The goal of the work is to demonstrate that a typical new brand market introduction strategy can be successfully applied to the election campaign of a new political power (party). The objectives of the work are as follows: analyze the brand concept; examine consumer commodities brand development process and elements; analyze new brand consumer commodities' promotion complex strategies: public relation, advertisement, personal sales and sales incentive means; analyze brand development process and elements of new political powers – liberal democratic and labour parties; examine market introduction promotion strategies of newly developed liberal democratic and labour parties: public relation, advertisement, personal sales and sales incentive means. Applying scientific literature analysis, comparative analysis and document analysis it can be stated that in the modern-day consumer culture political powers become like commodities subjected to selling and therefore newly developed political parties, seeking to ensure successful election results have to respect and act in accordance with political marketing requirements. A successful political party of today is a party "ready for consumption" having an effective promotion strategy the main target of which is to prepare the "commodity" for consumption: successfully introduce the political party into the market taking into account growing consumer society-like habits of the electors. Upon introduction into the market new political parties the form of the introduction takes the first place, therefore the brands of the political parties are developed on the basis of brand development elements of consumer commodities' brands; as well as newly created political; powers are introduced to the electros by applying promotion complex elements: public relation, advertisement, personal sales and sales incentive means.
The goal of the work is to demonstrate that a typical new brand market introduction strategy can be successfully applied to the election campaign of a new political power (party). The objectives of the work are as follows: analyze the brand concept; examine consumer commodities brand development process and elements; analyze new brand consumer commodities' promotion complex strategies: public relation, advertisement, personal sales and sales incentive means; analyze brand development process and elements of new political powers – liberal democratic and labour parties; examine market introduction promotion strategies of newly developed liberal democratic and labour parties: public relation, advertisement, personal sales and sales incentive means. Applying scientific literature analysis, comparative analysis and document analysis it can be stated that in the modern-day consumer culture political powers become like commodities subjected to selling and therefore newly developed political parties, seeking to ensure successful election results have to respect and act in accordance with political marketing requirements. A successful political party of today is a party "ready for consumption" having an effective promotion strategy the main target of which is to prepare the "commodity" for consumption: successfully introduce the political party into the market taking into account growing consumer society-like habits of the electors. Upon introduction into the market new political parties the form of the introduction takes the first place, therefore the brands of the political parties are developed on the basis of brand development elements of consumer commodities' brands; as well as newly created political; powers are introduced to the electros by applying promotion complex elements: public relation, advertisement, personal sales and sales incentive means.
In Ann Patchett's The Magician's Assistant, shopping places function as sites that can help reveal how meaning can be produced from social experience. The juxtaposition of shopping places, in this regard, embodies tensions and contrasts developed in the novel and, thus, serve as an illustration of cultural production of meaning. Furthermore, the recurrent references to these actual and re-imagined places that are often treated in oppositional terms point to the role of social experience in the perception of oneself as a consumer, by implication in the production of meaning related to commodities and consumption. Central in the paper is an analysis of significations of the commercial and the magic implicit in the description of an exquisite carpet boutique and Wal-Mart through the lenses of John Fiske's concepts "semiotic democracy," "semiotic power," and "semiotic resistance." A related focus is an investigation of the meanings encoded in the description of Wal-Mart, a chain discount department store, within the premises of theoretical perspectives on the consumer/consumption relationship within the context of consumerist ideology encoded in shopping malls, shopping centres, and department stores. The meanings that the female protagonist gives to these places and commodities within these places reflect on her perception of her self-identity including sexual identity.[.]
