Suchergebnisse

The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.

PECULIARITIES OF STRATEGIC COMMUNICATION IN THE CONTEXT OF INFORMATION SPACE FROM THE REPUBLIC OF MOLDOVA In the Republic of Moldova, the notion of strategic communication, in the security field, has become more and more frequently attested in studies and scientific approaches, related to the systemic functioning of our country. However, now, we find that the Republic of Moldova does not have neither political, nor sociolinguistic or media full favorable conditions; thus, the good conditioning of a strategic communication does not exist yet. The all-encompassing normative framework, regarding the coordination of institutional communication, has no chance of success in such cases, because the strategic communication represents a situation conditioned by the political, informational, social, economic, cultural environment, etc. The political and sociolinguistic situation brings a lot of difficulties for institutional communication. The exercise of strategic communication functions, at national level, can be considered fruitful only through ensuring favorable conditions for state institutions, in order to support a strategic communication, which should concentrate the efforts to consolidate and orient the conditions on national interests and national policies. Keywords: strategic communication, institutional communication, national security, systemic functioning, national policy.