Suchergebnisse

The main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland supported under the Operational Programme Development of Eastern Poland. The authors focused on the demand-side perspective and scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews). The research in the group of the actual customers was conducted by means of quantitative methods (CAPI and CATI interviews). The results of the study indicate the lack of knowledge of the parks' functioning, the lack of awareness of the benefits that could be achieved while cooperating with parks, low effectiveness of the existing forms of promotion of the parks, but also the high needs for innovation support among entrepreneurs. On the basis of the study results, the authors formulated recommendations for improving the promotion of parks.

The scientific production, among the various university activities, deserve outstanding importance because it is through them that the knowledge produced in the university is diffused and democratized to the community/society. Thus, information and/or alternatives for many problems solution are raised, discussed and put into practice within the university that are to be used as future basis for the integrated and sustainable development of a community or region. Scientific writing is also the mirror of teacher and student performance in the inseparable activities of teaching, research and extension, translating the institutional force of own production. Increasingly, academic institutions understand the importance of their scientific production. And to the same disclosure is necessary to practice the scientific writing, which enables academic growth, professional development and growing within a institution. The activities in research fulfill the basic function of the University, such as knowledge generating institution, to meet the everyday demands of the society. ; The scientific production, among the various university activities, deserve outstanding importance because itis through them that the knowledge produced in the university is diffused and democratized to thecommunity/society. Thus, information and/or alternatives for many problems solution are raised, discussedand put into practice within the university that are to be used as future basis for the integrated and sustainabledevelopment of a community or region. Scientific writing is also the mirror of teacher and studentperformance in the inseparable activities of teaching, research and extension, translating the institutional forceof own production. Increasingly, academic institutions understand the importance of their scientificproduction. And to the same disclosure is necessary to practice the scientific writing, which enables academicgrowth, professional development and growing within a institution. The activities in research fulfill the basicfunction of the University, such as knowledge generating institution, to meet the everyday demands of thesociety. ; A produção científica, dentre as várias atividades universitárias, merece notável destaque, pois é através delaque o conhecimento produzido na universidade é difundido e democratizado até à comunidade/sociedade.Desta forma, informações e/ou alternativas para a solução de muitos problemas são gerados, discutidos ecolocados em prática dentro da universidade que passam a serem usados como bases futuras para o desenvolvimento integrado e sustentável de uma comunidade ou da sua região.A redação científica é, também, o espelho do desempenho docente e discente, nas atividades indissociáveisde ensino, pesquisa e extensão, traduzindo o esforço institucional de produção própria. Cada vez mais, asinstituições acadêmicas compreendem a importância da sua produção científica. E, para divulgação da mesmaé necessário à prática da redação científica, que possibilita a formação acadêmica o desenvolvimento e crescimento profissional dentro de uma instituição. As atividades em pesquisa cumprem a função básica da Universidade, como instituição geradora de conhecimento, para atender às demandas diárias da sociedade.