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Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty, students and practitioners.