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The paper studies institutions for the promotion of the Chinese language and culture abroad – the Confucius Institute and the Chinese language classes. The initial thesis is the idea of the need to use various forms of promoting the Chinese language and Chinese culture. The general methodological basis chosen for the analysis of the PRC's activities to promote the Chinese language and culture is the culturological approach and the theoretical and methodological paradigm proposed by L.E. Vostryakov. According to this paradigm, the state cultural policy primarily depends on the cultural values of a country in general. Based on this conception, the author studies official documents that regulate direct activities of foreign educational institutions of China. Traditional Chinese culture serves as a consolidating value for the activities of modern public institutions.