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While the national trend in daily newspaper circulation is still upward, the circulation of highly competitive metropolitan papers—especially those stressing entertainment—seems to have been adversely affected by TV and higher prices. The author is associate professor of journalism at Los Angeles State College.

The mass media refers to media technologies that reach a large number of people in many societies via mass communication throughout the world, and has become increasingly important in recent centuries. Communication is a prerequisite for human society. The means of communication that reach a large number of people in a short time are television, newspapers, magazines, radio etc.Mass media has a prominent role to play in human society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Mass media influences both society and culture. Different forms of communication, including message in the mass media, give shape and structure to society. Additionally mass media outlets can spread cultural knowledge and artistic works around the globe. Other media such as magazines, radio, television and the internet also have the potential to influence children's eating habits, exercise habits, reading habits and mental health.The intensive ethnographic study of mass media, its issues and impact, has been conducted in a village namely Bharati Nagar, which is situated under the Kumra Kashipur Gram Panchayet under Habra-1 Block of Barasat Subdivision of district North 24 Parganas at the state of West Bengal.The objective of the study was to throw light on the concept of mass media and its patterns in the village and also the impact of mass media among the villagers in different socio-cultural aspect and its change due to modernization as well as globalization.The study was primarily based on the data collected through the direct intensive observation method along with interview schedule (with open-ended questions) and case studies. The reference books, journals, municipal documents and other sources of secondary information were also utilized for the present study.Keywords: Culture, Society, Rural, Communication, Mass Media, Entertainment, Modernization, Globalization

Over the last 15 years, a number of studies in the mass communication literature have tested hypotheses about viewers' emotional reactions to frightening movies or TV programs. An assumption seems to be that self-reports of negative emotion are adequate for testing hypotheses about emotional responses. This study challenges that assumption in arguing for an alternative position that self-report responses provide only a partial picture of emotional response. By including data on physiological arousal, a more complete and sometimes different view of emotional responses emerges. Participants were either repressors or nonrepressors. Consistent with research on the repressive coping style, this study revealed that repressors who reported low levels of negative affect in response to a frightening film exhibited significantly higher physiological arousal than did nonrepressors. These results suggest that for repressors, low levels of self-reported negative affect may not provide a complete picture of their emotional experience. Implications and future directions for research are discussed.

This paper briefly deals with the history of mythology and the causes of the myth appearance. It also discusses the manipulative nature of myth, its impact on the spiritual and cultural human life. Moreover, it discusses the level of involvement of myth in describing scientific achievements; based on the analysis of scientific papers on the topic, the main aspect of the work is determined: whether the myth is a key tool of myth creation in the media in describing scientific achievements. It also provides a brief overview of the place of myth in political activity and expert opinions on the interaction of representatives of science and the media.

It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i

Reports results from 1995 parallel cross-section surveys of probability samples from Beijing & Shanghai, People's Republic of China, addressing two questions: What consumerist value orientations are anchored in Chinese individualism? How is mass media exposure related to the emergence of such values? Three stable consumerist value orientations are identified: conspicuous consumption, aspiration for self-actualization, & worshipping Western lifestyles. Those who are younger, better educated, & financially better off are the most likely to hold these values. Further, holding these values is related to frequent reading of consumer magazines & exposure to outdoor advertisements. Placed in the context of China's ongoing economic reforms, discussed are how these results indicate the changing social & cultural milieu of China's social transformation, & their implications for the prospect of political pluralism in post-Tiananmen China. 4 Tables, 48 References. Adapted from the source document.