Contents. - 1 Introduction Jonathan Boston, Stephen Church, Stephen Levine. - Elizabeth McLeay and Nigel S. Roberts 7. - 2 An Undramatic Campaign? Raymond Miller 16. - Political Party Perspectives. - 3 Labour Party Strategy in 1999 Mike Williams 23. - 4 Strategy, Tactics and Operations: National's Campaign. - Annabel Young 30. - 5 The Alliance Election Strategy Matt McCarten 36. - 6 The ACT Campaign Jason Thomas and Todd Stephenson 41. - 7 The Green Party Campaign Rod Donald 48. - 8 The New Zealand First Campaign Brian Donnelly 57. - 9 The United Campaign Mark Stonyer 60. - The Messages and the Media. - 10 Assessing the Issues Colin James 69. - 11 Following the Leaders Stephen Harris 77. - 12 Metropolitan Newspapers and the Election. - Janine Hayward and Chris Rudd 89. - 13 Lights, Camera, Election: The Television Campaign. - Stephen Church 105. - 14 'No Junk Mail': The Street-Level Campaign Hilary Pearse 127. - Photographic Essay: The Billboard Battle for Attention and Votes Nigel S. Roberts. - Voters Have Their Say. - 15 The Impact of the 1999 Campaign Jack Vowles 141. - 16 Voting Behaviour in 1999 Stephen Levine and Nigel S. Roberts 161. - 17 Maori Voting Patterns in 1999. - Ann Sullivan and Dimitri Margaritis 175. - 18 Crime and Punishment: The Referenda to Reform. - the Criminal Justice System and Reduce the. - Size of Parliament Stephen Church 184. - After the Dust Had Settled. - 19 The New Parliament Elizabeth McLeay 203. - 20 Pre-Election Wheeling and Dealing: The New Zealand Experience Jonathan Boston and Stephen Church 217. - 21 Forming the Coalition between Labour and the Alliance. - Jonathan Boston 239. - 22 Winners and Losers: The 1999 Election in Perspective. - John Henderson 276. - Notes 281. - Appendix 297. - References 299. - Contributors 305. - Index 309