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Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today's political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context. The paper concludes with a discussion of recent policy proposals designed to increase transparency and accountability in digital politics.

The study explores the role of language in the communication and interpretation of intentions by analyzing the narration of Alexandria Ocasio-Cortez's political advertisement in Congressional Campaign in 2018. Hence, the study focuses on the pragmatic functions of locution, illocutionary and perlocutionary acts of the speeches. This study was conducted using the qualitative descriptive method. The findings show that the overall relative frequency percentages for the speech acts in Ocasio-Cortez's 2018 political advertisement are: assertive 68%, directive 23%, commissive 4.5%, and declarative 4.5%. The results reflects that Ocasio-Cortez relied more on sentences that performed assertive acts than other speech acts since she wanted to introduce to the public who she is as an individual and what she is capable of as a future representative, and she also offered some relatable facts and situations that can appeal to the working class public to show that she's on their sides. Using directive acts, she included herself as a part of the society and shows that she wants to make a change together with them, not on her own. This is a different approach to political advertisement since most of them rely more on the commissive acts by promising a better future for the society. This different strategy is something fresh that eventually played a part in her win in the 2018 Congressional District Election.Keywords:speech acts theory; pragmatics; political discourse; language and politics; political language.

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy"--