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"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"--

Der 3D-Druck greift als Vervielfältigungsgerät in das Kernrecht des Urhebers ein. Der private Nutzer kann mit "Copy and Paste" alle Objekte drucken. Das Vervielfältigungsrecht des Urhebers wird durch eine private Nutzung von 3D-Druckern zu Hause, in FabLabs, Hackerspaces oder 3D-Druck Copyshops eingeschränkt werden. Das Urheberrecht als Eigentumsrecht aus Art. 14 GG wird mit dem Recht des Nutzers auf Information und Meinungsfreiheit nach Art. 5 GG abgewogen. Diese Abwägung ist in Zeiten der Digitalisierung, des Internets und der neuen Technologien eine der wichtigsten für das geistige Eigentum. Mit dem 3D-Druck steht und fällt die Frage nach der Vervielfältigungsfreiheit und der Suche nach alternativen Vergütungsmodellen. Schafft der § 53 Abs.1, Abs. 7 UrhG einen Interessenausgleich zwischen Urhebern und Nutzern? Die Arbeit untersucht die Vervielfältigung von Werken der angewandten Kunst unter dem Aspekt der Geburtstagszugentscheidung des BGH und macht die notwendige rechtlichen Änderungen deutlich. ; 3D printing is not only a technical topic but also a topic for creators. The 3D printer intervenes the core right of creators and makes copyright issues obvious. 3D printing is a new usage under section § 31 UrhG. The private user can "copy and paste" to reproduce any objects. The question is how the right of the creator can be restricted by private use of 3D printers at home, in FabLabs, hackerspaces or 3D printing copy shops. Copyright as a property right in Art. 14 GG faces the user's right to information and freedom of expression under Art. 5 GG. Balancing these two fundamental rights is one of the crucial questions for intellectual property in times of digitization, internet and new technologies, as 3D printing is also about freedom of reproduction and alternative compensation models. To what extent creates section § 53 para. 1, para. 7 UrhG a balance of interests for applied art? This present works examines the reproduction of applied art under the "Geburtstagszugentscheidung" and the necessity of reforming legislation in the age of 3D printers.

I will answer the question "What's in a copy?" by considering three sets of related issues: the importance of copies in academia; in cultural life; and in the economic world. In academia the current capability of making copies is challenging pedagogical practices and the trust of its members, plagiarism being the most immediate problem. The notion of authorship is also undergoing changes provoked by a proliferation of authors and new possibilities opened up by cyberspace. In cultural life, imitation and mimesis have long been fundamental engines of socialization. Our enhanced capacity of copying problematizes, with new intensity, the relationships between homogeneity and heterogeneity, between the genuine and the spurious. In the economic world, the digital era is threatening some of the fundamental tenets of capitalism, especially of its variant called the "knowledge society", regarding the control of intellectual property rights. The gap between normativity and social practices is widening. The many dilemmas and tensions identified in the text are understood as symptoms of two major characteristics of the current times: hyperfetishism and hyperanimism.