Suchergebnisse

"The aim of this paper is to introduce one of the classical sociological research conducted by Paul F. Lazarsfeld and Elihu Katz in the city of Decatur (Illinois) in the Midwest of United States in 1955. The subject of the research was nonformal everyday interpersonal influence in areas of marketing, fashion, public affairs and movie going and the object was the population of women older 16 years (n = 718). By means of indicators of life cycle, social status and gregariousness the research report describes the profiles of opinion leaders in given areas and provides an answer to question if the two step flow of communication hypotheses is applicable in mentioned spheres of social life." (author's abstract)

Master i styring og ledelse ; 2017, the city council of Oslo decided that trust-based governance and management should be its guiding principle in the governance of the city. The purpose of this assignment is to provide a better understanding of the model of trust and how the boroughs in the city of Oslo have put this into practice. We have explored how trust-based governance and management is perceived by Oslo's district directors. The key issue we are addressing is: How has the idea of trust-based governance and management changed the governance practices in the management of Oslo's city districts? The study has a qualitative approach and we conducted a total of five in-depth interviews with district directors. Their subjective reflections and thoughts about trust-based governance and management provide information about how this has changed governance practices across city districts. We have looked at the instrumental and cultural perspective, as well as the theory of trust, governance and leadership and implementation. Furthermore, the City Council case from 2017 on trust-based governance and management is central. The study shows that trust-based management has no clear, standardized practice in the districts. The study also reveals that there have been few major changes related to governance and management since the introduction, but that the districts are constantly changing. By contrast, the trust model has contributed to increased awareness of the concept of trust, goal and performance management and empowerment of employees. In addition, there is a shift towards seeing things from the perspective of the user, rather than simply keeping the user in mind, in the effort to improve services across city districts. ; publishedVersion