Suchergebnisse

This paper reviews the current understanding of virtual communication and specific
representations themselves in virtual space. Motives for choosing one or another avatar,
depending on the situation of communication. The results of an empirical study itself the presentation describes the features in the virtual space of the modern youth.

The article is devoted to the study of communication processes in the public administration system. The feasibility of the study is confirmed by the fact that the global transformation of an industrial society into an information and communicative society that occurs in the modern world is accompanied not only by the rapid quantitative and qualitative transformation of the information sphere and the emergence and development of a completely new type of communicative structures and processes in all spheres of society, but and a profound rethinking of the communicative nature of social reality, modern changes in the social-communicative sphere, the place and role of communication in the development of society. As the content and structure of society, social organizations and institutions become more complex, the number of information increases (scientific, artistic, political, household, etc.). This inevitably leads to an increase in the importance of social communication in management processes, which are accompanied by a fundamental transformation not only of the technology but also of the social, sociocultural basis of the post-industrial, information society. Communication has acquired signs of the most important function of any system, including in the sphere of government, which is directly a product of human interaction, based on the achievement of mutual understanding and agreement, primarily due to communicative interactions. Communication processes are considered in the article as a key integrated system of state management of social processes in the country, the main translator of information between citizens and state institutions. According to the results of the work, the author emphasized that competent communication is one of the necessary conditions for successful government management, the effectiveness of which is comparable to the possession of advanced means of production.

Approaches to the definition of the concept of "communication", its essence and approaches of both foreign and domestic scientists are considered and analyzed. The role of communication in society and public policy in particular, its importance in public administration, their relationship is studied. Considerable attention is paid to the role of communication in public policy, as it shapes the publicity of any policy, makes it transparent, open and puts socially significant issues on the agenda for further discussion by the whole society with the participation of public authorities and local governments and public organizations and activists, trade unions, business, political movements and parties, etc. According to the author, public policy is inseparable from communication and communication mechanisms, which, in fact, make public policy public, it is important to consider communication and its role in public policy. In the process of communication in the field of public administration, a special place is occupied by the exchange of information between leaders and those they govern (or between the political system and the environment, the top and citizens). Its goal is to obtain the consent of the latter and decision-making, legitimation and public support, which is needed by all political systems, even totalitarian ones. There are different positions of the rulers and rulers in the political sphere, but common is the presence of communicative processes, because without them the existence of communication is impossible, especially in modern conditions and in countries where democracy, publicity and civil society. At the same time, further research is needed on the communicative component of public policy, in particular – from the standpoint of citizens and the media, civil society institutions. The development of communication issues in the plane of "power – society" is conditioned by the need to develop communicative processes in modern Ukraine on the basis of world experience and the peculiarities of the ...

The article is devoted to the study of discursive practices of denial in intercultural communication as a kind of discursive social practice. The multidimensional nature of intercultural communication determines the complexity of the problems of studying intercultural communication from the point of view of culture studies, linguistics, sociology, philosophy, ethnology, pragmatics, the theory of mass communication, political science and public administration. The study of the pragmatic aspect of intercultural communication is relevant from the point of view of the integrated approach that helps to reveal the picture of the world of the people, its way of life, and the socio-cultural conditionality of the language allows us to establish the facts of the culture of the people, which contributes to better mutual understanding in the intercultural dialogue. The article noted that there is a significant difference between sociocultural space and time and multicultural space. From our point of view, the current situation of the development of new strategies of cultural communities that are active in activism is not deprived of the national and cultural potential of the society, a lot of mental and spiritual growth, and there is no new pattern of new growth.

The article shows tendencies of development of the Internet during the last decades in a whole world generally and particularly in Russia. Against the background of the rapid development of the Internet social media as one of the main channel of modern communication also grow their popularity. Therefore, in this article, Internet users are considered by the author as participants of political communication in the described media space. While the role of visual information is increasing, political humour becoming one of the main ways of political communication at this stage of development of media communications, and political humour itself acquires specific forms and ways of expression.

The article presents the results of a media-analytical study of information flows in Ukraine and in the "new" subjects of the Russian Federation – Crimea and Sevastopol. The relevance of the study of post-conflict societies is dictated by the fact that in the digital era, an effective military solution must be supported by participation in the formation of the information agenda and management of information flows. The cases of color revolutions allow to speak of communication as a factor in the formation of unconventional social attitudes. The results of the study carried out by the authors show that in the condition of the crisis in society, communication networks are formed often due to the external influence. Information flows of a post-conflict society are formed not only from real events of everyday life and the existing socio-political situation, but also focusing on a number of topics and discourses that must be present in the media field without fail. They act as information triggers, system trigger tools that form a different streaming of flows, which were differentiated by the authors as single – and multi-wave. The analysis of the identified flows, that represent communicative network structures, testifies to the different genesis of their emergence and functioning, but the determining factor in this process is the geopolitical request for the formation of media tracks. The authors come to conclusion that the information flows of post-conflict societies are communicative-political structures of a dual nature: they initially carry the ideas of an open and democratic society, but then form conflict situations in the civil and media fields.

