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The imperial strategies and discourses of domination in modern Ukrainian culture, their manifestations in the Ukrainian literature on the basis of post-colonial and cultural-anthropological methodologies are analyzed. Integration and consolidation of Ukrainian national culture is an important state-building and globalization process. The very state of postcoloniality of contemporary Ukrainian culture demands new integrated philosophical studies of Ukrainian studies, including the emancipatory, decolonial socio-therapeutic goal. The questions of imperial strategies of domination, postcolonial discourse and globalization were covered in his writings by G. Grabovich, T. Gundorov, N. Zborovsk, M. Pavlyshyn, O. Titar, E. Thomson, O. Yurchuk. It is argued that the proliferation of an anti-colonial narrative is a definite step in overcoming the colonial heritage, but much more effective in overcoming colonialism is through democratization and the simultaneous spread of different types of discourses - postcolonial, decolonial, postimperial, anti-colonial, multicultural. Modern Ukrainian culture demonstrates both anti-colonial and post-colonial discourses. Socio-political and socio-cultural events of the last time especially actualize anti-colonial discourses, which is due to awareness of Ukraine as a former colony. At the same time, post-colonial discourses also demonstrate not only global but also national Ukrainian specifics. We see that colonialism in Ukraine, and, accordingly, the imperial resentment of the former metropolis with respect to Ukrainian lands, is not only a historical phenomenon, but a condition that determines and generates new conflicts up to an armed confrontation. In general, the texts of Ukrainian contemporary literature in view of the state of postcolonialism are classified into two types: 1) the type that focuses on the deconstruction of the imperial (postmodern post-colonialism), 2) the type that restores the Ukrainian national mythology (nationally oriented post-colonialism). The traces of the imperial are analyzed in the useful sense of the national-centered construction, and in the negative, when under the postmodern mask the cultural field of the Empire-Colony relations is restored. It is concluded that national Ukrainian culture will develop effectively only if the main imperial strategies are deconstructed and the main imperial myths are debunked.

The article raises the issue of the importance of preserving and increasing the national cultural traditions of Ukrainians, without which one cannot hope for development in the civilization process, because based on cultural and spiritual priorities, a full-fledged sociocultural environment with values is forming. The article considers the essence of national culture as a sphere of spiritual and material possessions that influence the communicative organization of people with specific values and norms of behavior.
The role of national culture as a potent factor in the deconfliction of Ukrainians in Ukraine and abroad is underlining. It is known that Ukrainian culture has been leveled for a long time, subjected to censorship bans and ideological pressure, especially during the Soviet period. Our culture has gone through a period of destruction, but now it is a time for national and cultural revival, opportunities for free choice and self-realization of the artist, time for renaissance and development of the ethnocultural heritage of Ukrainians, which is one of the priorities of national revival and preservation. The Ukrainian nation is modernizing, actively creating its cultural space despite the slowdown of the outdated administrative system, economic instability, hybrid warfare, and manifestations of military aggression by Russia.
The article examines the peculiarities of the creation of the cultural space of Ukrainians in modern conditions, taking into account the challenges of the globalized world and the threats of the "Russian world". Thanks to the state support and implementation of humanitarian policy programs, the consolidation of Ukrainian societies, and the unification of citizens of Ukraine and Ukrainians in the world around national values and priorities. The core of the unity of Ukrainians is the national idea, the preservation of self-identity, patriotism, and the establishment of the ukrainian nation in the modern world. The emphasis is determined on the fact that national culture has a great potential in establishing Ukraine in the world cultural space and is a consolidating factor in the political unity of society, especially in the current conditions of hybrid warfare and the struggle of Ukrainians against Russian aggression.

