Suchergebnisse

Con este artículo pretendemos trasladar a la comunidad académica
algunas de las posibilidades e inconvenientes que la aplicación del conocido como gobierno corporativo de las sociedades, corriente genuina del Derecho privado,
puede ofrecer en el campo del Derecho público, especialmente en su consideración
a la sociedad pública local, constituyendo de este modo un instrumento
eficaz para reparar la dañada imagen ofrecida durante los últimos años y justificar
con renovada legitimidad la necesidad de su propia existencia. La observación, el
análisis normativo y jurisprudencial, así como el contexto socioeconómico donde
desarrollan su actividad este tipo de sociedades resultarán fundamentales para
obtener propuestas útiles de cara a su posible implementación.
Artikulu honen bidez, sozietateen gobernu korporatiboa delakoa
aplikatzeak ¿zuzenbide pribatuaren korrontea da berez¿ zuzenbide publikoaren
esparruan ekar ditzakeen aukera eta eragozpenetako batzuk helarazi nahi dizkiogu
komunitate akademikoari, batez ere tokiko sozietate publikoari dagokionez. Tresna
eraginkorra izango da irudia txukuntzeko ¿azken urteotan kaltetuxea geratu baitzaio¿
eta alferrik ez dagoela justifikatzeko zilegitasun berriz. Funtsezkoa da behaketa,
arauen eta jurisprudentziaren azterketa, bai eta jarduera zer testuinguru
sozioekonomikotan garatzen duten ikustea, ea horrela proposamen baliagarriak
lortzen ditugun horrelako sozietateak inplementatzeko.
With this article we intend to convey to the academic community
some of the possibilities and disadvantages that the application of the so-called
corporate governance of companies, a genuine current of private law, offers in
the field of public law, especially in its consideration of the local public society,
thus as constituting an effective instrument to repair the damaged image offered
during the last years and to justify with renewed legitimacy the need for its own
existence. Observation, regulatory and jurisprudential analysis, as well as the
socio-economic context in which this type of society operates, will be fundamental
in order to obtain useful proposals for their possible implementation.

The Family Business, as a phenomenon that explains the economic dynamism of the countries, has been studied from several points of view, standing out among them the Succession, the Corporate Governance or the factors that condition its Competitiveness. On the other hand, there are fewer specific studies about organization´s vision relating Communication Management and its impact on the achievement of success.
The study aims to determine whether the concept of communication is considered by family entrepreneurs as a key success factor within their general vision of management and strategy. And subject to it, it tries to unravel the vision that businessmen and businesswomen have in the field of Communication from the terms related to this matter that they use most in their testimonies. Likewise, the work proceeds to characterize the different roles that these business leaders confer on Communication from the instrumental point of view, as a tool that contributes to solving specific aspects of management.
The research is based on a review of the literature generated by scholars in the field of Intangible Resources and Business Reputation. It´s also focused on the analysis referred to the phenomenon known as the Family Business. From this theoretical framework, the object of study is based on the stories or testimonies of the forty businessmen collected over almost 800 pages in the two volumes that set up the work of KPMG entitled Those who leave their mark. The content and speech analysis techniques are used for their study.
The work confirms the importance of Communication in the transmission of the values that guide the activity of companies and make a difference with respect to their key competitors; hence, the intangibles that contribute to the configuration of business reputation. Likewise, based on the businessmen's own testimonies, the instrumental functions that businessmen confer on Communication for the achievement of their corporate and business objectives are identified.
As highlight in the study, the management of business intangibles is one of the latest and most important innovations in modern business management, and its leading role is the result of the evolution of strategic management towards new value niches within companies and its Communication´s development. Besides, in recent years, Communication has shifted its focus from the product to the brand, image and reputation of the companies.
Furthermore, within the resources included in the category of intangibles, reputation has become the real territory in which companies compete to win the favour of their clients and consolidate their position in the markets. This relevance acquired by reputation has led some authors to speak of the "reputation economy" to refer to the new economic and social paradigm in which we find ourselves.

