Suchergebnisse

Articles in this volume are grouped under four headings: 1) The Word in Context, 2) Text and Pragmatics, 3) Linguistic and Cultural Contacts, 4) Foreign Language Teaching. Articles under the heading "The Word in Context" explore English, German, Polish idioms; multimodal meanings; expression of negation; corpus-based contrastive analysis of syntactic constructions and linguistic units in Lithuanian, German and English; linguistic aspects of advertisements; characteristics of Church Slavonic adjectives, etc. Articles in the section entitled "Text and Pragmatics" present insights into translation of taboo words from English into Lithuanian; hedging in political discourse; epistemic modality; syntactic compression; nounal compounds in English and Lithuanian; face-saving and face-threatening acts in art reviews, etc. Articles under the heading "Linguistic and Cultural Contacts" deal with convergence and divergence in europeisms; bloodlands fiction; metaphors in East poetry translations; national identity; politeness and cooperation principles in communication; disphemisms in intercultural communication; intertextuality in modern prose, etc. Articles in the section "Foreign Language Teaching" explore issues such as digital learning environments; factors of students' learning motivation; integration of Erasmus students into Lithuanian culture; acquisition of Latvian as foreign language; distant foreign language learning; development of students' cultural awareness; topical issues of English and German maturity examinations, etc.

Articles in this volume are grouped under four headings: 1) The Word in Context, 2) Text and Pragmatics, 3) Linguistic and Cultural Contacts, 4) Foreign Language Teaching. Articles under the heading "The Word in Context" explore English, German, Polish idioms; multimodal meanings; expression of negation; corpus-based contrastive analysis of syntactic constructions and linguistic units in Lithuanian, German and English; linguistic aspects of advertisements; characteristics of Church Slavonic adjectives, etc. Articles in the section entitled "Text and Pragmatics" present insights into translation of taboo words from English into Lithuanian; hedging in political discourse; epistemic modality; syntactic compression; nounal compounds in English and Lithuanian; face-saving and face-threatening acts in art reviews, etc. Articles under the heading "Linguistic and Cultural Contacts" deal with convergence and divergence in europeisms; bloodlands fiction; metaphors in East poetry translations; national identity; politeness and cooperation principles in communication; disphemisms in intercultural communication; intertextuality in modern prose, etc. Articles in the section "Foreign Language Teaching" explore issues such as digital learning environments; factors of students' learning motivation; integration of Erasmus students into Lithuanian culture; acquisition of Latvian as foreign language; distant foreign language learning; development of students' cultural awareness; topical issues of English and German maturity examinations, etc.

Articles in this volume are grouped under four headings: 1) The Word in Context, 2) Text and Pragmatics, 3) Linguistic and Cultural Contacts, 4) Foreign Language Teaching. Articles under the heading "The Word in Context" explore English, German, Polish idioms; multimodal meanings; expression of negation; corpus-based contrastive analysis of syntactic constructions and linguistic units in Lithuanian, German and English; linguistic aspects of advertisements; characteristics of Church Slavonic adjectives, etc. Articles in the section entitled "Text and Pragmatics" present insights into translation of taboo words from English into Lithuanian; hedging in political discourse; epistemic modality; syntactic compression; nounal compounds in English and Lithuanian; face-saving and face-threatening acts in art reviews, etc. Articles under the heading "Linguistic and Cultural Contacts" deal with convergence and divergence in europeisms; bloodlands fiction; metaphors in East poetry translations; national identity; politeness and cooperation principles in communication; disphemisms in intercultural communication; intertextuality in modern prose, etc. Articles in the section "Foreign Language Teaching" explore issues such as digital learning environments; factors of students' learning motivation; integration of Erasmus students into Lithuanian culture; acquisition of Latvian as foreign language; distant foreign language learning; development of students' cultural awareness; topical issues of English and German maturity examinations, etc.