The issue of safety culture is one of the most important in a modern medical facility because any problems during the provision of services may lead to irreversible consequences. Not only the patient may suffer, but the doctor who assisted. Unfortunately, very little attention to this issue is paid in Ukraine. Based on this, we can say that the topic is relevant and requires studying. The purpose of writing this article is the analysis of the ways of forming professional safety culture in clinical medicine. The methods by which we carried out scientific research are observation, analysis, evaluation, comparison, generalization. The work examined interpretation of the term "safety culture", types of innovation in which it belongs and the main methods of its creation in the medical field. Safety culture in the medical field involves the right of all health care workers to use measures to prevent actions that can harm a patient or a colleague. Different approaches were considered in the interpretation of the term "safety culture" and we proposed our own: safety culture is a system of values, objectives, knowledge and skills, rules and procedures, convictions shared by representatives of a certain medical profession and supported by patients, creating a favourable working climate, atmosphere of trust and becoming an efficient tool for achieving the goals of the organization. The main components of the safety culture were defined: responsibilities of managers, communication, performance, resources of safety, trust, the degree of job satisfaction, etc. Based on several studies, it was found that no country has a perfect medical system. Every system should be improved. We proposed measures to fix the situation with the safety culture in health care facilities. The correct management of safety can eliminate or fix many medical errors. That is why the need for a clear program of implementation, execution and control of SC in the medical establishment is necessary. Scientific novelty of this work lies in the interpretation of the term "safety culture" at medical institutions and in determining major steps towards its creation. Practical value of the work is the opportunity to implement these steps in medical institutions for improvement of the safety culture and, therefore, to reduce the risk of bad accidents during treatment. Further research can address safety culture management in medical institutions on the examples from the experience of countries with effective systems of health care.

The figure of Panteleimon Kulish is particularly prominent and influential for Ukrainian culture. But not all his works have not been published yet. Numerous of generations of scholars have studied his literary heritage and research works. These studies have been more and more elaborated with every stage in the Ukrainian humanities' development due to the application of new research methods. Intersectionality of the writer's literary and research interests determines the approaches to the study of his copious achievements as an author, poet, historian, translator, folklore researcher, literary critic, publisher, and social activist. Since his literary and research works were first published and up to nowadays, they have been studied by M. Kostomarov, O. Bodianskyi, M .Zerov, V. Petrov, O.Vertii, Ye. Nakhlik, Ya. Harasym, V. Ivashkiv, O. Fedoruk and many other scholars. Nevertheless, his works devoted to literary criticism require more rigorous scrutiny. They have been studied mainly from the perspective of P. Kulish's evaluation of various works by particular writers. The attention should be drawn to the fact that, in the meantime, he repeatedly emphasized the importance of preserving the Ukrainian language and national culture, its uniqueness and significance. As a matter of fact, the analysis of certain literary criticism studies through this perspective is the main purpose of the article. Having conducted this study, it is necessary to conclude that living under conditions of the imperial censorship, total prohibition of everything related to Ukrainian culture, P. Kulish was always a zealous advocate of the native language, culture and national interests of the Ukrainians. Such views are widely presented in his literary criticism' works and serve as the basis for the main analyzed material. After all, he proved it by all his life, including his literary works.

The elements of corporate culture and its impact on innovation management are investigated. A corporate culture tasks in the structure of enterprise activity innovative system are developed.

Each organization as a socio-economic system is exposed to the factors of external and internal environment; the organizational culture (OC) of the company is in its turn the product of the interrelation between the external and internal environment of an enterprise, so any impact will determine further formation and development of OC. The factors of both external and internal environment can have a positive or negative trend to a change. The problems of the research into the essence of OC and the innovation potential are tackled in many papers of both domestic and foreign authors, but no relationship was identified between the structure and the factors of OC and innovation potential. Therefore, in our opinion, the issue of identifying the factors influence presents a problem. Its defining will make it possible to forecast a positive or a negative trend in the change of the organizational structure that will determine the capacity to enhance the innovation potential of an enterprise. The purpose of writing this article was to study the influence of factors of external and internal environment of the organization on the components of OC and the innovation potential of an enterprise. To explore the problems studied for the article we structured in detail the concepts and elements that OC contains, and also defined the structure of the innovation potential, its components. Comparison of the structures of OC and innovation potential demonstrated the presence of common and interrelated elements. A deeper analysis was conducted by defining the main factors of OC. The results of the analysis allowed determining the place of OC in the structure of the innovation potential of an enterprise. Thus, the following conclusions can be made. First, the structure of OC and the innovation potential contains a shared item, which is microclimate that implies conditions that can facilitate the development of innovation in the organization. Second, the factors of OC for the most part form the structure of the innovation potential: personality of the founder – management style, system of communication; the size of the organization determines its structure, the presence of various technological premises, the possibility of free movement of the personnel and organization of work. Third, production technology, adopted by the organization, determines the level of its innovation potential. The flexibility of OC allows more intensive using and adapting innovation technologies at an enterprise. The scientific novelty of the research. For the first time we formulated a definition of OC as a model of key elements, genuinely correct and the one that is passed on to the new members of the team as a certain dogma. The practical value of the work lies in summarizing and comparing the basic elements of OC and the innovation potential and identifying common peculiarities that makes it possible to define the role of formation and development of organizational culture in improving the innovation of an enterprise. Further objectives are defined as the analysis of influence factors on the Ukrainian enterprises, identification of problems and development of plans to eliminate them or warn about them.