Статья посвящена исследованию концепта «менеджмент» в разных лингвокультурных средах, сопоставительному анализу содержания понятия «менеджмент» в межкультурной коммуникации. Описываются концепт «менеджмент» в русской лингвокультуре с его особенностями в смысловом наполнении и передача этих смыслов средствами языка. Актуальность работы связана с объектом исследования, концепт «менеджмент» носит интернациональный характер, отражен в разных национальных языковых сознаниях, где приобретает те или иные национально-специфичные черты, обусловленные как собственно языковыми, так и экстралингвистическими факторами. Этот концепт является относительно новым для русской лингвокультуры, его межкультурное сопоставление представляет интерес для исследований в области межкультурной коммуникации, теории и практики перевода, лингвокультурологии, этнопсихолингвистики. Условие функционирования концепта - современная лингвокультурная ситуация - подчеркивает значимость настоящего исследования. Материал исследования (тематические и семантические словари русского языка, Национальный корпус русского языка, Британский национальный корпус и Национальный корпус современного американского языка) рассматривался с использованием следующих методов: метод сплошной выборки, метод частичной и направленной выборки, описательный метод, включающий методы наблюдения, интерпретации и генерализации, лингвокультурологический анализ, компонентный, контекстуальный и концептуальный анализ, словообразовательный и этимологический анализ. Результаты исследования позволили выявить особенности концепта «менеджмент» в русской лингвокультуре на фоне других лингвокультур (английской, американской, китайской, вьетнамской, итальянской и иранской). Английское слово «менеджмент» в русской лингвокультуре получило широкую сочетаемость, обусловленную активностью его использования в языке, по сравнению с китайской, вьетнамской, итальянской и иранской лингвокультурами, где данная лексема преимущественно ограничивается бизнес-коммуникацией.
The article studies the concept "management" in different linguistic and cultural environments, presents a comparative analysis of the content of the concept "management" in intercultural communication. It describes the concept "management" in the Russian linguistic culture with its peculiarities in the semantic content and the transfer of these meanings by means of language. The relevance of the article is connected with the object of the research: the concept "management" is international, it is reflected in different national language consciousness where acquires certain nationally specific features caused by both proper language and extralinguistic factors. This concept is relatively new for Russian linguistic culture, its intercultural comparison is of interest for the research in the field of intercultural communication, translation theory and practice, cultural linguistics, ethnopsycholinguistics. The conditions of the concept functioning - the modern linguistic and cultural situation - emphasizes the significance of the present research. The material of the research (thematic and semantic dictionaries of the Russian language, Russian national corpus, British national corpus and national corpus of the modern American language) was studied with the help of the following methods: a continuous sampling, a partial and directed selection, a descriptive (containing methods of observation, interpretation, generalization) method, linguistic and cultural analysis, component, contextual and conceptual analysis, word-formation and etymological analysis. The results of the research allow to reveal the features of the concept "management" in Russian linguistic culture on the background of other linguistic cultures (English, American, Chinese, Vietnamese, Italian, and Iranian). The English word "management" in the Russian linguistic culture has received a wide compatibility due to its active use in the language, compared with Chinese, Vietnamese, Italian, and Iranian linguistic cultures, where this lexeme is mainly limited to business communication.

The purpose of this article is to compare in a general the main points of view on the issue of the strategic communications and justification on the basis of their dependence on the technological revolution and globalization. Was used the whole complex of philosophical, general scientific and specific methods of research, peculiar to the Humanities, taking into account their interrelation and complementarity. The article analyzes the scientific approaches to the strategic communication understanding, provides the most characteristic traits of the definition. The author specifies the factors of the rapid strategic communications development; its major components (public diplomacy, public relations, information and psychological operations) and technologies (the image-making, branding, intercultural communication, reputation management, spin-doctor). It is proved that in modern conditions the internal and interstate conflicts solving applying to information and information technology becomes of a greater importance; the latter development changes the management and communication principles and methods, having formed the revolution basis the in the field of international relations and military affairs. It is noted that "new media" through their accessibility to a social networking cause serious challenges for strategic communicators, thus resulting in serious cybersecurity threats on the Internet and information warfare deployment between strategic communicators from different countries with a global audience engagement. As a result it is concluded that strategic communication been determined by a scientific and technological revolution and globalization with their further development depends on these two phenomena as well as people's ability to react these challenges in time.

