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"This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Advanced Undergraduate and Postgraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden"--

This dissertation seeks to explore how institutional, organizational and individual factors influence the development of strategic communication. The dissertationillustrates how new institutional theory can be applied to address the development of strategic communication as a process that is produced on different interrelated institutional levels. It also shows that multiple levels need to be addressed in order to develop a more comprehensive understanding of strategic communication. Further, it describes how the development of strategic communication is restricted and enabled by societal and organizational discourse in processes that are not always controlled by communication professionals. The dissertation also explores howpopular ideas or successful recipes for strategic communication are spread between organizations in the same field, but are adjusted or translated in order to fit organizational preconditions. The results also highlighthow professionalism is understood differently by communication practitioners depending on the organizational sector they work in and how the institutional embeddedness of communication practitioners influences the ways in which practitioners commit to their occupation.Moreover, it suggests that the inhabited and perceived moral taint that is associated with communication practitioners shapes the professional discourse and hampers the development of a shared occupational identity. Finally, it is suggestedthat knowledge about the development of strategic communication can be found in the translations and local adaptions of new ideas and practices. Insights about the institutionalization of strategic communication might not only be found in realized structures and routines, but in micro changes that happen as the result of local circumstances. ; Vid tidpunkten för disputationen var följande delarbeten opublicerade: delarbete 2 under utgivning, delarbete 3 under utgivning, delarbete 4 inskickat, delarbete 5 accepterat. At the time of the doctoral defence the following papers were unpublished: paper 2 in press, paper 3 in press, paper 4 submitted, paper 5 accepted.

"Der Beitrag exploriert den Begriff des News Management als strategische Option der politischen Öffentlichkeitsarbeit von Regierungen in modernen Massendemokratien. Was ist News Management? Welchen Stellenwert hat News Management im politischen Prozeß? Wie ist News Management institutionell verankert und wie variieren die Stile des News Management in unterschiedlichen Ländern? Die Annahme der Autorin ist, daß die Stile des News Management von einer Reihe von Kontextfaktoren abhängen, die im politischen System, dem Mediensystem und der Medienkultur verankert sind. Der Beitrag analysiert die Ausprägungen des News Management von Regierungen auf der Basis einer Typologie von Mazzoleni für die USA, Großbritannien und Deutschland. Durch den Vergleich läßt sich zeigen, daß die Typen und das Handlungsrepertoire der Informationspolitik nach strukturellen und normativen Kontexten des Regierungssystems und des Mediensystems variieren. In den USA herrscht ein medienorientierter Stil von News Management vor, der durch die Kontextfaktoren eines präsidentiellen Regierungssystems, einer fast vollständig kommerzialisierten Medienlandschaft sowie der Philosphie des 'adversarial journalism' zu begründen ist. Demgegenüber dominieren in Großbritannien und Deutschland politische Stile des News Management, die mit den Kontextfaktoren eines parlamentarischen Regierungssystems und einer starken Rolle politischer Parteien sowie mit der Existenz einer politischen Presse und eines öffentlich-rechtlichen Rundfunks in Zusammenhang gebracht werden können." (Autorenreferat)

How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress

The term strategic communications is missing from the Israeli academic and
professional discourse. Instead, there are three different conceptual approaches
to state communication in Israel—hasbara, public diplomacy, and cognitive
campaign. Analysing the history of the development and employment of these
three concepts, this article makes two contributions important for the field of
strategic communications. First, it analyses how Israel has found itself with
various approaches; why it does not have one comprehensive framework; and
whether any of the three approaches can be considered the equivalent of 'Israeli
strategic communications'. Second, based on the case of Israel, it establishes the
need for states to have an exhaustive conceptual framework to conduct strategic
communications and the consequences of the absence of such a framework.