Suchergebnisse

This article deals with an analysis of the relations among communicology, novitology, and journalism as the practice of public communication. Communicoloy is defined as a general science on public communication (philosophy of communication), novitology as a specific science dealing with all the singularities of mass communication by means of the mass media (radio, newspapers, television, and the new media), while journalism as practice is defined by means of the methodology of direct journalistic activities. This leads to the introduction of epistemiological order into a number of sciences Also, misunderstandings and overlappings are avoided, as well as totally erroneous attitudes pernicious for the theory of public communication and journalism as the practice of public polylogue in the media. (SOI : PM: S. 214)

The article deals, at various levels, with the limits and scope of the media activity, on the example of the latest Balkan war. On the theoretical level, there are three basic modalities in political communication: the positive propaganda (the so called carrot system), the negative propaganda (hard propaganda, aimed at destroying the enemy and its institutions) and, finally, the military propaganda with the military action, i.e. the system of communicating with a "stick". All these modes have been used in the war for Kosovo: Serbia had been positively conditioned for at least the entire decade, then a somewhat stricter model of the negative propaganda was used, and when this led nowhere, in 1999, Milosevic felt the full force of the state-of-the-art military equipment and the communication with a "stick". The author concludes that the media are powerful, but not all- powerful i.e. that they are eclipsed by the military communication, wars and victories or defeats. (SOI : S. 119)

The information technology is increasingly shaping human life. Thanks to it, the quantity of publicly accessible information has been extremely enlarged. There is also a greater number of people who use these information actively, which should make more space for the development of communication culture. However, there are certain problems. The information technology deprives man of many natural ways of communication. In spite of everything, man needs it. Then again, when using the information technology, he should not let himself to be a mere slave, but he should aspire to become the subject - an active agent of the process with all characteristics that make him human. (SOI : PM: S. 243)

The author analyzes the current trends of the globalization of trade, capital, mass media, communication, transport, tourism and economic migrations. However, there is the backlash to the globalizing processes: cultural particularism which has mobilized traditions and triggered violent outbreaks of hostilities. Political scientist Francis Fukuyama has pointed out that today the key challenges to liberal democracy are a miscellany of particularistic fundamentalism, national extremism, totalitarism and authoritarian paternalism. Samuel Huntington also warns about the dangers of particularism. Within such a framework, the phenomenon of "ethnic cleansing" is only an extreme form of the trend which has marked the 20th century - ethnical homogenization as a reaction to the problems of multiethnic communities. The author is of the opinion that this development need not represent an obstacle for the dialogue and communication among cultures. (SOI : PM: S. 168)

