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This paper reviews the current understanding of virtual communication and specific
representations themselves in virtual space. Motives for choosing one or another avatar,
depending on the situation of communication. The results of an empirical study itself the presentation describes the features in the virtual space of the modern youth.

The article is devoted to the study of communication processes in the public administration system. The feasibility of the study is confirmed by the fact that the global transformation of an industrial society into an information and communicative society that occurs in the modern world is accompanied not only by the rapid quantitative and qualitative transformation of the information sphere and the emergence and development of a completely new type of communicative structures and processes in all spheres of society, but and a profound rethinking of the communicative nature of social reality, modern changes in the social-communicative sphere, the place and role of communication in the development of society. As the content and structure of society, social organizations and institutions become more complex, the number of information increases (scientific, artistic, political, household, etc.). This inevitably leads to an increase in the importance of social communication in management processes, which are accompanied by a fundamental transformation not only of the technology but also of the social, sociocultural basis of the post-industrial, information society. Communication has acquired signs of the most important function of any system, including in the sphere of government, which is directly a product of human interaction, based on the achievement of mutual understanding and agreement, primarily due to communicative interactions. Communication processes are considered in the article as a key integrated system of state management of social processes in the country, the main translator of information between citizens and state institutions. According to the results of the work, the author emphasized that competent communication is one of the necessary conditions for successful government management, the effectiveness of which is comparable to the possession of advanced means of production.

The article shows tendencies of development of the Internet during the last decades in a whole world generally and particularly in Russia. Against the background of the rapid development of the Internet social media as one of the main channel of modern communication also grow their popularity. Therefore, in this article, Internet users are considered by the author as participants of political communication in the described media space. While the role of visual information is increasing, political humour becoming one of the main ways of political communication at this stage of development of media communications, and political humour itself acquires specific forms and ways of expression.

The article presents the results of a media-analytical study of information flows in Ukraine and in the "new" subjects of the Russian Federation – Crimea and Sevastopol. The relevance of the study of post-conflict societies is dictated by the fact that in the digital era, an effective military solution must be supported by participation in the formation of the information agenda and management of information flows. The cases of color revolutions allow to speak of communication as a factor in the formation of unconventional social attitudes. The results of the study carried out by the authors show that in the condition of the crisis in society, communication networks are formed often due to the external influence. Information flows of a post-conflict society are formed not only from real events of everyday life and the existing socio-political situation, but also focusing on a number of topics and discourses that must be present in the media field without fail. They act as information triggers, system trigger tools that form a different streaming of flows, which were differentiated by the authors as single – and multi-wave. The analysis of the identified flows, that represent communicative network structures, testifies to the different genesis of their emergence and functioning, but the determining factor in this process is the geopolitical request for the formation of media tracks. The authors come to conclusion that the information flows of post-conflict societies are communicative-political structures of a dual nature: they initially carry the ideas of an open and democratic society, but then form conflict situations in the civil and media fields.