In Ann Patchett's The Magician's Assistant, shopping places function as sites that can help reveal how meaning can be produced from social experience. The juxtaposition of shopping places, in this regard, embodies tensions and contrasts developed in the novel and, thus, serve as an illustration of cultural production of meaning. Furthermore, the recurrent references to these actual and re-imagined places that are often treated in oppositional terms point to the role of social experience in the perception of oneself as a consumer, by implication in the production of meaning related to commodities and consumption. Central in the paper is an analysis of significations of the commercial and the magic implicit in the description of an exquisite carpet boutique and Wal-Mart through the lenses of John Fiske's concepts "semiotic democracy," "semiotic power," and "semiotic resistance." A related focus is an investigation of the meanings encoded in the description of Wal-Mart, a chain discount department store, within the premises of theoretical perspectives on the consumer/consumption relationship within the context of consumerist ideology encoded in shopping malls, shopping centres, and department stores. The meanings that the female protagonist gives to these places and commodities within these places reflect on her perception of her self-identity including sexual identity.[.]
In Ann Patchett's The Magician's Assistant, shopping places function as sites that can help reveal how meaning can be produced from social experience. The juxtaposition of shopping places, in this regard, embodies tensions and contrasts developed in the novel and, thus, serve as an illustration of cultural production of meaning. Furthermore, the recurrent references to these actual and re-imagined places that are often treated in oppositional terms point to the role of social experience in the perception of oneself as a consumer, by implication in the production of meaning related to commodities and consumption. Central in the paper is an analysis of significations of the commercial and the magic implicit in the description of an exquisite carpet boutique and Wal-Mart through the lenses of John Fiske's concepts "semiotic democracy," "semiotic power," and "semiotic resistance." A related focus is an investigation of the meanings encoded in the description of Wal-Mart, a chain discount department store, within the premises of theoretical perspectives on the consumer/consumption relationship within the context of consumerist ideology encoded in shopping malls, shopping centres, and department stores. The meanings that the female protagonist gives to these places and commodities within these places reflect on her perception of her self-identity including sexual identity.[.]
The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]
The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]
By comparing with last centuries, the twentieth century has produced extremes. Its earliest part was a benign continuation of the peace of the nineteenth century. But this calm before the storm was followed by the World War I, communism, hyperinflation, fascism, depression, the World War II, and the Soviet occupation of Eastern Europe. There followed a period of comparative stability, punctuated by the balance of terror of the Cold War, the Nato Alliance, and decolonialism. Toward the end of the century the Cold War ended, the Soviet Empire was dismantled, democracy emerged in Eastern Europe, the Americana flourished and the euro came. The twentieth century began with a highly efficient international monetary system that was destroyed in World War I, and its bungled recreation in the inter-war period brought on the great depression, Hitler and the World War II. The new arrangements that succeeded it depended more on the dollar policies of the Federal Reserve System than on the discipline of gold itself. In the new arrangements, which were ratified at Bretton Woods in 1944, countries were required to establish parities fixed in gold and maintain fixed exchange rates to one another. With the breakdown of the Bretton Woods system, money supplies became more elastic, accommodating not only inflationary wage developments but also the monopolistic pricing of internationally traded commodities. Foreign Exchange trading describes trading in the many currencies of the world. It is the largest and the least regulated market providing the greatest liquidity to investors. Currencies are traded electronically by dealers in trading rooms of banks and financial institutions in the major global financial centers. These centers are: London, New York , Hong Kong, Singapore, Tokyo, Sydney. Technical analysis relies on the principle that "history always repeats itself". Common indicators that dealers use in their forecasting include the Moving Average (MA), the Moving Average Convergence/Divergence (MACD), the Relative Strength Index (RSI) and the Momentum Index. Not all strategies of technical analysis for trading currencies live long. The aim of this work is to find one. Analyzing strategy is using simple technical analysis. It's not confusing for the beginners and good tool for the pro too.