Predmet ove disertacije je teorijska analiza regulatornog, komunikološkog, tehnološkog i socio-kulturnog okvira u kome nastaje i širi se "govor mržnje", kao i analiza sadržaja i analiza efekata govora mržnje u internet komunikaciji u Srbiji. Cilj disertacije bio je da preciznije definiše sadržaj govora mržnje i kontekst u kome on nastaje, da u odnosu na kulturološke specifičnosti Srbije preciznije utvrdi granicu između mere u kojoj je neophodno omogućiti nesmetanu slobodu izražavanja i ograničiti širenje govora mržnje. Osnovna hipoteza u ovom radu bila je da je koncept govora mržnje višeznačan i da njegovo razumevanje zavisi od geografskog, kulturnog i uopšte socijalnog konteksta u kome se on manifestuje. Govor mržnje na internetu negativno utiče na javnu komunikaciju te samim tim i na proces formiranja javne sfere. Budući da tako ometa kvalitetnu raspravu o problemima od društvenog značaja, govor mržnje otežava donošenje demokratskih odluka i na direktan način urušava demokratske vrednosti u društvu. U istraživanju je sprovedena komparativna analiza evropskih i nacionalnih pravnih akata u oblasti govora mržnje i slobode izražavanja, dat je kritički pregled ključnih međunarodnih naučnih studija i istraživanja govora mržnje na internetu, kao i institucionalna analiza postojećih mehanizama za suzbijanje govora mržnje. Pored toga sprovedena je analiza odabranih aktera i analiza sadržaja internet stranica na kojima je plasiran govor mržnje prema određenim manjinskim grupama u Srbiji. U istraživanju je identifikovan, opisana i problematizovan fenomen govora mržnje na internetu u kontekstu javne komunikacije u Srbiji. U definisanju samog pojma govora mržnje, kroz komparativnu analizu različitih izvora, uočeno je da njegovo identfikovanje zavisi od toga šta se u određenom društvenom, političkom i kulturnom konetkst smatra za osnovni problem koji želi da se reši ovakvim definicijama. Posebno je istaknuta razlika u shvatanju govora mržnje u različitim pravnim tradicijama u svetu. Pored toga, u široj 4 javnosti kao i u različitoj stručnoj literaturi često nije dovoljno dobro definisana jasna granica govora mržnje u odnosu na uvrede, klevete, negaciju nekih istorijskih događaja ili opravdavanje zločina, vređanje simbola, kritiku javnih ličnosti, različitih političkih stavova i religija. Nedovoljno jasna granica između dozvoljenog i potencijalno zabranjenog izražavanja dovodi do nesporazuma i neefikasne borbe protiv govora mržnje koji bi potencijalno mogao da izazove ozbiljne negativne posledice. Oštra kritika nekog pojedinca ili neke grupe veoma lako može biti protumačena kao govor mržnje, a takav pristup zapravo zatvara prostor za diskusiju o nekom problemu i na direktan način sputava slobodu izražavanja, te ugrožava deliberativan proces u demokratskom društvu. ; The topic of this dissertation is the theoretical analysis of the regulatory, communication, technological and socio-cultural framework in which the "hate speech" is being developed, as well as analysis of the content and analysis of the effects of hate speech in online communication in Serbia. The aim of the dissertation was to more precisely define the content of hate speech and the context in which it arises, and in relation to the cultural specifics of Serbia, more precisely determines the boundary between the measure in which it is necessary to provide unhindered freedom of expression and limit the spread of hate speech. The main hypothesis in this work was that the concept of hate speech is multidimensional and that its understanding depends on the geographical, cultural and general social context in which it manifests itself. Hate speech online has a negative impact on public communication and, consequently, on the process of forming a public sphere. Since it hinders the quality debate on the problems of social coercion, hate speech makes it difficult to make democratic decisions and directly undermines the stability of democratic values in society. The study has conducted a comparative and normative analysis of European and national legal acts in the field of hate speech and freedom of expression, as well as other international scientific studies and research in order to better understand the problem of hate speech online, as well as institutional analysis of existing mechanisms for combating hate speech. In addition, an analysis of selected actors of hate speech was conducted through an analysis of the content of the websites where hate speech was addressed to certain minority groups in Serbia. The research described the phenomenon of hate speech online as a complex phenomenon needed to be analysed from several angles to show more clearly all the problems and all the challenges of its precise definition. In defining the notion of hate speech itself, through a 8 comparative analysis of various sources, it is noted that it depends on what is considered to be a basic problem which particular country wants to solve with such definitions. There is a particular difference in understanding of the hate speech in various international legal traditions. In general public, as in various professional literatures, the definition of hate speech is often not clear enough in relation to insults, defamation, denial of some historical events or justification of crimes, insulting symbols, and criticism of public figures, political affiliations and religions. The insufficiently clear boundary between permitted and potentially prohibited expression leads to misunderstandings and ineffective fight against hate speech that could potentially cause serious negative consequences. A sharp critique of an individual or of a group can easily be interpreted as hate speech, and such an approach actually closes the space for discussion and directly suppresses freedom of expression and endangers the deliberative process in a democratic society.

In this work, the author analyses three basic requisites for the establishment of a comprehensive information system in Croatia: contemporary worldview, the latest state-of-the-art technology of the electronic media and the new rhetoric of tele-dialogue/polilogue. The author claims that, regarding the implementation of the latest technology, Croatia is on a par with the world (since we have links with the satellite and optical system and the number of the INTERNET subscribers is growing). However, the situation with the growth of political culture is not so rosy, since the media are still far from a constructive polilogue and mostly stoop to the ad hominem rhetoric. The bleakest situation is in the unpreparedness of journalists and citizens for active, participatory communication in powerful polilogist electronic media. + That is why the author advocates a speedier progress in all subsystems, since only through the synergetic linking of the new communicational technology with the new rhetoric of the polilogue, as well as with the responsibility of all the participants in public communication, a comprehensive Croatian information system may be developed. (SOI : PM: S. 215)