The international oil industry has experienced a significant move towards liberalization & global integration. To succeed in this new scenario, PEMEX must renew itself & create both a corporate organization offering more certainty to the industry & a more efficient & competitive administration, as well as primary products & byproducts of a better quality. Likewise, PEMEX must overcome the problem intrinsic to the double logic by which it has worked since its inception: a domestic-policy view, on one hand, & an "entrepreneurial" stance, on the other. This paper aims at analyzing some of the main reforms implemented in the hydrocarbon sector & the strategies undertaken by the actors involved (from 1989 to 1997, & from 1997 to 2005) as a basis for carrying out a balance of the so-called governance in Mexico in times of swift changes & a divided administration. Tables, Figures. Adapted from the source document.

El presente trabajo es un estudio crítico sobre la relación existente entre medios de comunicación y corrupción política. La estrategia del mismo consiste en desvelar la posición de los medios de comunicación como mediatizadores activos de la relación entre gobernantes y gobernados, de manera que la información sobre corrupción producida por los medios no se vea como el mero cumplimiento de una tarea asignada desde sus orígenes ilustrados a la prensa, a saber, su labor de watchdog o perro guardián de las libertades públicas y del buen gobierno. Vistas así las cosas, los medios se configuran como actores políticos con intereses particulares que interaccionan con los hechos y a los que confieren (o no) la entidad de noticiables en grados diversos. Los escándalos de corrupción política deben estudiarse a la luz de las narrativas periodísticas, a la luz de los condicionamientos empresariales de los medios y a la luz de la configuración de las relaciones entre el sistema político y el sistema mediático. Sólo así podremos encarar la cuestión de fondo que se plantea al final de este trabajo y que pregunta qué pueden hacer los medios de comunicación para acrecentar la calidad de la democracia extirpando o al menos limitando en ella la corrupción política.
lan hau komunikabideen eta ustelkeria politikoaren arteko harremanei buruzkoa da. Lanaren estrategia komunikabideek gobernatzaileen eta gobernatuen arteko harremanak hedatzeko bitarteko aktiboak bezala duten jarrera agertzea da, hau da, komunikabideek ustelkeriari buruz emandako informazioa izan ez dadin prentsaren jatorrietatik datorren ataza soila, hots, askatasun publikoen eta gobernu onaren watchdog or atari-txakur lana. Gauzak horrela, komunikabideak aktore politikoak dira, interes partikularrak dituzte eta egitateekiko elkarrekintza dute, eta egitate horiei garrantzia ematen diete (edo ez), interesen arabera. Ustelkeria politikoko eskandaluak kazetaritzako argitan, komunikabideen enpresen interesen arabera eta sistema politikoaren eta komunikabide sistemaren arteko harremanak kontuan izanda aztertu behar dira. Horrela soilik ahal izango diogu lana honen funtsari ekin, alegia: zer egin dezakete komunikabideek demokraziaren kalitatea handitzeko, hau da, ustelkeria politikoa bertatik erauzi edo, gutxienez, mugatzeko?
This work is a critical analysis about the relationship between mass media and political corruption. Its strategy is to unveil the mass media position as an activ mediator in the relationship between governers and governeds so that information about corruption by the media cannot be seen as the simple fullfilment of an assigned task to the press since its Enlightment origins, i.e. their job of watchdog or guard dog for public liberties and good governance. As things stand, mass media are configured as political actors with particular interests that interact with facts to which the give (or not) a gradual entity of political newsworthiness. The scandals of political corruption should be studied in the light of journalistic narratives, corporate constraints of the mass media and the setting of relationships among the political and the media system. Only this way we will be able to face the underlying issue that arises at the end of this work and that questions what mass media can do in order to improve the quality of democracy by removing or at least constraining within the political corruption.