By comparing with last centuries, the twentieth century has produced extremes. Its earliest part was a benign continuation of the peace of the nineteenth century. But this calm before the storm was followed by the World War I, communism, hyperinflation, fascism, depression, the World War II, and the Soviet occupation of Eastern Europe. There followed a period of comparative stability, punctuated by the balance of terror of the Cold War, the Nato Alliance, and decolonialism. Toward the end of the century the Cold War ended, the Soviet Empire was dismantled, democracy emerged in Eastern Europe, the Americana flourished and the euro came. The twentieth century began with a highly efficient international monetary system that was destroyed in World War I, and its bungled recreation in the inter-war period brought on the great depression, Hitler and the World War II. The new arrangements that succeeded it depended more on the dollar policies of the Federal Reserve System than on the discipline of gold itself. In the new arrangements, which were ratified at Bretton Woods in 1944, countries were required to establish parities fixed in gold and maintain fixed exchange rates to one another. With the breakdown of the Bretton Woods system, money supplies became more elastic, accommodating not only inflationary wage developments but also the monopolistic pricing of internationally traded commodities. Foreign Exchange trading describes trading in the many currencies of the world. It is the largest and the least regulated market providing the greatest liquidity to investors. Currencies are traded electronically by dealers in trading rooms of banks and financial institutions in the major global financial centers. These centers are: London, New York , Hong Kong, Singapore, Tokyo, Sydney. Technical analysis relies on the principle that "history always repeats itself". Common indicators that dealers use in their forecasting include the Moving Average (MA), the Moving Average Convergence/Divergence (MACD), the Relative Strength Index (RSI) and the Momentum Index. Not all strategies of technical analysis for trading currencies live long. The aim of this work is to find one. Analyzing strategy is using simple technical analysis. It's not confusing for the beginners and good tool for the pro too.
The demand for glassware in the northern part of Europe saw a marked growth only in the 16th century although the history of glassmaking goes back several millennia. The population of the Baltic region, including the city of Klaipėda (Memel in German), did not remain on the margins of the glass culture developments in the modern period. Glassware featuring plastic shapes, delicate silhouettes and transparent materials spread widely across the entire region and became an integral attribute of a daily life, sociocultural patterns, etiquette and even military art in a relatively short time. A great deal of archaeological investigations in different fields has been accomplished in Klaipėda, whilst daily life of Klaipėda in the modern period has attracted the least attention on the part of researchers thus far. We possess little knowledge on the old Klaipėda gastronomy and table culture, health practices, sociocultural life of urban population and cultural ties of the local population with other cities, countries and regions. The situation of Klaipėda as a port city accounts for a circulation of a greater variety of commodities in the city itself and also for a diversity in the patterns of use of such commodities, therefore perspectives of the city case analyses through the prism of the studies of glass artefacts provide a deeper glance into the problem, i.e. in addition to general knowledge on Klaipėda glass artefacts, an issue of the use of glassware in different walks of life of the city population in the modern period is dealt with representing an integral part of the expectations postulated in the contemporary science of archaeology. What kind of impact on sociocultural life of Klaipėda population in the modern period was made by other countries and regions: in what ways material-social and spiritual-cultural life of the urbanites was influenced, how and by what means diverse urban population groups created their identity and their sense of distinctiveness, – these are the questions that this work attempts to provide answers for, at least in part. A single case study, as a reference point, can bring a significant contribution to the analysis of sociocultural history of other cities and towns of the same period in the territory of present - day Lithuania or former Prussia. It is easy to notice that the amount of archaeological data is increasing annually, and research of protected artefacts is expanding, nonetheless, imbalances in the development of the chains of data collection, its systematisation and interpretation remain an acute issue in the archaeological research both in Klaipėda and in Lithuania as a whole. In keeping with a concept that a consistent research of discreet groups of artefacts is a key element in the studies of urban life of earlier periods, a special focus is given to the heretofore understudied glassware items of Klaipėda, of which little information is available today. This fact has provided an incentive to effectively address the accumulated problems on both methodological and theoretical levels. Glassware, unlike pottery ware, has been used in the Lithuanian archaeological practice to a lesser degree for the purpose of characterisation of archaeological layers and structures, and for the interpretation and evaluation of changes in urban development, historical facts and processes. Thus far, glassware finds in Lithuania have not been systemised, classified or dated in chronological order, neither harmonisation of glass terminology and data documentation system has been attained, hence the question regarding museum assets is actualised, with a special focus on why and what glass artefacts should be preserved and which ones should be regarded not as significant in terms of scientific research. The glassware research provides an opportunity to compare manufacturing technological advancements, the glass culture transformations, and the expansion of import geography in Klaipėda over a period exceeding 300 years. Furthermore, it is not for nothing that circulation of the glassware in the modern period is linked to the consumption of alcoholic beverages, involving the research of consumption patterns through the medium of glassware, which opens up prospects for tackling social issues brought about by alcohol consumption, the causes and possible solutions thereof the modern world is still seeking for. As a matter of fact, this research may present a value for a general public that holds an opinion that a form of individual expression, involving things or certain products, is a feature of a modern consumer only. It must be noted that glass artefacts and perspectives of their analysis have not been properly considered neither by archaeologists of Lithuania nor archaeologists of other south-eastern Baltic region countries, which has prevented an objective assessment of general trends in the development of glass culture across the entire Baltic region. The object of this research is the development of manufacturing, or craft production, techniques, otherwise known as manual glassblowing, of glassware and culture of its use in Klaipėda in the modern period.
