Suchergebnisse

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing

AbstractThis article examines business political behavior in Colombia during the scandal-ridden presidency of Ernesto Samper (1994-98), highlighting the mechanisms by whichgrupos(diversified economic groups) undermined the ability of organized business to present collective political positions. Evidence that the presidential campaign had been funded by drug traffickers prompted business associations to demand Samper's resignation. Butgrupos, the firms of which are affiliated with associations, supported the president. This division weakened the position of organized business regarding the resignation, as well as its own political legitimacy. This study argues thatgruposface strong incentives to act outside business associations to advance their particular interests. Scholars assessing the strength of organized business in Latin America will increasingly encounter the impact of grupos on business institutional responses to policy.

WHEN "BUSINESS WEEK" STICKS TO THE FACTS, IT CAN DO LITTLE WRONG. EVEN WHEN IT DOESN'T, GOOD SENSE OFTEN PREVAILS IN ISOLATED POCKETS OF THE MAGAZINE. BUT, THE AUTHOR NOTES, ONE WONDERS IF ITS EDITORS EVEN READ THE MAGAZINE, IN LIGHT OF ITS HOSTILITY TO THE MARKET, OBLIVIOUSNESS TO COMMUNISM & OTHER TREATS TO FREEDOM, & UNFRIENDLINESS TO THE SPIRIT OF A FREE SOCIETY, IN THE LAST FEW YEARS. ANALYSIS & EVALUATION.