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In: University of Zurich, Department of Economics, Working Paper No. 391
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In: Winning in service markets series vol. 2
Preface -- Introduction -- Customer-driven services marketing strategy -- Segmenting service markets -- Targeting service markets -- Principles of positioning services -- Using positioning maps to plot competitive strategy -- Developing an effective positioning strategy -- Conclusion -- Summary -- Endnotes
In: Journal of political economy, Band 100, Heft 5, S. 954
ISSN: 0022-3808
In: Journal of Economics & Management Strategy, Band 28, Heft 3, S. 541-560
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In: Journal of economic dynamics & control, Band 31, Heft 5, S. 1753-1780
ISSN: 0165-1889
In: The Geneva papers on risk and insurance - issues and practice, Band 8, Heft 3, S. 244-247
ISSN: 1468-0440
In: Journal of political economy, Band 118, Heft 6, S. 1079-1109
ISSN: 1537-534X
In: Journal of political economy, Band 100, Heft 5, S. 954-965
ISSN: 1537-534X
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In: Discussion paper No. 513
In: Journal of international economics, Band 44, Heft 1, S. 135-153
ISSN: 0022-1996
In: Economic affairs: journal of the Institute of Economic Affairs, Band 11, Heft 4, S. 35-37
ISSN: 1468-0270
What is the future of Competition Policy? Russell Lewis discusses this and other issues with the Secretary of State for Trade and Industry, the Rt Hon, Peter Lilley MP.