The demand for glassware in the northern part of Europe saw a marked growth only in the 16th century although the history of glassmaking goes back several millennia. The population of the Baltic region, including the city of Klaipėda (Memel in German), did not remain on the margins of the glass culture developments in the modern period. Glassware featuring plastic shapes, delicate silhouettes and transparent materials spread widely across the entire region and became an integral attribute of a daily life, sociocultural patterns, etiquette and even military art in a relatively short time. A great deal of archaeological investigations in different fields has been accomplished in Klaipėda, whilst daily life of Klaipėda in the modern period has attracted the least attention on the part of researchers thus far. We possess little knowledge on the old Klaipėda gastronomy and table culture, health practices, sociocultural life of urban population and cultural ties of the local population with other cities, countries and regions. The situation of Klaipėda as a port city accounts for a circulation of a greater variety of commodities in the city itself and also for a diversity in the patterns of use of such commodities, therefore perspectives of the city case analyses through the prism of the studies of glass artefacts provide a deeper glance into the problem, i.e. in addition to general knowledge on Klaipėda glass artefacts, an issue of the use of glassware in different walks of life of the city population in the modern period is dealt with representing an integral part of the expectations postulated in the contemporary science of archaeology. What kind of impact on sociocultural life of Klaipėda population in the modern period was made by other countries and regions: in what ways material-social and spiritual-cultural life of the urbanites was influenced, how and by what means diverse urban population groups created their identity and their sense of distinctiveness, – these are the questions that this work attempts to provide answers for, at least in part. A single case study, as a reference point, can bring a significant contribution to the analysis of sociocultural history of other cities and towns of the same period in the territory of present - day Lithuania or former Prussia. It is easy to notice that the amount of archaeological data is increasing annually, and research of protected artefacts is expanding, nonetheless, imbalances in the development of the chains of data collection, its systematisation and interpretation remain an acute issue in the archaeological research both in Klaipėda and in Lithuania as a whole. In keeping with a concept that a consistent research of discreet groups of artefacts is a key element in the studies of urban life of earlier periods, a special focus is given to the heretofore understudied glassware items of Klaipėda, of which little information is available today. This fact has provided an incentive to effectively address the accumulated problems on both methodological and theoretical levels. Glassware, unlike pottery ware, has been used in the Lithuanian archaeological practice to a lesser degree for the purpose of characterisation of archaeological layers and structures, and for the interpretation and evaluation of changes in urban development, historical facts and processes. Thus far, glassware finds in Lithuania have not been systemised, classified or dated in chronological order, neither harmonisation of glass terminology and data documentation system has been attained, hence the question regarding museum assets is actualised, with a special focus on why and what glass artefacts should be preserved and which ones should be regarded not as significant in terms of scientific research. The glassware research provides an opportunity to compare manufacturing technological advancements, the glass culture transformations, and the expansion of import geography in Klaipėda over a period exceeding 300 years. Furthermore, it is not for nothing that circulation of the glassware in the modern period is linked to the consumption of alcoholic beverages, involving the research of consumption patterns through the medium of glassware, which opens up prospects for tackling social issues brought about by alcohol consumption, the causes and possible solutions thereof the modern world is still seeking for. As a matter of fact, this research may present a value for a general public that holds an opinion that a form of individual expression, involving things or certain products, is a feature of a modern consumer only. It must be noted that glass artefacts and perspectives of their analysis have not been properly considered neither by archaeologists of Lithuania nor archaeologists of other south-eastern Baltic region countries, which has prevented an objective assessment of general trends in the development of glass culture across the entire Baltic region. The object of this research is the development of manufacturing, or craft production, techniques, otherwise known as manual glassblowing, of glassware and culture of its use in Klaipėda in the modern period.
