The article focuses on event marketing potential in branding tourist destinations. It examines destination branding through new conceptualization - destination brand experience, which provides a more holistic view of the tourist destination brand. The study identifies events portfolio for a destination as a brand building tool and provides a conceptual model of creating a brand identity for tourist destination with the use of events.
Статья посвящена анализу вербальных и невербальных средств актуализации лингвокультурной ситуации в антиклерикальных и антиатеистических иронических креолизованных текстах на примере концепта «Атеизм». Материал рассматривается в рамках лингвокультурологии, выделяются культурные смыслы реализаций заданного концепта, переданные единицами языка, в их взаимодействии с невербальными знаковыми системами. Актуальность такой работы, с одной стороны, обусловлена отсутствием всестороннего анализа концепта «Атеизм» в русской языковой картине мира, особенно иронической. С другой стороны, направление исследования не противоречит тенденции рассмотрения религиозных концептов в религиозном и нерелигиозном дискурсах. В работе представлены три лингвокультурные ситуации и проиллюстрирована их роль в реализации концепта. Для иллюстрации ситуативного влияния было отобрано 17 текстов по сходству структур, интенции, тематики и наличию искомого концепта. Каждый проанализированный пример сопровождается культурологическим и историческим комментарием выделенных лингвистических и иконических деталей, а также анализом структуры, типа связи негомогенных кодов и лингвистических особенностей. Диахроническая природа изучения одного культурно-тематического поля способствует более глубокому пониманию особенностей лингвокультуремы, ее самобытности. В заключении статьи содержится утверждение, что все три лингвокультурные ситуации оказали влияние на репрезентацию концепта, но не изменили общих принципов построения креолизованных иронических текстов. The present study aims to characterise the verbal and non-verbal means of actualization of a linguacultural situation in anticlerical and antiatheistic ironic creolized texts as exemplified by the concept "atheism". The material of the study is considered within the framework of linguocultureology, the cultural meanings of the implementations of a given concept, transferred by units of the language, in their interaction with non-verbal semiotic systems.The urgency of such a work lies, on the one hand, in the absence of complete linguacultural analysis of the concept "atheism", especially in the ironic view, and on the other hand, the focus area of the of the study does not contradict the trend of consideration of religious concepts in religious and non-religious discourses. The paper presents three linguacultural situations and makes obvious their role in the concept realisation. To illustrate the situational influence, 17 texts were selected for the similarity of structures, intentions, themes and the presence of a desired concept. Each text under analysis is accompanied by a historical and cultural comment to the identified linguistic and iconic details, as well as the analysis of the structure, type of communication of non-homogeneous codes and linguistic features. The diachromic nature of the study of one cultural and thematic field contributes to a deeper understanding of the features of the linguocultureme, its identity. The article concludes by stating that all the three linguacultural situations affected the representation of the concept, but did not change the general principles for the construction of the creolised ironic texts.
The collapse of the Soviet Union at the end of the twentieth century ended the pre-existing bipolar Cold War system and resulted in a unipolar moment in which the United States enjoyed a position of almost unchallenged global and civilizational leadership [Krauthammer 1991; Waltz 1993; Wohlforth 1999]. However, despite the initial elation of some Western politicians and analysts [Fukuyama 1992; Brooks, Wohlforth 2008; Kagan 2008], who hoped to see the triumph of the Western idea universally, this situation was relatively short-lived. Global dialogue soon moved beyond this moment of unipolarity toward its more conventional form, in which states struggle for power and influence and search for areas of mutually beneficial co-operation. At the beginning of the third decade of the twenty-first century, we see a qualitatively different world. There have been profound political changes since the post-Cold War unipolarity. In this world, the idea of civilization has become a virtual currency of international relations and global dialogue. Many analysts [Coker 2019; Acharya 2020; Stuenkel 2016; Higgott 2019] discuss the rise of civilizations in world affairs as the new sociopolitical reality. Countries such as Russia, China, India, Turkey, and Brazil are often considered civilizational states – challengers to the West. Historically, philosophers have oscillated between the idea of multiple civilizations, with the West being one civilization of many (Spengler, Huntington, Danilevsky), and a single and universal Western civilization (Hayek, Kant). The former approach became a cardinal frame of reference of the global discourse during the past decade.
