Видимое-Невидимое ; Visible-Invisible ; Matoma-nematoma
In: http://oai.elaba.lt/documents/93837579.pdf
Research object - Visibility and its properties. Research aim - To study the impact of the processes of the digital environment and technologies in the sphere of big data on user experience. Reproduce the motion from the point of visibility to the point of invisibility. To stimulate a user to form new standards of the digital environment. Research objectives: Reveal and describe the visibility and its qualities based on a scientific review; consider the main problems of the phenomenon of visibility, surveillance, supervision based on theoretical materials; study modern surveillance tools and their impact on privacy; characterize the development of the digital environment, identify the features of interfaces and user behavior; describe the transition state between the two points of visibility; explore user experience trends in the era of big data; perform a discourse analysis of social networks to determine the general level of digital literacy and articulate existing problems; based on personal experience and the materials studied, point out false ways to solve the problem; state my vision for solving the problem, outline the vector of development, provide an action plan. Combining individual artistic research and qualitative empirical research, this Master's Thesis focuses on changes in user experience and cybersecurity issues. Using qualitative methods for analyzing the comments on the Internet, field observations of users, content and media analysis of interfaces, as well as reflecting on my experience, the conclusion has been made: due to constant changes and adaptations within the digital environment, active integration of neural networks and other high technologies, the position within the visible-invisible continuum changes. Visibility implies security and privacy, and invisibility is a potential threat. The user's desire to preserve privacy in an era of ubiquitous surveillance drives the movement towards invisibility. However, due to the response of service developers striving for profit, being at the point of invisibility for a long period is currently impossible, as the process is cyclical with every action being followed by the counteraction. Discourse analysis and user observations revealed a low awareness among people of digital literacy and security issues, which leaves the issue of collecting and trading personal data acute. Media and content analysis of interfaces, user flow, and web-sites content revealed the ability of service developers to bypass legislations and third-party software such as ad blockers and anonymizers. The existing popular solutions to the problems of the digital environment are not effective, and in some cases even contribute to parasitism on users. Within the framework of the research, two visions of solving the problem were proposed: blurring digital identity and increasing articulation of new digital environment standards. The Master's Thesis may be useful for researchers of the digital environment, techno-sociologists, developers, as well as ordinary Internet users.