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This essay brings together 'commodity chain' analysis with some of the central concerns motivating studies of consumption and consumer culture. It argues that we can, from the perspective of capitalist agents and agencies, discern important historical shifts in the economic significance of the various activities that generate modern consumer culture, or 'consumer cultural production'. Shifts in both the nature and intensity of competitive pressures imply different roles for consumer cultural production within the portfolios and strategies of leading capitalist organizations over time. Thus, the essay provides a framework for periodizing and linking historical shifts in the organization of commodity chains in relation to transformations in the structure and nature of consumer cultural production over roughly the past century. More concretely, it connects the broad shift from commodity chains organized along a 'producer-driven' form to the 'buyer-driven' arrangement to different kinds of 'market making' through consumer cultural production.

Abstract
This paper explores the shared cultural dimensions between Filipinos and Koreans through cross-cultural comparison. Filipinos identified and assessed potential cultural similarities and differences with Koreans and vice versa. A survey was designed and was used to dimensionalise cultural fit in terms of general values and practices integrated in their consumption behaviours. The study involved Filipinos who have substantial exposure and experience with Korea and Koreans who are living in the Philippines. Using a proposed constructed framework on comparative relativism or the idea of "comparisons of comparisons," findings suggest that power distance and family orientation dimensions are shared by both cultures. In addition, the two cultures share consumer values and practices, such as emotional consumption, reference to social influences, and epistemic consumption (adherence to functionality). Implications are positioned on the practical and policy-oriented contextual motivations as well as potential alternatives and updates on existing cultural dimensions and intelligence models through the paradigm of comparative relativism.

PurposeIntangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects.Design/methodology/approachThree between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism of the effect.FindingsThe results show that cultural identity has a positive influence on ICHP purchase intention, and this effect is stronger for consumers with higher level of consumer knowledge. Furthermore, perceived scarcity underlies such effect, but the scarcity account holds only for handmade ICHP, not for machine-manufactured products.Practical implicationsThe current research suggests that ICHP should remain handmade to preserve their scarcity as a distinctive feature. Additionally, business practitioners handling ICHP should target consumers of high cultural identity, and/or provide iconic cues to activate their cultural identity situationally. Furthermore, it highlights the importance of consumer education programs about ICHP-related knowledge in enhancing the cultural identity effect.Originality/valueThis paper explores systematically the conditions and process of consumers' responses toward ICHP for the first time. Besides, it builds on accessibility-diagnosticity framework and provides novel knowledge about the functioning of consumer cultural identity. It also enriches our understanding of perceived scarcity from the supply side.

How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers' role in these processes. Through this framework, we provide consumer researchers with a useful interpretive tool kit for deriving a process-oriented theorization from the unwieldy complexity of longitudinal data.

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive 'inter-' turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize 'inters-' as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists' branding, and experiential consumption.

This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand cross‐cultural consumer decision‐making styles to make strategic decisions or effectively handle members of these nationalities. Marked differences were found between the two populations for: brand consciousness, innovativeness and overchoice confusion. The results suggest that some consumer decision‐making styles differ due to consumers' cultural values. Managerial implications and future research directions are discussed.

The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Intro -- Contents -- Chapter 1: Advancing Our Understanding of Cross-­Cultural Issues in Consumer Science and Consumer Psychology -- Key Issues in Cross-Cultural Consumer Science and Consumer Psychology -- Culture and Its Impact on Business Performance and Decisions -- Methodological Issues for Conducting Cross-Cultural Research -- Conclusion and Look into the Future -- References -- Chapter 2: Culture at the Country Level -- Introduction -- Culture at the Country Level -- Frameworks of National Culture -- Historical Background of National Culture Studies -- Leading Frameworks of National Culture -- Conceptual and Operational Foundations of the National Culture Frameworks -- Shared Conceptual Foundation: A Dimensional Framework of Culture -- Shared Conceptual Foundation: Nations as a Unit of Analysis -- Shared Operational Foundation: Reliance on Aggregated Individual-Level Survey Data -- Instrument and Questionnaire Design -- Language and Cross-Cultural Translation of Survey Items -- Sampling and Representativeness -- Limitations and Debates in the National Culture Literature -- Cultural Bias and Ethnocentrism -- The Validity and Relevance of Dimensional Frameworks -- Individuals and National Culture as a Dependent Variable -- Cultural Change and National Culture in a Globalizing World -- Concluding Remarks -- References -- Chapter 3: Putting the Pieces Together: Culture and the Person -- Introduction -- How Culture Impacts Individuals -- Internalized Individual Value Systems -- Contextual Issues: Culture as Situated Cognition -- Activation/Priming of Cultural Mind-Sets and Biculturalism -- Putting It All Together: When and Why Culture Matters -- References -- Chapter 4: Culture and Consumer Behavior -- Introduction -- Modeling Cross-Cultural Consumer Behavior -- Cultural Syndromes -- Dynamic Constructivist Theory of Culture.