 3.7Reflective Summary, Key Findings and Relation to Research Topic24 4.Research Methodology32 4.1Research Design32 4.2Research Strategy32 4.3Research Methods33 4.4Data Sources34 4.4.1Primary Data34 4.4.2Secondary Data35 4.5Data Analysis for Research Questions38 4.5.1Research Question 138 4.5.2Research Question 239 4.5.3Research Question 341 4.5.4Research Question 443 5.Research Question 1: Current State and Extent of B2C E-Commerce in the EU Banking Sector44 5.1Research Results and Findings for Research Question 144 5.1.1Basic Prerequisites for Provision of Financial Services Online44 5.1.2Provision of Financial Services Online and Financial E-Commerce45 5.1.3Consumer Adoption of Financial Services Online / Fin. E-Commerce47 5.1.4Cross-Country Financial E-Commerce50 5.2Research Analysis and Interpretation for Research Question 152 5.2.1Basic Prerequisites for Provision of Financial Services Online52 5.2.2Provision of Financial Services Online / Financial E-Commerce54 5.2.3ConsumerAdoption of Financial Services Online / Fin. E-Commerce55 5.2.4Analysis and Interpretation for Cross-Country Financial E-Commerce57 5.2.5Analysis and Interpretation Conclusion58 6.Research Question 2: Country Cluster Analysis for B2CE-Commerce in the EU Banking Sector59 6.1Research Results and Findings for Research Question 259 6.2Research Analysis and Interpretation for Research Question 262 7.Research Question 3: Influence Factors on B2C E-Commerce in the EU Banking Sector66 7.1Research Results and Findings for Research Question 366 7.2Research Analysis and Interpretation for Research Question 370 7.2.1Quantifiable Factors of Influence70 7.2.2Other Factors of Influence75 8.Research Question 4: The Case of Sparkasse Langen-Seligenstadt and B2C E-Commerce77 8.1Research Results and Findings for Research Question 477 8.2Research Analysis and Interpretation for Research Question 477 9.Reflections on the Current Financial Crisis and its Relation to the Research Topic83 10.Conclusion, Policy Recommendations and Future Research85Textprobe:Text Sample: Chapter 4.1, Research Design: Providing the framework for collection and analysis of data, the research design of the planned study can be best described as a cross-sectional design with comparative, cross-cultural and international research elements. Quantitative or quantifiable data (extent and potential influence factors of B2C e-commerce in the banking sector) is gathered for a range of cases (EU countries) at a single point in time to detect patterns of association. This approach seems suitable as it allows for a systematic and standardised method to examine relationships between the variables - financial e-commerce and its key influence factors - within the European sample. However, since the proposed design approach has no elements of an experimental design, problems of internal validity, credibility and uncertain causal relationships may occur. As already indicated in the research objectives, another research design in the form of a case study will additionally be used to apply conclusions and recommendations derived from the analysis to an exemplary mid-sized bank in Germany. The case study approach seems particularly interesting as the researcher is working for the examined company, will have access to internal resources and have opportunities to gather instant feedback on suggested improvements. Research Strategy: The research strategy chosen reflects the nature of the examined variables – some examined influence factors will be of quantitative character whereas others are rather difficult to quantify. Since the focus of this dissertation lies on the quantitative analysis of the extent and current state as well as on measurable relationships and possible dependencies between e-commerce adoption and several other factors, quantitative research serves as an appropriate research strategy. Having established this fact, it is equally important to realise that a well-balanced and complete appraisal of financial B2B e-commerce will involve qualitative factors and business case examples. Building on the complementarity of both groups of factors, elements of mixed methods research need to be taken into account as well. Research Methods: The research methods used are directly linked to the stated aims and objectives and are supposed to help achieve them in the most effective and meaningful manner. Almost all research objectives can be analysed with quantitative data analysis building on a relevant data set. However, due to the expected nature of the influence factors examined, qualitative document analysis of secondary research and an exemplary case study based on primary research will supplement the quantitative analysis. The reasons for choosing these research methods can be described as follows: first of all, the availability of current official statistics on this topic. Secondly, studies already conducted in the similar field of online banking with informative results and the connection with a company for a case study (see primary data) were seen as an excellent starting point. A number of reasons would even exclude other research methods such as surveys, interviewing techniques or the triangulation approach, which is commonly used for researching internet adoption. The European scope of the research as well as the highly confidential banking sector would not