Статья посвящена исследованию концепта «менеджмент» в разных лингвокультурных средах, сопоставительному анализу содержания понятия «менеджмент» в межкультурной коммуникации. Описываются концепт «менеджмент» в русской лингвокультуре с его особенностями в смысловом наполнении и передача этих смыслов средствами языка. Актуальность работы связана с объектом исследования, концепт «менеджмент» носит интернациональный характер, отражен в разных национальных языковых сознаниях, где приобретает те или иные национально-специфичные черты, обусловленные как собственно языковыми, так и экстралингвистическими факторами. Этот концепт является относительно новым для русской лингвокультуры, его межкультурное сопоставление представляет интерес для исследований в области межкультурной коммуникации, теории и практики перевода, лингвокультурологии, этнопсихолингвистики. Условие функционирования концепта - современная лингвокультурная ситуация - подчеркивает значимость настоящего исследования. Материал исследования (тематические и семантические словари русского языка, Национальный корпус русского языка, Британский национальный корпус и Национальный корпус современного американского языка) рассматривался с использованием следующих методов: метод сплошной выборки, метод частичной и направленной выборки, описательный метод, включающий методы наблюдения, интерпретации и генерализации, лингвокультурологический анализ, компонентный, контекстуальный и концептуальный анализ, словообразовательный и этимологический анализ. Результаты исследования позволили выявить особенности концепта «менеджмент» в русской лингвокультуре на фоне других лингвокультур (английской, американской, китайской, вьетнамской, итальянской и иранской). Английское слово «менеджмент» в русской лингвокультуре получило широкую сочетаемость, обусловленную активностью его использования в языке, по сравнению с китайской, вьетнамской, итальянской и иранской лингвокультурами, где данная лексема преимущественно ограничивается бизнес-коммуникацией.
The article studies the concept "management" in different linguistic and cultural environments, presents a comparative analysis of the content of the concept "management" in intercultural communication. It describes the concept "management" in the Russian linguistic culture with its peculiarities in the semantic content and the transfer of these meanings by means of language. The relevance of the article is connected with the object of the research: the concept "management" is international, it is reflected in different national language consciousness where acquires certain nationally specific features caused by both proper language and extralinguistic factors. This concept is relatively new for Russian linguistic culture, its intercultural comparison is of interest for the research in the field of intercultural communication, translation theory and practice, cultural linguistics, ethnopsycholinguistics. The conditions of the concept functioning - the modern linguistic and cultural situation - emphasizes the significance of the present research. The material of the research (thematic and semantic dictionaries of the Russian language, Russian national corpus, British national corpus and national corpus of the modern American language) was studied with the help of the following methods: a continuous sampling, a partial and directed selection, a descriptive (containing methods of observation, interpretation, generalization) method, linguistic and cultural analysis, component, contextual and conceptual analysis, word-formation and etymological analysis. The results of the research allow to reveal the features of the concept "management" in Russian linguistic culture on the background of other linguistic cultures (English, American, Chinese, Vietnamese, Italian, and Iranian). The English word "management" in the Russian linguistic culture has received a wide compatibility due to its active use in the language, compared with Chinese, Vietnamese, Italian, and Iranian linguistic cultures, where this lexeme is mainly limited to business communication.

The article deals with the specific characteristics of professional communication teachers in the course of his career. Characterized by the basic communication skills
for professional communication teachers, distinguished social and psychological
characteristics of professional educator.

The article is devoted to the analytical potential of the "negative communication" concept in sociological and political studies. The basic idea is that the emotional component of social action reveals structural and dynamic problems of any communicative interaction. The possibilities of the "negative communication" concept in the framework of pragmatically-oriented approach are shown by the example of some media publications devoted to interaction of politicians and ordinary citizens. ; Рассматривается аналитический потенциал понятия «негативная коммуникация» в исследовании политического взаимодействия. Обосновывается идея о том, что эмоциональная составляющая выполняет функцию проблематизации сложившейся структуры и/или сценария любого коммуникативного взаимодействия. На примере нескольких опубликованных в средствах массовой информации материалов, посвященных взаимодействию политических лиц с рядовыми гражданами, показываются возможности интерпретации особенностей политической коммуникации в рамках прагматико-ориентированного подхода.

This article presents the results of a robotic survey conducted by the Laboratory for Social Research Methodology (Institute for Social Analysis and Forecasting, RANEPA) with support from Voice Communication and the Social Validation. The goal of the survey was to select rural residents from an all-Russian sample. The 599 collected phone numbers were identified by the robot as rural. In order to accomplish this task, 64623 numbers were dialed, in 7310 cases connection was made and in 2703 cases the subscribers were asked the first question. Afterwards out of all identified cases (rural/city residents or "status not determined"), 300 were selected in order to conduct further encoding and listen to audio recordings. All of the respondents' answers were divided into two groups: coded (or having single-valued correspondence with the proposed closures), and non-coded, which the robot was supposed to fix. Five types of non-coded answers were identified: extended answer, question interruption, counter-question, alternative notice and a service frame. For each type of non-coded answer options for fixing and improving the script of the robotic questionnaire were proposed.

Political linguistics is a branch of linguistics on the borderline between linguistics and politology, active-ly developed in China today. It studies the regularities and strategies of the use of language in the process of political com-munication. Political communication presupposes a process of communication between the participants of political activity. Investigation of the theory and practice of political communication is important for graduate and post-graduate students, because it can facilitate better understanding, analysis and production (specifically in the process of translation into other languages) of the corresponding texts. The article dwells on the definition of political communication and its typical features (ritual and informative character; institutionalism and special personal characteristics; correlation of esotericism and free access, reductionism and holisticity of information, neutrality and expressivity, dialogue and monologue, aggression and tolerance; peculiarities of evaluation expression), as well as on the current state of political communication research devel-opment in China. In the light of theoretical aspects of consideration of language and linguocultural peculiarities, the article discusses the approaches to teaching political communication in Chinese higher education institutions. ; В статье раскрываются типичные особенности политической коммуникации. Рассматриваются подходы к преподаванию политической коммуникации в китайских вузах.