This paper is the results of evaluated of water parameters (COD, pH, electrical conductivity), the content of major ions (Ca2+, Mg2+, Na+, K+, NH4 +, HCO3–, Cl–, SO4 2–, NO3 –) and microelements (Co, Ni, Cu, Zn, Cd, Pb, Sr, Ba, Mn) for 12 springs in the Bogorodsky and Losino-Petrovsky districts of the Moscow region. The waters are slightly acidic-near-neutral (pH 5.5–7.5) with the mineralization from 0.07 to 0.5 g/l, the total hardness is 0.63–5.7 mg- eq/l, the composition of the water is variable. Spring waters are divided into four groups: Cl-SO4-HCO3-(Mg)-Ca; (SO4)-HCO3-Cl-Na-Ca; (Cl)-HCO3-Ca; and mixed composition. Based on the thermodynamic calculation using the Visual-MINTEQ, it was found that the predominant dissolved forms of Ba, Sr, Mn, Zn, Cd, Ni, Co in the waters in the waters of the surveyed springs are free ions. For Cu and Pb, the factors for the formation of migration forms are the predominant anions of water, as well as the presence of organic matter in water. COD values and nitrogen compaund in the waters of individual springs are indicate that the formation of the composition of spring waters is associated with the infiltration of atmospheric precipitation through the modern sediments subject to antropogenic press. The values of other sanitary-chemical indicators (mineralization, pH, total hardness, chlorides, sulfates, mag- nesium, sodium, manganese), the content of standardized microelements are lower than their maximum permissible concentrations in drinking water.
This paper presents an article by Rabbi Dr. S. Levi published in 1921 in Monatsschrift für Geschichte und Wissenschaft des Judentums about French Jewish army rabbis and Jewish praying books from World War One distributed among Jewish soldiers in French Army. Levi served himself as an Army Rabbi in German army. He used his own experience to highlight the most interesting and significant features of French approach toward Jewish military service in time of war. This article of Rabbi Levi serves as an example of continuation of the pre-war GermanJewish self-identification as both culturally German and religiously Jewish. However, it also presented an interesting depiction of the technical details about French Army praying book. In contrast to German Jewry, their French counterparts published praying book under the auspices of the Chief Rabbi of France and distributed in with the help of his office. Levi pointed out that these praying books reflect in their content the original war time religiosity, which was still important to reconstruct and to reflect about in the after war epoch. The Great Rabbi of France gave his sanctions for the publishing the Prayer for the War Time and Prayer for France, both prayers bore his name and originated in the years 1914-1915. Dr. Levi justly saw in the figure of the Great Rabbi a central authority for the Jews in the French uniform. The French praying book was designated not only for the French Jews of European origin who mostly had had Alsace and Lorraine roots, but also for the Sephardic Jews from the French colonies in North Africa (Morocco and Algiers). Because of this fact, this praying book was different in its content from both German Jewish praying books. It provided two versions of the Hebrew texts in accordance to Ashkenazi and Sephardic rites. Both versions, the Ashkenazi (and the German one as Dr. Levi called it) and the Sephardic were printed together. Dr. Levi thought that it was necessary to highlight the differences between these two Jewish rites. He found that there elements in general were of great importance whereas his Ashkenazi German readers would find it confusing to differentiate between ritual nuances with their Sephardic co-religionists, namely in the conducting the death-, burial- and mourning praying ceremonies. In accordance to the articles published in the Monatsschrift Jewish experiences during the First World War were positively evaluated by their German co-religionists.