Articles in this volume are grouped under four headings: 1) The Word in Context, 2) Text and Pragmatics, 3) Linguistic and Cultural Contacts, 4) Foreign Language Teaching. Articles under the heading "The Word in Context" explore English, German, Polish idioms; multimodal meanings; expression of negation; corpus-based contrastive analysis of syntactic constructions and linguistic units in Lithuanian, German and English; linguistic aspects of advertisements; characteristics of Church Slavonic adjectives, etc. Articles in the section entitled "Text and Pragmatics" present insights into translation of taboo words from English into Lithuanian; hedging in political discourse; epistemic modality; syntactic compression; nounal compounds in English and Lithuanian; face-saving and face-threatening acts in art reviews, etc. Articles under the heading "Linguistic and Cultural Contacts" deal with convergence and divergence in europeisms; bloodlands fiction; metaphors in East poetry translations; national identity; politeness and cooperation principles in communication; disphemisms in intercultural communication; intertextuality in modern prose, etc. Articles in the section "Foreign Language Teaching" explore issues such as digital learning environments; factors of students' learning motivation; integration of Erasmus students into Lithuanian culture; acquisition of Latvian as foreign language; distant foreign language learning; development of students' cultural awareness; topical issues of English and German maturity examinations, etc.

The article is aimed at analyzing of existing legislation on the use of comparative advertising in Ukraine. The author establishes that legislation on intellectual property plays a crucial role if a competitor's intellectual property rights are infringed by the use of comparative advertising. The purpose of the article is to analyze comparative advertising in the context of intellectual property, as well as to define the objects of intellectual property that can be used in comparative advertising. The latest changes in legislation regarding comparative advertising are analyzed. Such changes allow the use of images, trademarks or other symbols in comparative advertising. Comparative advertising was actually prohibited in Ukraine until November 12, 2019, although its use was prescribed in the legislation. But in practice, however, such use was not possible because use in such comparative advertising objects of intellectual property competitors was not enough regulated. The amendments to current legislation on comparative advertising have settled the aspects of using objects of intellectual property in comparative advertising. The article proves that for the purpose of comparative advertising creation, it is essential to adhere to the laws and regulations that are governed by intellectual property law. In the article, the author analyzes some countries' legislation on comparative advertising, namely the USA, the United Kingdom, the EU Member States. The author has found the basic elements and the objects of intellectual property that could be used in comparative advertising. The author comes to the conclusion that for the creation of comparative advertising, the crucial role of intellectual property in comparative advertising should be clearly recognized.

A new diagnostic tool has been proposed for use in modern corporations to support a wide range of problems related to the interaction of company staff in solving work tasks. This new development combines the strengths of tools already used in this field, namely, DISC and MBTI.

The tool contains a description of 4 factors and 16 types based on these factors, as well as a questionnaire on 33 questions, which identifies the respondent's affiliation to the type based on the assessment of the result for each of the 4 scales. For the types, practical principles for the transition from the type to its place in the corporate organizational structure have been proposed, as well as the types are associated with commonly known archetypes for their intuitive understanding. An example of an organizational structure consisting of the proposed types has been provided, but at the same time it reflects the typical organizational structure of an economical corporation.

An empirical study of the reliability for new questionnaire in a sample of more than 2,300 respondents from the Internet search engines users has been conducted. Sufficient levels (> 0.7) of Cronbach's alpha and MacDonald's omega are shown in exploratory and confirmatory factor analysis for each of the factors. The factors independence is shown as well. The proposed scales are also compared with the scales of methods for assessing emotional intelligence and creativity.

Thus, the proposed typology is designed to solve a wide range of organizational tasks from building a new organization to optimizing the use of staff in existing project teams, and the work of recruitment and staff development departments.

The article is devoted to the consideration of the Ukraine-Russia war emergence and possible end problem in the context of geopolitical changes taking place on a global scale since 2004. Ukrainian-Russian conflict can not be perceived as exclusively borderline or regional. It has all the signs of the geopolitical conflict. In order to reveal the topic, a number of methods peculiar to historical and political sciences are used: analysis, dialectics, historical-comparative, historical-genetic, historical-systematic. The purpose of this work is to present the general development of geopolitical processes, as well as through the prism of major international actors opposition and cooperation – the USA, the EU, the Russian Federation. The article reveals the main problems facing Ukraine as a State in relations not only with Russia, but also with the US, European countries, especially its neighbors (Hungary, Poland, Belarus). It is argued that today the world community is actually not ready to solve the Ukrainian-Russian war issue. The absence of any action program from the side of the UN – a universal international organization, Ukraine and Russia being the founders at one time – witnesses about it. It is obvious, the Ukrainian-Russian not to have been solved in the near future, until the international relations to have been transformed on a global scale and a new international system to have been created.

