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Intro -- Contents -- Abstract -- "Doi Moi" Policy and Inbound Tourism in Vietnam -- From Diplomacy to Tourism: The US Travel Market -- Literature Review -- Customer Profile -- Perceptions -- Perceptions and Motivation in Context -- The Measurement of Perceptions -- Perceptions of Products and Services -- Host and Guest Inter-Perceptions -- Tourist Perceptions of Hosts -- Host Perceptions of Tourists -- Tourist Satisfaction -- Satisfaction -- Alternative Perspectives of Satisfaction -- Marketing Perspectives of Satisfaction -- Recreation Perspectives of Satisfaction -- Hospitality and Tourism Perspectives on Satisfaction -- Tourist Satisfaction in Cross-Cultural Settings -- The Measurement of Satisfaction -- Measuring Satisfaction in the Current Study -- Service Quality and Satisfaction in Tourism -- Destinaltion Loyalty (Intentional Behaviour) -- Methodology -- Instrument -- Sample and Procedure -- Results and Discussions -- Socio-Demographic Characteristics -- Travel Characteristics -- Destination Loyalty -- Comparison of Perceived Importance and Satisfaction -- Findings from the Survey Questionnaire -- Destination Attributes - Degree of Perceived Importance -- Destination Attributes - Degree of Satisfaction -- Findings from the Interview and Observation -- Safety and Security -- Friendliness of Local People -- Culture Seekers -- Attractions -- War Sites -- Activities -- Value for Money -- Accommodation -- Tourists Service Providers -- Tour Guides -- Immigration and Customs Clearance -- Hygiene and Sanitation -- Banking Services -- Nightlife and Entertainment Facilities -- Conclusions and Recommendations -- References -- About the author -- Index -- Blank Page