The paper deals with the research of the role of labour in the life of contemporary man in terms of the philosophical conception of the "congenial work" of Hrygorij Skovoroda. The reason for turning to Skovoroda's views is the importance of studying the phenomenon of labor, which appears in the XXI century in the sphere of common interests of economics, culturology, philosophy, sociology, psychology. Modern realities – migration processes that move a large number of people from continent to continent, from state to state; new technologies that have been replacing human labor since the industrial revolution, and so on. State social policy is aimed at providing the population with work and supporting those who are temporarily unemployed or completely incapacitated. The challenge for Ukrainian society is the same as for the world community, especially because the events in Ukraine since 2014. Ukrainian society must be ready for innovations in understanding and perceiving the phenomenon of labor in modern conditions. Issues of the balance between work and happiness, the welfare of the individual and the social, and the ways of self-knowledge are being updated. We explore the hard work as the main quality of a socially successful person in the history of Ukrainian culture, negative recovery from laziness and mismanagement. We accent the importance of historical achievements of Ukrainian ethnopedagogy with the transmission of knowledge and experience through imitation, as well as the gender aspect of folk labor education, in particular Ukrainian rituals and traditions of knowledge transfer and education from generation to generation. The modern philosophical view on the correlation of human involvement in work and the formation of a number of human virtues in contrast to laziness and the associated spiritual degradation and poverty is analyzed. Prospects for further research at the junction of economics, sociology, philosophy, psychology, related to the economic set of mind.

The article examines the theoretical and legal, legislative and other approaches to understanding the essence and content of the principle of formation of ecological culture in environmental law and legislation of Ukraine. At present, the principle of formation of ecological culture is only partially reflected in the norms of the Constitution of Ukraine and current legislation, in particular the Law of Ukraine "On Environmental Protection". The implementation of this principle in legislative, practical and law enforcement activities will help increase the level of environmental and legal awareness and culture, ecologization of national law and legislation. The level of ecological and ecological-legal culture in society determines the effectiveness of operation of ecological management and control system, the guarantee of the ecological safety of economic and other activities, the achievement of ecological law and order, the restoration of ecological balance, the development of science and ecological knowledge. The strengthening of the principle of ecological culture formation will be promoted by performance of the strategic tasks put in provisions of sources of the state ecological policy, primarily, the Basic principles (strategy) of the state ecological policy for the period till 2030. Proposals have been made to improve the current legislation in order to take into account the principle of forming an environmental culture, guaranteeing the sustainable development of our country from the standpoint of current challenges and processes of globalization. The opinion on the expediency of constitutional contemplation of the principle of formation of ecological culture as a basis for building a democratic, social, legal and ecological state had been expressed. This principle is offered to supplement the main sources of natural resources, environmental law and environmental safety law. The introduction of the principle of formation of ecological culture in the national legislation should assume a nature of a systemic character, which will help to provide the coherence of environmental law and other branches in the regulation of environmental relations. This will increase the level of ecological and legal culture of society and citizens and strengthen the course of our state towards international and European integration. Keywords: ecological culture, ecological-legal culture, ecological law, ecological legislation, environment, principles of ecological law, principles of law, state ecological policy

The paper deals with the analysis of innovations in legal regulation for formation and providing of activities of Chornobyl Radiation and Ecolog- ical Biosphere Reserve within the Exclusion Zone and the Zone for the Unconditional (Obligatory) Resettlement in Ukraine.

Special attention is paid to the legal regime of Biosphere reserve, that provides the following: the national and international level of the legal protection and reproduction of fauna and flora and their habitat; preservation and reproduction of wildlife objects, included in the Red Book of the Threatened Animals and Plants; fundamental scientific research conducting and the prediction of further changes in the species and population status of wild animals and plants world; development of the ecological and legal culture of the society and individuals as a result of organization and implementation by the said Reserve of informational, educational, recreating, touristic, educational, and cognitiveactivities.

At the same time, this Biosphere reserve was created within a territory that for a long time has been ecologically and radioactively dangerous. The legal regime in Chornobyl Zone has provided a number of restrictions for living and performing certain types of activities. The author empha- sizes the need for deeper research of on the issue of the safety level for wild animals and plants within the area of the said Reserve, as well as the development of criteria for assessing the environmental and radioactive safety for wildlife.

