Suchergebnisse

"This book extends research in consumption economics by identifying similarities and differences in consumption patterns in a large number of countries, both developed and less developed. Its approach is to carefully analyze a large body of data from a highly diverse group of countries to determine the extent to which a simple economic framework can be used to understand and explain consumer behavior. It uses data from more than 40 countries which range from the most affluent to the poorest in the world. The book pays particular attention to the consumption of food and to new simulation techniques applied to systems of demand equations."--BOOK JACKET

Cover -- Title -- Copyright -- Table of Contents -- Foreword -- Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech -- Chapter 2 Shifting Clouds and Changing Rules -- Chapter 3 Looking Over the Margin Wall -- Chapter 4 Learning to Love Micro-Transactions -- Chapter 5 The Data Piling Up in the Corner -- Chapter 6 Consumption Development: The Art and Science of Intelligent Listening -- Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz -- Chapter 8 Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul -- Chapter 9 Consumption Services: Will They Someday Own "The Number"? -- Chapter 10 Customer Demand vs. Capital Markets: How Fast Should You Transform? -- Chapter 11 The "S" Stands for Services -- Endnotes -- Index.

This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations.||The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspons tto the three parts of the book, are: to

The community concept has a long history and a prominent place in sociological thinking, yet remains a contentious concept. This e-book explores the diversity of current research on community and consumption, investigating, for example, imagined communities, consumption as community action and, conversely, the limitations of the notion of community

"This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical approaches to the study of consumption and the possibilities these frameworks can offer. Consumption is something we all do. It is not just another word for shopping. When we eat and drink, or when we read a book or watch TV, or visit an art gallery or spend an evening in a pub, we are consuming. There is not 'a world of consumption' that some of us do not enter. We are all consumers and consumption must be regarded as an important sociological concept as a result. Consumption is also connected to notions of 'agency' - what people do, rather than what is done to them or made available to them for their doings. Before the critical focus on consumption, it was assumed that the meaning and use of things was dictated by how they were produced or by their simple mute materiality. Focusing on consumption challenges this way of thinking: rather than the mute and predictable end point of production, it is rethought as an activity, a process, something we do that involves use and meaning. It is how most of us intervene in culture. This thought-provoking yet accessible book offers a valuable introduction of the concept of consumption for researchers and undergraduate and postgraduate students in a range of fields within the humanities and social sciences, including sociology, history, anthropology, English, media and cultural studies"--