The demand for glassware in the northern part of Europe saw a marked growth only in the 16th century although the history of glassmaking goes back several millennia. The population of the Baltic region, including the city of Klaipėda (Memel in German), did not remain on the margins of the glass culture developments in the modern period. Glassware featuring plastic shapes, delicate silhouettes and transparent materials spread widely across the entire region and became an integral attribute of a daily life, sociocultural patterns, etiquette and even military art in a relatively short time. A great deal of archaeological investigations in different fields has been accomplished in Klaipėda, whilst daily life of Klaipėda in the modern period has attracted the least attention on the part of researchers thus far. We possess little knowledge on the old Klaipėda gastronomy and table culture, health practices, sociocultural life of urban population and cultural ties of the local population with other cities, countries and regions. The situation of Klaipėda as a port city accounts for a circulation of a greater variety of commodities in the city itself and also for a diversity in the patterns of use of such commodities, therefore perspectives of the city case analyses through the prism of the studies of glass artefacts provide a deeper glance into the problem, i.e. in addition to general knowledge on Klaipėda glass artefacts, an issue of the use of glassware in different walks of life of the city population in the modern period is dealt with representing an integral part of the expectations postulated in the contemporary science of archaeology. What kind of impact on sociocultural life of Klaipėda population in the modern period was made by other countries and regions: in what ways material-social and spiritual-cultural life of the urbanites was influenced, how and by what means diverse urban population groups created their identity and their sense of distinctiveness, – these are the questions that this work attempts to provide answers for, at least in part. A single case study, as a reference point, can bring a significant contribution to the analysis of sociocultural history of other cities and towns of the same period in the territory of present - day Lithuania or former Prussia. It is easy to notice that the amount of archaeological data is increasing annually, and research of protected artefacts is expanding, nonetheless, imbalances in the development of the chains of data collection, its systematisation and interpretation remain an acute issue in the archaeological research both in Klaipėda and in Lithuania as a whole. In keeping with a concept that a consistent research of discreet groups of artefacts is a key element in the studies of urban life of earlier periods, a special focus is given to the heretofore understudied glassware items of Klaipėda, of which little information is available today. This fact has provided an incentive to effectively address the accumulated problems on both methodological and theoretical levels. Glassware, unlike pottery ware, has been used in the Lithuanian archaeological practice to a lesser degree for the purpose of characterisation of archaeological layers and structures, and for the interpretation and evaluation of changes in urban development, historical facts and processes. Thus far, glassware finds in Lithuania have not been systemised, classified or dated in chronological order, neither harmonisation of glass terminology and data documentation system has been attained, hence the question regarding museum assets is actualised, with a special focus on why and what glass artefacts should be preserved and which ones should be regarded not as significant in terms of scientific research. The glassware research provides an opportunity to compare manufacturing technological advancements, the glass culture transformations, and the expansion of import geography in Klaipėda over a period exceeding 300 years. Furthermore, it is not for nothing that circulation of the glassware in the modern period is linked to the consumption of alcoholic beverages, involving the research of consumption patterns through the medium of glassware, which opens up prospects for tackling social issues brought about by alcohol consumption, the causes and possible solutions thereof the modern world is still seeking for. As a matter of fact, this research may present a value for a general public that holds an opinion that a form of individual expression, involving things or certain products, is a feature of a modern consumer only. It must be noted that glass artefacts and perspectives of their analysis have not been properly considered neither by archaeologists of Lithuania nor archaeologists of other south-eastern Baltic region countries, which has prevented an objective assessment of general trends in the development of glass culture across the entire Baltic region. The object of this research is the development of manufacturing, or craft production, techniques, otherwise known as manual glassblowing, of glassware and culture of its use in Klaipėda in the modern period.