This article is devoted consideration of some features to creation of "alternative" forms of a family and marriage, namely, to studying of such phenomenon as, co-habitation which conducts to loss of values of traditional forms of marriage, and also growth of process of illegitimate birth rate and other consequences. Now in a modern society "civil marriage" has got the certain legitimacy, with the given relations already to surprise nobody, and many justify its existence. In Russia "civil marriage" is a co-habitation of the people, doing not wish to connect itself the matrimonial both parental rights and the duties, therefore the traditional family gradually loses the appeal to a considerable part of the population. And the family based on alternative forms to marriage, namely, co-habitations, cannot is high-grade to carry out functions inherent in it. This modern phenomenon completely is not studied yet, and reserves weight of questions, and value for the most social institute of a family demands definition of its place, and. Article has the research character expressed in a teoretiko-methodological basis of research. As a material publications of domestic and foreign researchers in the periodicals acting, as a part of extensive mass media which form public opinion are used.
The authors discovered and investigated new types of stable heterometallic carboxylate complexes in which divalent transition metal atoms of the 4th period of the Periodic Table of Chemical Elements (V, Co, Ni, Cu, Zn) combine with atoms of lithium, magnesium, calcium or rare earth elements. These polynuclear heterometallic compounds retain their structure under conditions when the homometallic compounds of these transition metals decompose to mononuclear complexes. The different metals combination in one molecule allows us to use the obtained heterometallic compounds for producing disperse and film oxide materials, and bimetallic oxide catalysts. The stability of the complexes allows to immobilize them in various matrices and to assemble 3D polymer structures on their base. Since the metal ions under consideration (V, Co, Ni, Cu, Zn) are capable to form isostructural heterometallic compounds, it becomes possible to obtain compounds within a single structural type with a given combination of physical properties, determined by the nature of the metal ions.
The basic principle of creative education - a creative collaboration of students and teachers in the learning process. Dialogic interaction is key when training people with disabilities. Dialogic interaction - a system of formation and development of practical skills of communication and co-creation of trainees based on openness and spiritual enrichment. Interactive technology is self-forming communication skills among the youth of the creative personality.
The article covers the role of a charity foundation in the social support of the population which is carried out through the development and implementation of programmes and projects aimed at certain groups of population: elderly people, large families, children with disabilities. The author paid special attention to the project 'Growing Together - Platform for Family Co-Creation', which aims to provide assistance and support to families raising children with special needs. A charity foundation complements the measures of social support provided by the state.
We studied the eff ect of stevia leaf extract, saccharinate and cyclamate in various dosages on the glycogen content of blood leukocytes in mice, as a necessary substrate for the realization of phagocytosis. An increase of glycogen content was found in all experimental groups which obtained sweeteners at a dosage of 10 mg/g of body weight. The eff ect of sweeteners on the diff erential leukocyte counts was found only for mice treated with stevia leaf extract at a dosage of 10 mg/g of body weight. They demonstrated increase of neutrophil-to-lymphocyte ratio. New data expand our understanding of the metabolism of sugar substitutes in the organism and their eff ect on physiological systems, in particular the hematopoietic and immune systems.
The object of the work is to develop optimal composition of a gel with woundhealing ability based on Ag(I) complex with 2(4,6ditertbutyl2,3dihydroxyphenylsulphanyl)acetic acid to produce a novel effective remedy. It was found that propylene glycol (PG) favours the formation of more fine suspension of Ag(I) complex, and introduction of polyvinylpyrrolidone (PVP) hinders aggregation of the particles of the complex, thus providing optimal dispersity of the gel suspension. The gels based on methyl cellulose (MC) are characterized by an acceptable degree of release of Ag(I) complex. It is the gels containing PG and PVP that are characterized by the most complete release of the active substance, which is in agreement with the data on the optimal dispersity. It was found that PG and PVP being introduced into the gel composition increase the osmotic activity of the gel considerably. The optimal composition of the ointment base was determined, %: MC – 3.5; PVP – 5.0; 0.1 mol/L citric acid solution – 5.0; PG – 20.0; water for injections – up to 100.0. The gel obtained was shown to surpass «Dermazin» cream and «Levomecol» ointment in woundhealing ability, while the content of the active substance was significantly lower (0.5 %), and to promote wounds to be cleansed of microorganisms fast and completely too. No accumulation of silver in the liver was found when the gel was used medicinally.
