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This article analyses the phenomena of spectacularisation, tabloidisation and celebrity culture and their appearance in politics and political arena. It looks at models of the media construction of social reality within the concept of the society of the spectacle. The author argues that celebrity culture as a part of media spectacle is not void of ideologies, but rather the opposite: it is led by market-based ideologies, by desire of commercial sectors in media and advertising to make profit and by commercialisation of politics. Thus, the phenomena that are central to this article are the evidence of the prevailing form of hegemony, which characterises liberal democracy and neoliberal consumerism. Adapted from the source document.

Rad je posvećen analizi suvremenih fenomena pod kojima podrazumijevamo mobilnu telefoniju, društvene mreže, brendiranje mladosti, ljepote, zdravlja i sreće kroz estetizaciju tijela te drugih (anti)vrijednosti globalizacijskog konteksta i njihovih utjecaja na mlade koji značajno redefiniraju savjetodavni rad u školama. Kroz tu prizmu, globalizacija je nametnula potrebu pripremanja savjetnika (pedagoga) za rad s vrlo različitom školskom populacijom te traženje najboljeg pristupa u kompleksnom spoju suodnosa suvremenih zbivanja, mladih, odgojno-obrazovnih institucija i dinamičnog okruženja. Promišljanja novih koncepata savjetodavnog rada zahtjeva holistički pristup, posebno stoga što su pedagozi (i školski savjetnici) jedinstveno pozicionirani s obzirom na to da imaju potpuniju sliku životnih okolnosti učenika te njihovih izazova i potreba. Ovakav pristup pedagozima, odnosno savjetodavnom radu kojeg nazivaju pedagogijom životnog puta, kristalizira stavove o promjeni obrazovnih politika i promjenama u obrazovanju pedagoga kako bi oni savjetodavnim radom mogli odgovoriti na izazove globalizacijskog konteksta. ; This paper is devoted to the analysis of the contemporary phenomena, by which we mean mobile phones, social networks, branding youth, beauty, health and happiness through body aestheticization and other (anti) values in the globalization context. It also aims to analyse the impact the aforementioned phenomena have on young people who are significantly redefining counselling in schools. Through this prism, the globalization imposed the need of preparing counselors (pedagogues) to work with a varying school population and searching for the most efficient approach in the complex combination of correlation between contemporary events, youth, educational institutions and dynamic environment. Considerations of new concepts of counselling require a holistic approach, especially because pedagogues (school counsellors) are uniquely positioned since they have a more complete picture of students' life circumstances as well as the challenges they face and the needs they may have. This approach to pedagogues and counselling, also called the pedagogy of life's journey, crystallizes attitudes regarding the changes in education policies and counselors' (pedagogues') education so that they may be able to meet the challenges of the globalization context.