The policy of pressure on Croatia as an illustrative - although not isolated - example has not inspired empirical and theoretical studies of this phenomenon. The discussion has remained at the level of everyday political discourse, even "coffee-house politics". Due to its extreme topicality, as well as its theoretical "solvency", the author has attempted with this essay to come up with a theoretical definition of the concept of pressure and to demonstrate on the Croatian example its goals, scope, dynamics and future prospects and outcomes. Among the existing approaches, the author has chosen the "politico-economic approach" which defines the policy of pressure as a specific form of political communication between the "centre" and the "periphery" in Wallerstein's "world system". The example of Croatia serves the author as an ideal-type model of such communication through a combination of political science and sociological analysis. In his opinion, and due to certain favourable contingencies, Croatia is the nearest to the ideal type of such communication. + Due to a lack of systematic empirical data, the discussion naturally remains at the theoretical- hypothetical level, and should be understood as an invitation to further discussion and as an incentive for more extensive empirical research. However, since this is a very dynamic phenomenon, the question is: is the author's argumentation still valid today as it was at the time when the essay was written? There have been two changes: (1) the war on Kosovo which proves the author's hypotheses; and (2) a certain "thaw" in the relations between the international community (particularly USA) and Croatia (it is still unclear whether this change concerns the fundamental strategic trends or is solely a "politico-meteorological" phenomenon (the alteration of colder and warmer periods). This is why the author did not deem any alterations in the text necessary; one should wait and in the meantime expose the (hypo)theses to some critical scrutiny. (SOI : PM: S. 211)

Predmet istraživanja u ovoj disertaciji je plaćena komunikacija na televiziji u parlamentarnim izbornim kampanjama u Srbiji posle 2000. godine. Disertacija pronalazi svoje ishodište u teoriji okvira i socijalnom konstruktivizmu što je inherentno utemeljenje ove teorije. Koristili smo tri metodološka pristupa: (1) kvalitativnu analizu sadržaja u političkom izbornom oglašavanju, (2) analizu okvira i (3) dubinske intervjue sa političkim konsultantima i članovima izbornih štabova. U disertaciji su korišćeni brojni izvori sekundarnih podataka. Period istraživanja je obuhvatio period posle 2000. godine, sve parlamentarne izbore na uzorku onih subjekata koji su prešli cenzus. Nalazi istraživanja pokazuju da posle 2000. dolazi do krupnih promena u političkoj komunikaciji. Političko oglašavanje dobija važnu ulogu u kampanjama, produkcija je ogromna a ulaganja izbornih učesnika drastično uvećana u odnosu na period pre 2000. godine. Političko oglašavanje je gotovo po pravilu služilo za ubeđivanje a malo ili nimalo za informisanje. U disertaciji je autor jasno potvrdio da izloženost političkom oglašavanju i okvirima u njima osnažuje uticaj na biračeve preferencije odnosno na njihovu izbornu odluku. Autor je ukazao i potvrdio sužavanje saznajne odnosno edukativne komponente u kampanjama koja je limitirala kvalitetno informisanu izbornu odluku za većinu birača. Disertacija nije potvrdila da je oglašavanje preuzelo primat nad informativom, već da je kombinacija ogromne produkcije (posebno između 2007 i 2012) i zavisnosti redakcija od "stranačkih kamera", ugrozila pravo birača na kvalitetno informisanu izbornu odluku. Autor je delimično potvrdio da teme koje se pokreću u plaćenom oglašavanju nisu programski usmerene i da se više koriste u cilju ojačavanja imidža kandidata/lidera, a ne promocije javnih politika. ; This thesis examines paid political communication broadcast on television in Serbian parliamentary election campaigns after the year 2000. The thesis is rooted in framing theory and social constructivism, the broader underpinning of this concept. Three methodological approaches were employed: (1) qualitative analysis of the content of political election advertising since 2000; (2) frame analysis; and (3) in-depth interviews with political consultants and campaign managers. The thesis has also relied on numerous secondary sources. For all parliamentary elections after 2000, the paper looks at advertising by political subjects that won sufficient votes to cross the five percent threshold required to enter parliament. The findings show that the year 2000 was a watershed for political communication, with political advertising assuming an important role in election campaigns; political entities dramatically increased their investment, which made the volume of adverts produced grow by an order of magnitude. A major finding of the thesis is that political advertising has nearly always been deployed to persuade, with little or no thought being given to its informative function. The author clearly confirms that exposure to political advertising and the frames contained in it has had a substantial impact on voters' preferences and affected their voting decisions. The author also identifies and confirms how the narrowing of the knowledge or educational component in campaign messaging has restricted the ability of most voters to make informed voting choices. The thesis has not shown that advertising has supplanted news, but rather that the combination of the flood of advertising (especially from 2007 to 2012) and the dependence of television channels on content fed to them by political parties has jeopardised the right of voters to make informed choices. The author has partially confirmed that topics raised in paid advertising are not issue-oriented, but image-oriented, aiming to enhance the public perception of a particular candidate or leader rather than promote policies put forward in political manifestos.

