Suchergebnisse

Die vorliegende Arbeit widmet sich der Management-Perspektive der Corporate Social Responsibility (CSR). Dabei interessiert die persönliche Sicht von leitenden Führungskräften auf die soziale und ökologische Verantwortung von Unternehmen. Sie geht von einer Betrachtung verschiedener Einflussfaktoren auf die Einstellungen zu CSR sowie verschiedenen Beweggründen für das Wahrnehmen der gesellschaftlichen Verantwortung aus. Dabei wird festgestellt, dass das individuelle Werteverständnis als Motiv für CSR und Einflussfaktor auf die Einstellungen zu CSR noch unzureichend untersucht wurde. Mit einer breit angelegten empirischen Untersuchung setzt sich diese Arbeit deshalb das Ziel, den Zusammenhang zwischen individuellen Werten und den Einstellungen von Führungskräften zu CSR zu erörtern. Dafür wird methodisch ein triangulärer Ansatz angewendet, indem quantitative mit qualitativen Daten kombiniert werden, was ein vertieftes Verständnis für den Untersuchungsgegenstand erlaubt. Für die Datenerhebung wird ein eigenes Messinstrument entwickelt, das aus der relevanten Literatur sowie Expertengesprächen abgeleitet wird. Mit statistischen Analysen einer Umfrage von 201 Führungskräften sowie der Auswertung von 23 Interviews mit Managern aus dem deutschsprachigen Raum der Schweiz und Deutschland zeigt sich ein heterogenes Bild, wobei die moderne und die sozioökonomische Sichtweise vorherrschen. Einem breiten Verständnis der Unternehmensverantwortung liegen vor allem sozialen Werte und Humanitätswerte zugrunde, während ein enges Verantwortungsverständnis mehrheitlich auf ökonomischen Werten und Machtwerten basiert. Das Vorgehen der Arbeit gliedert sich in drei Schritte. In einem ersten Abschnitt soll ein ausreichend breites, solides Verständnis über die relevanten theoretischen Konzepte - Corporate Social Responsibility, individuelle Werte und Einstellungen - erarbeitet sowie der aktuelle Forschungsstand aufgezeigt werden. Davon ausgehend wird im zweiten Abschnitt ein Messinstrument zur Datenerhebung entwickelt. Im dritten Abschnitt werden die Ergebnisse der Datenanalyse präsentiert und Schlussfolgerungen für die Managementpraxis sowie die weitere Forschung gezogen.

Corporate social responsibility refers to norms that how businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of csr rest on the fact that not only public policy but even corporate should be responsible enough to address social issues. Businesses are to invest their profits in areas such as education, poverty, gender equality, and hunger. But csr practices are regularly not practiced or done only in namesake especially by mncs with no cultural and emotional attachments to india. This paper is based on qualitative research design consisting of review of literature through secondary sources of data collection. The data has been examined through content analysis process from various books, newspaper articles and journals. This paper seeks to explain various initiatives taken in the field of csr along with some suggestions. This paper explains that if this goal has to be realized then the csr approach of corporate has to be in line with their attitudes towards setting clear mainstream business objectives, undertaking potential investments, measuring and reporting performance publicly. The most effective csr plans ensure that while organizations comply with legislation, their investments also respect the growth and development of marginalized communities and the environment.

The study was conducted with the aim of evaluating the impact of corporate social responsibility on the brand image of small and medium-sized enterprises operating in the city of Can Tho. The research found a positive relationship between the components of social responsibility and the brand image of businesses in Can Tho. Social responsibility was measured by four components: economic responsibility, ethical responsibility, philanthropic responsibility, and legal responsibility. The regression model showed that all four components of social responsibility, including (1) legal responsibility, (2) ethical responsibility, (3) philanthropic responsibility, and (4) economic responsibility, had a positive impact on the brand image of businesses in Can Tho. Specifically, legal responsibility had the strongest impact on brand image, followed by ethical responsibility and finally economic responsibility.

An overview of chapters in this volume notes how they challenge the rational approach that equates social movements & collective political behavior with business activity, ie, led by "ideological entrepreneurs" who "compete in markets" for the "allegiance of potential participants." In so doing, these contributors seek a return to an earlier, more "romanticized" notion of social movements as "passion-driven." Here, the process by which such previous conceptualizations were shifted into models of calculative, interest-driven action is described & located within the larger processes of the modernization, rationalization, & demystification of social life. K. Hyatt Stewart

PurposeThe purpose of this paper is to explore the understanding of the term corporate social responsibility (CSR) by Sri Lankan immigrant entrepreneurs in Australia. It also seeks to investigate the importance the entrepreneurs place on CSR, their understanding of stakeholders, the types of CSR activities undertaken by them, and the issue of social capital.Design/methodology/approachData were collected through in‐depth semi‐structured interviews with Sri Lankan entrepreneurs based in Victoria, Australia.FindingsThe interviewees were aware of the term CSR but, nevertheless, had different interpretations of its meaning. However, CSR was considered important and all the interviewees were, in some way, involved in CSR activities and also had a good understanding of the importance of their stakeholders. Findings also highlighted the significance attached to social capital by the entrepreneurs such as informal relationships and trustworthiness which build the intangible attributes of CSR. The present findings can be attributed to immigrant entrepreneurs behaving partly to adapt to the host country, by changing their beliefs, values, traditions and partly by being influenced by their home country culture as found in the extended part of this current study.Research limitations/implicationsThis paper addresses gaps in the fields of both CSR and immigrant entrepreneurship literature. However, the small sample size is a limitation and further research is required in order to generalize the findings.Originality/valueIt is important to have an understanding of the interpretation of social responsibility amongst immigrant entrepreneurs. Despite the steadily growing number of Sri Lankan immigrant entrepreneurs and their potential impact on the Victorian and Australian socio‐economic context, this area remains under‐researched. This paper addresses this gap in the literature and makes an attempt to provide insight into this area that can be used as a catalyst for future research.