Suchergebnisse

Business‐to‐business service marketing has received comparatively
less attention in the academic literature than business‐to‐business
product marketing; much of the service marketing literature discusses
the ways in which services and products are different. Compares service
marketing to product marketing in the industrial sector from the
perspective of customer value creation. Results of a study of managers
in the telecommunications industry provide some insight into criteria
used by customers to evaluate services and products. According to the
results, more similarities than differences exist between service and
product marketing in the industrial sector. Managerial implications of
this finding are presented.

Buisiness Reengineering stellt die Prozeßorganisation als ein neues Element der Organisationsgestaltung in den Mittelpunkt. Gleichzeitig werden Prozesse durch die neuen Informationstechnologien als key enablers verkürzt und für die Mitarbeiter so überschaubar gemacht, daß sie im Wege der Selbstorganisation koordiniert werden können. Wenn es gelingt, Kernprozesse zu identifizieren und diese so zu gestalten, daß sie den gesamten Wertschöpfungsprozeß eines Produkts oder einer Dienstleistung umfassen, dann wäre das Schnittstellenproblem gelöst: Business Reengineering stellt dann tatsächlich eine 'Business Revolution' dar. (IAB2)

This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business.

Part 1: The European Integration Process 1. The Changing European Business Environment 2. The Theory of Integration 3. The Development of the European Union and its Impact on Business 4. The Organization of the European Union Part 2: The Single Market and International Business Strategy 5. The Free Movement of Goods and International Business Strategy 6. The Free Movement of Services and International Business Strategy 7. The Free Movement of Capital and International Business Strategy 8. The Free Movement of People and International Business Strategy 9. EU Integration and Challenges for Business

Business knowledge has been evolving ever since the emergence of the first economic book, The Wealth of Nations , written by Adam Smith. A profound load of business management theories, concepts, notions, techniques and tools have been developed. However, pragmatic applications of those "good stuffs" to business in practice seem not quite satisfactory. Many evidences show that the majority of senior managers are still reactive (instead of proactive) to the environmental changes, myopia in strategic planning, inconsistent in managing and bias in analyzing. Those are obviously the handicaps in the treacherously changing business environment. On the other hand, the under-performance of MBA graduates somehow reveals that there might be a need to renovate and supplement the current education system in management. Those problems will be well defined and addressed in this book through introducing a new approach in thinking and effective methods that can readily help resolve these problems. Unlike the pure academic writings, our principles, systems, methods and tools are developed based upon not only academic theories, but also the practical experiences through being practiced and testified in numerous business cases in reality. Furthermore, our principles and systems are designed to be readily applicable to business in practice. Business in its nature is a holistic and indivisible piece of matter, and it is also a complex, volatile and conceptual matter as well. The former characteristics hinder the business practitioners from managing and making decisions effectively while the latter ones hinder the students from acquiring the mastery of its overall rationale. Image that, without a holistic and integrative framework and engineering mindset, the tasks of business planning and implementation might end up like constructing a cross-sea bridge without an