Suchergebnisse

The ways to achieve success are as diverse as human abilities and needs. Nevertheless, based on the previous theoretical and methodological analysis, we believe that among modern youth, generalized culturally, socially and personally determined models of success and failure are formed, which implement certain life programs in our society.
The article presents the results of a comparative analysis of two groups of young people who achieved and did not achieve success in life, representing a generational cohort that grew up and formed in a society and state that are radically different from the society and state of the Soviet type. In this regard, answers are given to the questions: what are the real success and failure in modern Russian society; what are their distinctive social and socio-psychological characteristics and role in society.
The analysis showed that these groups implement two basic life programs in our society: survival and success, determined by status (education, position, income) and socio-psychological characteristics (methods of selecting and setting goals, the level of their implementation, the type of rationality, attitude to work). Doomed to survival, mismatch of human life with its meaning – lead to a decrease in the threshold of personal and social responsibility, a sense of inferiority, inferiority of one's personality, low labor activity, forming a model of social maladaptation that hinders the healthy development of the economy and society. The people who represent it, in fact, are slaves not only to circumstances, but also to the logic of everyday life built by them. On the contrary, the life and business success of young Muscovites is based on their status achievements in education and work, as well as on personal characteristics and ways to achieve success: self-confidence, optimism, the ability to set simple and clear goals, and perseverance in their implementation. This is not only an effective model of active adaptation to market conditions based on conscious and responsible choice, but also the construction of social reality based on developed personal potential. Successful Muscovites remain people who are able to relate their own and other people's interests, when a person perceives their being as alienated from the being of other people. This is a new socio-cultural type that implements an ethical and socially safe model of life success.