enable the researcher to conduct a survey research or interviews of representative nature. To enquire about the state of European B2C e-commerce in the financial sector, impact on domestic banks and its influence factors, it seems justified to use general statistical information available in the public domain together with secondary data for non-quantitative information as well as a case example thematically linked to the day-to-day business of local banks. Data Sources - Primary Data: Primary research was conducted first to determine the interest, level of support, requirements and wants of the sponsoring company Sparkasse Langen-Seligenstadt, Frankfurt, Germany, (see case study in appendix B) to facilitate and support dissertation on this particular topic. During the process of writing the dissertation several presentations and feedback sessions were arranged with the department of electronic media. Interim and final results were also discussed in an informal manner at the Conference on Innovation in the Banking Industry and at various other events. Most importantly, the case study employed was set up with the help of the electronic media department at Sparkasse Langen-Seligenstadt. In several interview sessions and group discussions, employees with different functions within the company, e.g. product managers, web designers, marketing experts, customer support agents, provided their insights and opinions on the reality of online product sales as conducted by Sparkasse Langen-Seligenstadt. From a future perspective, it may be possible to introduce the findings to a group of experts from different banks and discuss the results and implications, since the company is part of a larger network of German savings banks. The excellent availability of primary data and information from inside the company due to personal involvement of the researcher is highly beneficial for the reflective examination of B2C e-commerce in the financial sector. Data Sources - Secondary Data: For the thorough investigation into the extent of financial e-commerce and level of adoption by consumers, related information and data to be used had to meet the following criteria: a recent publishing date, highly relevant research topics and questions, multinational scope as well as high quality of the data set and its underlying questionnaires. The quantitative research parts of this dissertation were therefore largely based on the data set of the Eurostat Community Survey on ICT usage and e-Commerce in Enterprises in the Financial Sector, the analogue survey research for all kinds of enterprises and ICT Household survey, as shown in figure 9 at the end of this chapter. These sources of data were considered to be most appropriate for several reasons. Probably the most extensive and current data source on this issue, these sources covered the entire European Union (EU27 plus partially Norway and Iceland) and a number of e-commerce related questions in the year 2006. The quality and density of data seemed to be of high quality, with a representative sample of more than 100,000 enterprises in total for all sectors, more than 10,000 enterprises for the financial sector and 1000 to 6000 households in every country. The data sets were freely available as a working database, to be used with statistical tools such as SPSS or Microsoft Excel. Problems of validity seemed to be fairly low as standards and sample questionnaires were set up by the European Commission for the agencies conducting the analysis within the particular country. Several problems and limitations were identified in connection with the usage of these data sets. First of all, a general limitation to official statistics including this data set is the usage of aggregate data in some cases, so a potential for ecological fallacy as well as generalisation exists. Next, the pan-European sample incorporating highly different cases may not be equally as representative for all cases (see % of sampled enterprises in appendix D 2). Single missing values weakened the explanatory power for some parts of the analysis. It was also the case that data on certain issues, e.g. consumer satisfaction with product offers in this field, was not available for the entire sample at this point in time. Due to a lack of alternatives, following other examples of research using a similar approach as well as with reliance on the reputation of Eurostat, the extensive documentation) and the quality assurance of the OECD and other high profile institutions in this case, the decision to use the sources described seemed justified and a sound basis for the proposed research. Additionally, several Eurobarometer studies were used and considered for the data analysis of the third research question. Since they contained valuable information on public opinion regarding issues related to the research topic, it had to be accepted that the reference year varied in a few cases. For the qualitative part of the research and the literature review, other secondary resources such journals and reports available through the LSBU E-resources, Reuters Insight and the Business Source Premier database were used to start. Later on, materials from business school libraries in Germany amended prior findings. For particular parts of the research, e.g. regulatory issues or web usability, specific web resources were employed.
