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Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who – as a former tourism academic and city marketing professional – is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism 'tells it like it is', uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics

The study of large urban centers as tourist destinations is done from different perspectives. Their analysis is important since they are carriers of important features for selecting the destination and its attractiveness. These arguments form the basis for defining the concept of "urban tourist destination" and define approaches that are relevant to the formation of conceptual and practical models to measure its attractiveness. The paper examines the different methods of measuring the attractiveness of the urban tourist destination. An emphasis is placed on research methodology based on the Global Power Index. An overview of the results of the application of this method is made and the ranking of the ten most attractive urban tourist destinations in the world for the period 2014-2016 is analyzed.

The collection of papers in this ebook addresses many questions that are vital for city tourism. In this sense, the ability of cultural regeneration projects and creative clusters to increase the attractiveness of the city for tourism is questioned. Furthermore, the selected articles also query the experiences of the tourists and discuss the implications of providing authentic experiences that extend to all spaces within the city, including the accommodation units

The Zero Kilometer Point is an important route for andong horses in Yogyakarta City. The renovation and replacement of road material with andesite can cause horses to slip because the horseshoes have not been adjusted to the new road material. If neglected, it can harm the horses and its owners, reducing the tourism industry in Yogyakarta. On the other hand, horseshoes demand is still met by small and medium enterprises (SME) without a well-standardized system. After doing technical testing to the existing horseshoe design, several alternative solutions were obtained for horseshoe redesign (1) by adding rubber pads and (2) serrated without rubber pads. Based on analysis and testing, it was found that horseshoe with the addition of rubber by 40% was able to increase the friction value to 0.54 or 10% from the initial condition. Besides improving the productivity and quality of SME horseshoe products, several solutions should be considered, including (1) change the layout design of SME by implementing 5S lean six sigma principles and (2) apply new methods/technology to maintain the standardization of horseshoe product. Implementation of both solutions will guarantee not only the quality product but also SME production. It is hoped that all the improvements that have been made will increase the quantity and quality of horseshoe products. Then it will also be able to improve the image of Yogyakarta City as a tourist city.

This article brings regulation theory and the broader post‐Fordist debate together with an empirical study of the emergence and consequences of tourism in Harlem. It shows that the valorization of cultural diversity, as well as under‐served markets, has helped reposition this formerly unmarketable area in relation to city, state and capital markets. Moreover, as development occurs, the nature of regulation pertaining to Harlem begins to change. The author argues that the failure to disaggregate – to link the elements of the restructuring economy to outcomes for specific areas and residents, leads to an overly pessimistic view. Tourism‐based development may act as an equalizing force, helping to rebalance the uneven urban spatial development characteristic of Fordism and symbolized by the social isolation and concentrated poverty of the racial ghetto in the US. The role of cultural capital as the engine of growth in Harlem, has meant that revitalization promotes cultural differentiation along with standardization. Overall, cultural tourism requires substantial civic engagement. This gives the community control, but at the same time disciplines and stabilizes. Urban tourism thus incorporates a new mode of regulation, making for greater social/political and economic inclusion, but with the associated costs as well as benefits.Cet article allie la théorie de la régulation et le débat plus large du post‐Fordisme, à une étude empirique sur l'apparition et les conséquences du tourisme à Harlem. Il montre que la valorisation de la diversité culturelle, de mäme que les marchés sous‐approvisionnés, ont aidéà repositionner cette zone auparavant sans attrait commercial dans une relation avec les marchés de la ville, de l'État et des capitaux. En outre, avec l'expansion, la nature de la régulation propre à Harlem a commencéà changer. L'absence de désagrégation – qui associe les éléments de l'économie en restructuration aux résultats en faveur de zones et résidents particuliers – conduit à une vision des plus pessimiste. Toutefois, un essor basé sur le tourisme peut avoir une force compensatrice, aidant à rééquilibrer l'aménagement spatial urbain inégal, caractéristique fordienne symbolisée par l'isolement culturel et la pauvreté concentrée dans les ghettos raciaux aux Etats‐Unis. Le rôle du capital social en tant que moteur de croissance d'Harlem s'est traduit par une revitalisation favorisant à la fois différenciation culturelle et normalisation. Le tourisme culturel implique surtout un engagement civique réel, celui‐ci donnant la maä'trise à la communauté, tout en apportant discipline et stabilité. Le tourisme urbain amène donc un nouveau mode de régulation, créant une meilleure inclusion socio‐politique et économique, mais avec les coûts (et avantages) associés.