The article highlights important issues of national state-building processes in the context of growing external information aggression, new challenges and social threats; socio-pedagogical approaches to optimization of the essence of information and communication educational policy have been grounded. It has been proved that state and civil society should pay much more attention to the formation of healthcare- saving environment, its high-quality social, moral and ethical, spiritual, ecological characteristics; it forms psychology of people and individuals on the basis of positive "I-concept". It has been determined that the values of education, intelligence, gentlehood of Ukrainian nation are distinguished in the humanistic priority and strategic task of the state. Those approaches are regularity of global and national processes, as the UN among the 17 main indicators of the world's development has identified education as the cornerstone of progress, security, and survival of humanity. The author has come to the conclusion that the Strategy of sustainable development of the country and national security should be based on human-centered policy with the recognition of a personality as the highest social value, the active formation, preservation and optimal usage of high quality human capital, the ethical synergy of a personality and nature for the prosperity of nation and the strengthening of statehood. This paradigm should become the quintessence of the Law of Ukraine "About Education" at the level of its practical implementation. An effective means of achieving this socially important task is the bases of a continuous community-state dialogue. It has been stated that the methodology of education is spiritual and material culture of Ukrainian people and humanity. It will depend on the fact, what socio-cultural and socio-political environments the nation will be brought up in, how safe, cultural, natural, spiritual, moral and aesthetic will be the information and communication dimension for ethical living. Economics and social status of teachers, information space and lawmaking, political will and educational motivation of society not indirectly, but directly affect the quality of training and education for citizenship. Extremely strong interconnectedness of the mentioned factors with the education obliges the state and civil society to pay much more attention to the formation of healthcare-saving environment, high-quality social, moral and ethical, spiritual, ecological characteristics. ; У статті висвітлено важливі питання націодержавотворчих процесів в умовах зростаючої зовнішньої інформаційної агресії, нових викликів і суспільних загроз; обґрунтовано соціально-педагогічні підходи щодо оптимізації сутності інформаційно-комунікаційної освітньої політики. Доведено, що держава і громадянське суспільство має приділяти значно більше уваги формуванню здоров'язбережного середовища, його якісних соціальних, морально-етичних, духовних, екологічних характеристик, що формує психологію народу й особистості на основі позитивної «Я-концепції» буття.

The article highlights important issues of national state-building processes in the context of growing external information aggression, new challenges and social threats; socio-pedagogical approaches to optimization of the essence of information and communication educational policy have been grounded. It has been proved that state and civil society should pay much more attention to the formation of healthcare- saving environment, its high-quality social, moral and ethical, spiritual, ecological characteristics; it forms psychology of people and individuals on the basis of positive "I-concept". It has been determined that the values of education, intelligence, gentlehood of Ukrainian nation are distinguished in the humanistic priority and strategic task of the state. Those approaches are regularity of global and national processes, as the UN among the 17 main indicators of the world's development has identified education as the cornerstone of progress, security, and survival of humanity. The author has come to the conclusion that the Strategy of sustainable development of the country and national security should be based on human-centered policy with the recognition of a personality as the highest social value, the active formation, preservation and optimal usage of high quality human capital, the ethical synergy of a personality and nature for the prosperity of nation and the strengthening of statehood. This paradigm should become the quintessence of the Law of Ukraine "About Education" at the level of its practical implementation. An effective means of achieving this socially important task is the bases of a continuous community-state dialogue. It has been stated that the methodology of education is spiritual and material culture of Ukrainian people and humanity. It will depend on the fact, what socio-cultural and socio-political environments the nation will be brought up in, how safe, cultural, natural, spiritual, moral and aesthetic will be the information and communication dimension for ethical living. Economics and social status of teachers, information space and lawmaking, political will and educational motivation of society not indirectly, but directly affect the quality of training and education for citizenship. Extremely strong interconnectedness of the mentioned factors with the education obliges the state and civil society to pay much more attention to the formation of healthcare-saving environment, high-quality social, moral and ethical, spiritual, ecological characteristics. ; У статті висвітлено важливі питання націодержавотворчих процесів в умовах зростаючої зовнішньої інформаційної агресії, нових викликів і суспільних загроз; обґрунтовано соціально-педагогічні підходи щодо оптимізації сутності інформаційно-комунікаційної освітньої політики. Доведено, що держава і громадянське суспільство має приділяти значно більше уваги формуванню здоров'язбережного середовища, його якісних соціальних, морально-етичних, духовних, екологічних характеристик, що формує психологію народу й особистості на основі позитивної «Я-концепції» буття.