The demand for glassware in the northern part of Europe saw a marked growth only in the 16th century although the history of glassmaking goes back several millennia. The population of the Baltic region, including the city of Klaipėda (Memel in German), did not remain on the margins of the glass culture developments in the modern period. Glassware featuring plastic shapes, delicate silhouettes and transparent materials spread widely across the entire region and became an integral attribute of a daily life, sociocultural patterns, etiquette and even military art in a relatively short time. A great deal of archaeological investigations in different fields has been accomplished in Klaipėda, whilst daily life of Klaipėda in the modern period has attracted the least attention on the part of researchers thus far. We possess little knowledge on the old Klaipėda gastronomy and table culture, health practices, sociocultural life of urban population and cultural ties of the local population with other cities, countries and regions. The situation of Klaipėda as a port city accounts for a circulation of a greater variety of commodities in the city itself and also for a diversity in the patterns of use of such commodities, therefore perspectives of the city case analyses through the prism of the studies of glass artefacts provide a deeper glance into the problem, i.e. in addition to general knowledge on Klaipėda glass artefacts, an issue of the use of glassware in different walks of life of the city population in the modern period is dealt with representing an integral part of the expectations postulated in the contemporary science of archaeology. What kind of impact on sociocultural life of Klaipėda population in the modern period was made by other countries and regions: in what ways material-social and spiritual-cultural life of the urbanites was influenced, how and by what means diverse urban population groups created their identity and their sense of distinctiveness, – these are the questions that this work attempts to provide answers for, at least in part. A single case study, as a reference point, can bring a significant contribution to the analysis of sociocultural history of other cities and towns of the same period in the territory of present - day Lithuania or former Prussia. It is easy to notice that the amount of archaeological data is increasing annually, and research of protected artefacts is expanding, nonetheless, imbalances in the development of the chains of data collection, its systematisation and interpretation remain an acute issue in the archaeological research both in Klaipėda and in Lithuania as a whole. In keeping with a concept that a consistent research of discreet groups of artefacts is a key element in the studies of urban life of earlier periods, a special focus is given to the heretofore understudied glassware items of Klaipėda, of which little information is available today. This fact has provided an incentive to effectively address the accumulated problems on both methodological and theoretical levels. Glassware, unlike pottery ware, has been used in the Lithuanian archaeological practice to a lesser degree for the purpose of characterisation of archaeological layers and structures, and for the interpretation and evaluation of changes in urban development, historical facts and processes. Thus far, glassware finds in Lithuania have not been systemised, classified or dated in chronological order, neither harmonisation of glass terminology and data documentation system has been attained, hence the question regarding museum assets is actualised, with a special focus on why and what glass artefacts should be preserved and which ones should be regarded not as significant in terms of scientific research. The glassware research provides an opportunity to compare manufacturing technological advancements, the glass culture transformations, and the expansion of import geography in Klaipėda over a period exceeding 300 years. Furthermore, it is not for nothing that circulation of the glassware in the modern period is linked to the consumption of alcoholic beverages, involving the research of consumption patterns through the medium of glassware, which opens up prospects for tackling social issues brought about by alcohol consumption, the causes and possible solutions thereof the modern world is still seeking for. As a matter of fact, this research may present a value for a general public that holds an opinion that a form of individual expression, involving things or certain products, is a feature of a modern consumer only. It must be noted that glass artefacts and perspectives of their analysis have not been properly considered neither by archaeologists of Lithuania nor archaeologists of other south-eastern Baltic region countries, which has prevented an objective assessment of general trends in the development of glass culture across the entire Baltic region. The object of this research is the development of manufacturing, or craft production, techniques, otherwise known as manual glassblowing, of glassware and culture of its use in Klaipėda in the modern period.