Pure cultures of 19 strains of spore-forming bacteria were obtained from the equipment surfaces of the Russian segment of the International Space Station. The study of morphological, cultural and physiological-biochemical properties of these bacteria allowed us to attribute all strains to the genus Bacillus. As a result of using MALDI-TOF methods and genome-wide sequencing, it was found that out of 19 bacillus strains, six belong to the species B. paralicheniformis, four to B. pumilus, four to B. subtilis, two to B. cereus and one to B. amyloliquefaciens. In accordance with the requirements and norms of EUCAST 2023, the resistance of bacillus strains obtained from the Russian segment of the International Space Station to antibiotics such as imipenem, meropenem, ciprofloxacin, levofloxacin, norfloxacin, vancomycin, erythromycin, clindamycin and linezolid was studied. Resistance to erythromycin was found in 11 strains of bacilli and five strains showed resistance to clindamycin. Only one strain showed resistance to imipenem, levofloxacin and norfloxacin, respectively. Analysis of the complete genome of bacterial strains in which resistance to erythromycin and (or) clindamycin was found made it possible to establish that resistance to these antibiotics in B. paralicheniformis strains SE71, SE131, SE181, SE182, SE183 provides the ermD antibiotic resistance gene. In B. cereus SE43, resistance to erythromycin encodes the mphL gene.
The Kamenka River ows through the territory of the Kokuyskoye gas and oil eld located in the Perm Territory. Despite the absence of oil-producing facilities in the immediate vicinity of the river, oil hydrocarbons were found in the waters and bottom sediments at a concentration of 2445-25800 mg/kg. The composition of microbial communities of bottom sediments of the Kamenka River, located at the source and along the river, was studied. Using the methods of high-performance sequencing and bioinformatic data processing, it was established that the main share of microbial communities is represented by bacteria of the phylum Proteobacteria (16.7-30.3%), as well as the phyla Actinobacteriota, Bacteroidota, Bdellovibrionota, Campilobacterota, Chloro exi, Cyanobacteria, Deferribacterota, Desulfobacterota, Firmicutes, Gemmatimonadota, Methylomirabilota, Myxococcota, Nitrospirota, Patescibacteria, Planctomycetota, Spirochaetota, Synergistota, Thermotofota and Verrucomicrobiota. The values of the Shannon index for the studied communities are directly correlated with the concentration of petroleum hydrocarbons in bottom sediments. The phylum Proteobacteria in communities is represented by the classes Alphaproteobacteria and Gammaproteobacteria, among which representatives of the families Rhodobacteriaceae and Comamonadaceae dominate. When identifying to the genus, it was found that in the Comamonadaceae family, the main share is made up of bacteria of the genus Hydrogenophaga. It should be noted that bacteria of the genus Pseudomonas (class Gammaproteobacteria) were found only in the microbiocenosis of bottom sediments, characterized by the highest concentration of petroleum hydrocarbons.
Semantic maintenance of the concept "globalization" is examined, its wide and narrow interpretations. It becomes firmly established that global integration is the quantitative state of globalization, indicative on the scale of what be going on in society changes, and universalization is the description of the high-quality state of globalization. Processes of modernisation, internationalization, transnatonalization and liberalization are methods, relations, structures and principles which accompany the process of rapprochement of societies in global unit. Modern globalization on the stage of technogenesis presents not simply socio-economic and socio-biospheric process, and more vast is a technogenic socio-biospheric process of co-operation of technogenic society, its technosphere and transformed biosphere.
The note is dedicated to the 100th anniversary of the birth of the outstanding Russian scientist, the founder of literary studies polonistics school, Professor of the Department of Slavic Philology (Faculty of Philology, Lomonosov Moscow State University), Elena Zakharovna Tsybenko.