The current trends in media industry (in the text referred to as concentration trend, diversification, globalization, and deregulation) bring up the question of the scope of classical liberal theory when .faced with the challenges of new communication technologies. The convergence of the market and the capital, the interests from the point of view of ownership and the commercialisation of mass media make up the contextual framework of the debate about certain limitations of the principles of classical liberal theory concerning freedom of the press and media in general. (SOI : PM: S. 176)

Cilj rada je kritička ananliza konceptualizacije motivacije za obrazovanjem u političkim dokumentima Evropske unije. Na primeru serije objavljenih Komunikacija Evropske komisije u poslednje dve decenije sagledavaju se ključne karakteristike konceptualizacije motivacije za visokim obrazovanjem. S obzirom na to da Evropska komisija nema legislativna ovlašćenja nad sistemima obrazovanja država članica, ona svoj uticaj može ostvariti pomoću organizovanih političkih inicijativa i iznošenjem svog mišljenja. Komunikacije Evropske komisije predstavljaju značajan vid javnog promovisanja mišljenja, vizija i vrednosti EU u politici visokog obrazovanja. Analizom sadržaja sedam objavljenih Komunikacija u periodu od 2003. do 2018. godine može se zaključiti da obrazovna politika Evropske unije tematizuje problem motivacije za visokoškolskim obrazovanjem prevashodno instrumentalno, kao deo ekonomske agende razvoja društva. Prećutno se podrazumeva dominacija spoljašnje motivacije u sistemu visokog obrazovanja. Visoko obrazovanje se shvata kao usluga, student kao korisnik obrazovnih usluga, a problem individualne motivacije za obrazovanjem konceptualizuje se kao investiranje u ljudski kapital. Sa stanovišta obrazovnih institucija, motivacija za obrazovanjem se razmatra kao problem ponude obrazovnih usluga i usklađivanja sa aktuelnim i budućim potrebama tržišta rada. Vrednost visokog obrazovanja u celini razmatra se iz ekonomske perspektive. Pedagoške implikacije svođenja složenog procesa motivacije za obrazovanjem u okviru celokupnog sistema visokog obrazovanja na instrumentalne spoljašnje podsticaje može se opisati kao redukcionizam, odnosno zanemarivanje mnogostrukih motiva i vrednosti koji visoko obrazovanje čine socijalno poželjnim i individualno potrebnim. ; The aim of this paper is a critical analysis of conceptualization of motivation for education in the European Union political documents. The key characteristics of conceptualization of motivation for higher education are deliberated on the example of a collection of published European Commission Communications in the past two decades. Given that the European Commission has no legislative powers over education systems of the member states, it exerts its influence through instruments of organized policy initiatives and expression of its opinions. European Commission Communications represent an important form of public promotion of EU opinions, visions, and values in higher education policy. By analysing the content of seven published Communications in the period from 2003 to 2018, it can be concluded that in the European Union educational policy, the problem of motivation for higher education is perceived primarily instrumentally, as a part of economic agenda of society development. Dominance of external motivation in the higher education system is tacitly assumed. Higher education is understood as service, the student as user of educational services, and the problem of individual motivation for education is conceptualized as investment in human capital. From the point of view of educational institutions, motivation for education is perceived as the problem of offering educational services and harmonization with current and future needs of the labour market. The value of higher education as a whole is considered from economic perspective. Pedagogical implications of reducing a complex process of motivation for education in the entire higher education system to instrumental external incentives, can be described as reductionism, i.e. neglect of multiple motives and values that make higher education socially desirable and individually necessary. ; Knjiga rezimea, 25. Međunarodna naučna konferencija "Pedagoška istraživanja i školska praksa" ; Book of abstracts / 25th International Scientific Conference "Educational Research and School Practice"

The author provides a definition of political marketing and hightlights its links with democratic polity, reviews the evolution of political marketing from the party to the marketing concept, looks into political marketing as a sort of construction of political reality and analyzes political marketing in Croatia. The author points out that political marketing is resisted by the very people who should make use of it, but that there are some objective circumstances which stand in its way, such as the lack of money, the undeveloped public electronic media, and the still predominantly traditional culture of the society, more inclined to oral communication. (SOI : PM: S. 167)