Suchergebnisse

List of figures -- Preface -- Acknowledgements -- Notes on transliteration and bibliography -- Introduction : rethinking "the West" -- King Mu (Mu Tianzi) and the journey to the West -- "illusionary" and "realistic" geographies -- Easternizing the West, Westernizing the East -- Chaos and the West -- "Western Territories" (Xiyu), India, and "South Sea" (Nanhai) -- Beyond the seas : other kingdoms and other materials -- Islands, intermediaries, and "Europeanization" -- Conclusion : towards other perspectives of the other -- Postscript -- Notes -- Glossary -- Bibliography -- Index.

Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China's event industry as well as the changing role of China in the global event market. Prof. H. Schwägermann, Prof. Dr. P. Mayer (Osnabrück Univ. of Appl. Sciences); Dr. Ding Yi (Shanghai Univ. of Int. Busin. and Econ.)