The purpose of the article is to find out the essence of digital diplomacy as a component of public diplomacy. The research methodology is based on the application of an interdisciplinary approach, which made it possible to clarify the specifics of the discourse of digital diplomacy. The scientific novelty of the obtained results lies in the attempt to comprehensively analyze the discourse of digital diplomacy as a component of public diplomacy in the subject area of information affairs. Conclusions. It is noted that due to the development of new methods of analyzing the behaviour of social network users, digital diplomacy has become an effective tool not only in political information campaigns but also in cultural policy. For this purpose, services and special web-applications SocioViz, NVivo, Google Trends, etc. are used. Today, the effectiveness of the message in digital diplomacy is achieved by maximizing the range of readers and viewers. It is concluded that digital diplomacy has the capacity to implement a policy of 'soft power', to develop concerted action to overcome society and political and socio-cultural crises, as well as to develop measures to prevent them. It is emphasized that the processing of big data and the use of artificial intelligence for the purposes of digital diplomacy is a requirement of the time (so-called data diplomacy).

The Problem setting. Social and political processes, economic and state-building transformations in our country, and the military and political situation around Ukraine,led to the return o f the theme o f heroism to scientific discourse, rethinking the use o f heroic potential in shaping patriotic consciousness o f citizens, national identity o f Ukrainians. The problem o f heroism is connected with the evaluation o f the activity not only o f individual historical personalities or even whole generations o f the people, but also with its fixation in the cultural memory o f mankind. The phenomenon o f the heroic is in the range o f research interests o f many social sciences and in the focus o f attention o f educational institutions. The moral significance o f the heroic is important, because this concept has a significant educational potential, contributes to the formation o f humane, noble goals, active citizenship and patriotism Recent research and publications analysis. The essence o f the category o f the heroic was explored by J. Bruno, J. Vico, G. V. Hegel, T. Carlyle, D. Campbell, F. Nietzsche, K. Jung and others. The formation o f the phenomenon o f heroism is outlined in the works o f G. Skovoroda, P. Yurkevich, T. Shevchenko, I. Franko, L. Ukrainka, M. Hrushevsky, D. Dontsov, V. Lypynsky, G. Vashchenko, V. Sukhomlynsky, S. Krymsky, V. Baranivsky, O. Khmilyar.In the Western philosophical thought o f the XX century the understanding o f the heroic can be divided into four areas. The first direction continues to develop the concept o f T. Carlyle (understanding the hero as a «superman»), the second considers the hero as a social myth and tool o f psychoanalysis, for the third direction the hero is a phenomenon o f social consciousness, a regulator o f social life. The fourth is the concept o f degeneration, the representatives o f which reject the existence possibility o f the heroic in a postmodern society. Paper objective. The one o f the most important phenomena in a range o f scientific interests o f ...

The ideas of freedom, equality and justice have become the increased focus of philosophy discourse as well as the tools of political activities. They particularly stand out in the doctrine of neoliberalism, which advocates a reign of freedom. However, it has to be admitted that the concept of freedom which is ascribed to the highest values of contemporary social and political discourses is not mentioned in classical or modern axiological theories. This leads to the question whether freedom is a value indeed. In an attempt to discuss this question, the article briefly addresses different treatments of freedom concepts and further elaborates on "the paradox of freedom". Also, it is noteworthy that values are concurrent with human needs though the need of freedom is neither paramount nor fundamental. It is concluded that the contemporary exaltation of freedom and its attribution to the highest values raise a serious question why freedom as a value is not mentioned in classical and modern axiological theories, which induces us to turn back to the concept of freedom and its ontological status once more. This leads to more extensive research.

The ideas of freedom, equality and justice have become the increased focus of philosophy discourse as well as the tools of political activities. They particularly stand out in the doctrine of neoliberalism, which advocates a reign of freedom. However, it has to be admitted that the concept of freedom which is ascribed to the highest values of contemporary social and political discourses is not mentioned in classical or modern axiological theories. This leads to the question whether freedom is a value indeed. In an attempt to discuss this question, the article briefly addresses different treatments of freedom concepts and further elaborates on "the paradox of freedom". Also, it is noteworthy that values are concurrent with human needs though the need of freedom is neither paramount nor fundamental. It is concluded that the contemporary exaltation of freedom and its attribution to the highest values raise a serious question why freedom as a value is not mentioned in classical and modern axiological theories, which induces us to turn back to the concept of freedom and its ontological status once more. This leads to more extensive research.