The scholastic problem is reliability of Lithuanian insurance market. Lithuanian insurance market is sensitive to changes in the external environment; therefore this threatens the financial stability of the insurance market. Lithuanian insurance market is in stagnation period, this is confirmed by lower indexes of insurance development. In order to evaluate the position of the country's life and nonlife insurance market more accurately, it was expedient to evaluate the quantitative influence of the main economics and social factors. Therefore, calculations presented in the paper have been done on the basis of available statistical data – indirect indexes. The subject of the research is indexes of Lithuanian insurance market. The aim of the research is to analyse the processes of Lithuanian insurance market. Conclusions and results of the work are: the analysis of external environment helps estimate the main forces that insurance market cannot control but that have influence on financial indexes. The results showed that the main factors that have influence on growth of life insurance are inflation level and disturbance in international financial markets, and the main factors that have influence on growth of non-life insurance are decreasing demand of new cars, high number of damages, changing situation in the building market and elemental forces. The stagnation in Lithuanian insurance market is due to economic and social conditions that are disclosed by statistics indexes. The global economy experienced a slowdown and rising inflation, which was mainly caused by the rapid rise in food and energy prices. Course of events was related to international financial market crisis. The dramatic crisis in the international financial markets and its global repercussions are major challenges to the liberal economic system, demanding a rapid reaction from government and far-reaching efforts. Fluctuations in stock quotations have a direct impact on the profitability of insurance undertakings as well as the pension funds managed by life insurance undertakings that invest at least part of their funds in shares. The main economic factor is increasing unemployment that was influenced by the economic decline and by the rapid decrease in the number of job vacancies. Economic issues pointed up limited availability of wage restraint; therefore rising prices and falling purchasing power force residents to procure only indispensable commodities and services. The working capital turnover as well as slackened off settlements between business subjects impeded business conditions. Therefore these factors show that unfavourable situation in financial markets had a direct impact on the slowdown in the rate of growth of unit-linked life and nonlife insurance.
The scholastic problem is reliability of Lithuanian insurance market. Lithuanian insurance market is sensitive to changes in the external environment; therefore this threatens the financial stability of the insurance market. Lithuanian insurance market is in stagnation period, this is confirmed by lower indexes of insurance development. In order to evaluate the position of the country's life and nonlife insurance market more accurately, it was expedient to evaluate the quantitative influence of the main economics and social factors. Therefore, calculations presented in the paper have been done on the basis of available statistical data – indirect indexes. The subject of the research is indexes of Lithuanian insurance market. The aim of the research is to analyse the processes of Lithuanian insurance market. Conclusions and results of the work are: the analysis of external environment helps estimate the main forces that insurance market cannot control but that have influence on financial indexes. The results showed that the main factors that have influence on growth of life insurance are inflation level and disturbance in international financial markets, and the main factors that have influence on growth of non-life insurance are decreasing demand of new cars, high number of damages, changing situation in the building market and elemental forces. The stagnation in Lithuanian insurance market is due to economic and social conditions that are disclosed by statistics indexes. The global economy experienced a slowdown and rising inflation, which was mainly caused by the rapid rise in food and energy prices. Course of events was related to international financial market crisis. The dramatic crisis in the international financial markets and its global repercussions are major challenges to the liberal economic system, demanding a rapid reaction from government and far-reaching efforts. Fluctuations in stock quotations have a direct impact on the profitability of insurance undertakings as well as the pension funds managed by life insurance undertakings that invest at least part of their funds in shares. The main economic factor is increasing unemployment that was influenced by the economic decline and by the rapid decrease in the number of job vacancies. Economic issues pointed up limited availability of wage restraint; therefore rising prices and falling purchasing power force residents to procure only indispensable commodities and services. The working capital turnover as well as slackened off settlements between business subjects impeded business conditions. Therefore these factors show that unfavourable situation in financial markets had a direct impact on the slowdown in the rate of growth of unit-linked life and nonlife insurance.
