The diversity of attractiveness of agricultural cultivation supported by a strategic location, unspoiled environment, mostly agricultural land, and community friendliness can be the main attraction for tourists and Sukalarang Village, Sukabumi Regency has it all. This study aims to identify the attractiveness of Sukalarang Village through agrotourism and analyze its development strategy. The qualitative method is this research approach with online primary and secondary data sources through previous research, online media, and government regulatory documents. Data collection techniques using online questionnaires and interviews. The research analysis used was qualitative and descriptive. This finding is expected to be able to answer the potential attraction of Sukalarang Village agro-tourism because the people in Sukalarang Village still make agricultural and plantation activities their daily activities and formulate development strategies as an agro-tourism village with the initiation of plantation owners and the village government. Sukalarang Village.
As a consequence of the pandemia of coronavirus 19, in 2020-21, there is an increasing demand for the internal tourism, and among the alternative touristic products, the village- and agrotourism gaining higher popularity, as the other rural lifestyle touristic products. Thus, as a result of this fact, the Hungarian Touristic Agency, and The National Union of Rural-and Agrotourism (FATOSZ), togeather with the Government, decided to increase the quality of the touristic products. The aim of the ammendment of the National Strategy of Development of Tourism 2.0, is to establish sustainable, quality, rural tourism, and taking working people in agriculture into tourism. It benefits supplementary income for local people working in agriculture, and thus helps to implement integral rural development.Within the rural tourism, the agrotourism connected directly to the agricultural production, to the produced products, the realization of them, and running of the accomodation. To implement sustainable tourism, the responsible tourist aim to do the less impact on the environment and culture of the visited countryside. The caused harm is minimized by a responsible tourist, and interested in active way of life, and get acquanted with the local folk art. ; As a consequence of the pandemia of coronavirus 19, in 2020-21, there is an increasing demand for the internal tourism, and among the alternative touristic products, the village- and agrotourism gaining higher popularity, as the other rural lifestyle touristic products. Thus, as a result of this fact, the Hungarian Touristic Agency, and The National Union of Rural-and Agrotourism (FATOSZ), togeather with the Government, decided to increase the quality of the touristic products. The aim of the ammendment of the National Strategy of Development of Tourism 2.0, is to establish sustainable, quality, rural tourism, and taking working people in agriculture into tourism. It benefits supplementary income for local people working in agriculture, and thus helps to implement integral rural development.Within the rural tourism, the agrotourism connected directly to the agricultural production, to the produced products, the realization of them, and running of the accomodation. To implement sustainable tourism, the responsible tourist aim to do the less impact on the environment and culture of the visited countryside. The caused harm is minimized by a responsible tourist, and interested in active way of life, and get acquanted with the local folk art.
Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some problems, such as lack of community knowledge and skills related to agro-tourism, inadequate marketing techniques, lack of vision and strategy, and lack of optimal institutions. The factors that influence the development of agro-tourism are environment and culture, integration relations, facilities and infrastructure, institutions, and social society ; Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some ...
It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an agrotourism brand has high influence in development of brand loyalty. Based on hypotheses developed, confidence in an agrotourism brand is influenced by brand characteristics, agrotourism company characteristics and visitor characteristics. The present survey took place in Greece and examined the attitudes of visitors in agrotourism firms at the island of Lesvos. Survey results demonstrate that agrotourism firm brand characteristics appear more important in their impact on a visitor's confidence in a brand. It was also established that confidence in a brand is positively influencing loyalty. Recommendations are developed for agrotourism marketers in relation to building and maintaining visitor confidence in a brand.
Majalengka government has taken agrotourism approach in economic development as autonomy implementation. The development of agrotourism potentials is hoped to make contribution to regional income, including tax subsector. This study aims (1) to discover the progress of regional tax contributions in the last few years; and (2) to find out the impact of international airport existence to the rise of regional income. The method used is quantitative and qualitative descriptive method. The research location is in Majalengka Regency. Data is collected from primary and secondary data. Primary data is the result of a survey conducted on 1891 taxpayers, while secondary data is the achievement of tax revenue each year from Regional Income Office. The collecting data is conducted in June-September 2020. The analysis technique used is overlay analysis which is started with potential and growth analysis. The results show that the largest contributions to regional original income are restaurant and advertisement tax. It is due to a large increase in the number of taxpayers of the two sub-taxes. The results also show that five types of sub-taxes have an average contribution rate of 36.20% to regional original income, and included in the sufficient category, meaning that the Regional Government of Majalengka Regency need to optimize its tax revenue. The existence of Kertajati International Airport has made a change in social economic life of Majalengka society. There is an expanding of business scale not only around the airport but also in other area including highland as the basis of Agrotourism.
The coffee farming business in Gombengsari Village is an independent coffee plantation that has existed since the colonial era. Various business development programs have been carried out by private and government parties, but have never received training on Digital Agrotourism. The aspect of digital marketing knowledge and skills is a major obstacle in product marketing. Digital Agrotourism, is hoped that it will provide an increase in the skills of the coffee farming community of Gombengsari Village in marketing their products. The stages of the activity are carried out by initial identification of the education level of the farmers, followed by the preparation of a schedule for socialization and training implementation. The activity was supported by 2 students as part of the implementation of the "Merdeka Belajar Kampus Merdeka (MBKM)". The results of the activity showed that more than 85% of the participants had increased knowledge and were able to open their digital stalls
The study was conducted to identify the environmental component in the development of agrotourism and its impact on the psychological state of society in the COVID-19 pandemic. The experience of European countries shows the environmental, economic, and social benefits of agrotourism. The methodological basis of the study is the general scientific methods of cognition and social processes (analysis, synthesis, generalization, classification) together with sociological methods of obtaining empirical data. The National Tourism Organization of Ukraine has declared 2020 as the year of green rural tourism, an important component from which agrotourism arises. It is concluded that, la peculiarity of the development of agrotourism in Ukraine at the current stage is the acquisition of innovative forms of organization according to the growing needs of consumers, the efficient use of the natural, ecological, socioeconomic, and historical-cultural potential of the territory and the achievement of the required level of profitability. The situation of crisis and instability is accompanied by the presence of uncertainty associated with the COVID-19 pandemic; the need to form the concept of tourism development 4.0; introduction of ICT and development of innovative technologies in agrotourism in rural areas; training of professionals in the field of agrotourism.
The large number of investors who want inn in hotel forms is not in line with the Batu city's branding: Shining Batu which promotes education and agriculture programs in addition to its tourism. Although there are still many educational and agricultural tourism destinations that are being developed, Batu City government has adopted a policy to ban the construction of hotels, especially three-star hotels. This design will provide alternative hotel facilities by combining three images of Batu City including tourism, education, and agriculture in one building, but still prioritize the impact on the environment. The design method consists of seven stages, namely understand, observe, point of view, ideate, prototype, test, and implementation. The result of the design is an agrotourism hotel building with an aquaponic application system with the concept of Revan with facilities such as lobby, restaurant, guest bedroom, and aquaponic garden.