Introduction. The article is dedicated to the tolerance in interpersonal and interethnic relations on the background of the humanization of the community, search of effective methods combining individual and universal values. A pressing problem of our time is spreading of intolerance, radical attitudes in society as in Ukraine and in the world. The reasons for these trends are multifarious and complex: growing of inequalities in societies and their expressions such as unemployment and the absence of concrete life perspectives for young population, the increasing and permanent exposure to social media and life in a virtual world, the informational struggle for opinions and souls as well as the disappointments with existing democratic regimes. Purpose is to clarify the conditions for successful functioning of a tolerant outlook, realization of ideological content of humanism on the existential level, study the ability of personal restraint and prudence to maintain peace and tranquility in a global world, defining tolerance as a form of wisdom. Methods of studying а phenomenon of tolerance are the principles of Hippocrates, existential dialectic, сhristian ethics, critical rationalism, relativism and humanism. The main results of the study: the author established the varied nature of human interests and tried to resolve contradictions between them through agreement on the limits permitted (or patience) in accordance with the principles of human coexistence that everything is permissible – not prohibited, so in the statements and actions did not contain threats to health and dignity rights. The originality of the research containes in the draft ontological and epistemological justification of tolerance as a special type of meditation and spiritual life in the three realms of existence, creating logical and ethical grounds of such behaviors is fundamental objection intolerance as hopeless life and claims priority of human values as a promising commitment to integrity perfection, wisdom at all levels of human existence. The conclusions of the author are the following: allowable criteria and categorically prohibited acts are established as a result of public debate. They must determine the extent of liability for violations not only through moral condemnation, but also rightfully to deprive a person temptations of uncontrolled freedom.

The article is focused on the historical sociology analysis of social identities studies, the results of which are presented in scientific publications in top Ukrainian periodicals. The direction of development of such researches in thematic, theoretical, and methodological aspects of their socio-cultural context is outlined. Possible new directions of research on the problem chosen by the author are determined. The author conducted a content analysis of the professional publications where the subject is identity and identification placed in the online archives of professional publications of Ukraine in sociology for the last decade. An analysis of the thematic diversity of the articles revealed that the vast majority of them are devoted to specific identities, primarily ethnic-national and local, identity is considered as a specific feature of the group; only a quarter of the publications have a general theoretical character and focused in the analysis of identity as such. It was found that the dominant research focuses have long been dominated by conceptualization and analysis of the formation of a selected social identity, but in recent years the authors pay more attention to the functional load of social identities, in particular their impact on Ukrainian society, especially its integration/disintegration, on conflicts and solidarity. The conclusion about a certain decrease in attention to the subject of social identities, and at the same time theoretical, methodological, thematic, and subject complication of their researches are formulated. It is emphasized that further comprehensive studies of identities (their connections, contexts, and social consequences) have a scientific perspective because it is possible to reach a deeper understanding of the processes taking place in modern Ukrainian society with their help.

"Cosmopolitan Spaces in Odesa: A Case Study of an Urban Context is the first book to explore Odesa's cosmopolitan spaces in an urban context from the nineteenth to twenty-first centuries. Leading scholars shed new light on encounters between Jewish, Ukrainian, and Russian cultures. They debate different understandings of cosmopolitanism as they are reflected in Odesa's rich multilingual culture, ranging from intellectual history and education to music, opera, and literature. The issues of language and interethnic tensions, imperialist repression, and language choice are still with us today. Moreover, the book affords a historical view of what lay behind the Odesa myth, as well as insights into the Jewish and Ukrainian cultural revivals of the early twentieth century"--

The war of annihilation is a militaristic activity, which has a destructive character, and each participating country in one form or another receives negative consequences of such confrontation. But the development of the military sphere of activity at a certain stage of human development forms a normative-legal system, which, in turn, creates the basis for the legal regulatory function of culture. From the very beginning, there was a cardinal contradiction that can be resolved only in such socio-cultural contexts as science, education, art, etc., which will help replace the brutal destruction of man by a person on a specific battlefield and help translate hostilities on the "chessboard" competition of intellectual and technical-technological support of the enemy through a preliminary analysis of all components of each other's military capabilities with a potentially calculated winner. ; Наш світ сьогодні має соціально-системний характер мережевої комунікації, тому сучасний соціум наглядно уявляє обмежений об'єм природних ресурсів за які можна воювати, але не бажано їх знищувати. З самого початку закладалось таке кардинальне протиріччя, яке можна вирішувати виключно у таких соціокультурних контекстах як наука, освіта, мистецтво тощо, котрі допоможуть замінити жорстке знищення людини людиною на предметно-конкретному полі бою і допоможуть перевести військові дії на «шахову дошку» змагання в інтелекті й техніко-технологічному забезпеченні противників.