The article studies the features and patterns of progress in the design of Ukraine in terms of socio-cultural integration transformations in the context of the formation and development of project culture. The research is based on transdisciplinary methodology, a post-classical paradigm of scientific knowledge, principles of determinism, conformity and complementarity, analysis of socio-historical and socio-cultural preconditions, integration and development of design in Ukraine as a whole fragment of reality, formation of project culture objects in European context progress design. The impulses and peculiarities of the progress of design in Ukraine in the conditions of socio-historical and socio-cultural integration transformations as a phenomenon of project culture and a component of the national and European cultural space are presented. A set of socio-cultural preconditions, impulses of formation and periodization of design progress in Ukraine, dualistic direction and introduction of professional education in design, translation of European values and national traditions of material and spiritual culture in the environment of project activities, which determined the specific path of its development are revealed.

Lady Gaga as a postmodern cultural icon manipulating with images and symbols has created in her "performances" a kind of new "post"-postmodern feminism, in which she followed the line of feminine anarchists – in politics, arts and culture. "Gaga ideology", which in fact "embraces a void", nowadays is vividly presented across alternative forms of popular culture with the subsequent great impact on the generation of millennials.

The relevance of the work consists in the following. Tourism is appropriately considered one of the fastest growing sectors of the world economy of the XXI century. Under conditions of permanent economic crisis and therefore intense competition, the main task of the tourist enterprises is to conquer (hold) a leading place in its segment of the market of tourist services, gaining and increasing profits. One way to draw attention of consumers to their services is to offer to the market such a service which would be different from the existing ones. This should be contributed by the implementation of innovations. The issue of management of innovation activity of tourist businesses remains open and requires further consideration by scientists. The aim of our study was to define a framework of provisions for the management of innovation activity of tourist enterprises and to substantiate measures for its improvement. The set scientific tasks were performed with the help of comprehensive general scientific methods: analysis, synthesis and generalization. We examined the definitions of "innovation", "innovating activity", "innovation capacity" in relation to the specifics of the tourist business and tourist enterprises of Ukraine. The need for the involvement of managers of tourist enterprises to form the innovation potential of these enterprises was substantiated. We proposed to specify the concept of "innovation potential of tourist enterprise" as an opportunity to transform and streamline the experience and prevailing stereotypes of the interaction of the subjects of the business process and the concept of "innovation of the tourist company" as a set of scientific, organizational, technological, commercial, financial measures that promote innovation. It was stressed that to discuss the innovation potential of the company is possible only in the context of the tandem "innovation culture of an enterprise" and "professional culture of the manager". We determined three components of the innovative activity of a tourist enterprise: activities focused on finding or creating new tourist products, new methods of servicing customers, pricing policy, etc.; activity aimed at the completion of the measures implemented earlier, to the level of innovative projects (services, products, technologies), oriented to the needs of the tourist market; measures for the implementation of innovative projects or technologies of production and service provision. The scientific novelty of the work is in the proposal to consider for the first time "the innovation potential of the tourist company" as an opportunity to transform and streamline the experience and prevailing stereotypes of the interaction of the subjects of the business process and "the innovating activity of the tourist company" as a set of scientific, organizational, technological, commercial, financial measures that lead to innovation. The practical value of the work lies in the possibility of using studied definitions of "innovation", "innovative activity", "innovation capacity", "innovation potential" in the practical work in the field of tourist business. The basis of further research might be studying the impact of innovative changes on the organizational culture of tourist enterprises.

The article is devoted to the analysis of the creative heritage of Panteleimon Kulish in the context of modern realities. Scientific work of Panteleimon Kulish is extremely wide. It includes the general concept of Ukrainian culture and language, the problems of development of the Ukrainian nation, its mentality and historical mission. The proposed article deals, first of all, with the problem of personal orientation of the author related to the "internal" and "external" in human, in his mind and heart. Panteleimon Kulish was not a single researcher who drew attention to the mental feature of Ukrainians in the juxtaposition of heart and mind, feelings and logic. The mental character of such a struggle continues in the opposition to the "city" and "countryside" as an embodiment respectively of civilization and culture. The culture appears for P. Kulish to be something sacred, ancestral and spiritual, which, in fact, creates an inner person. It is argued that in a certain sense the orientation of the movement of civilization and culture is diametrically opposed. Since civilization tends to unify and standardize, culture focused on spiritual potentials, tends towards individuality and uniqueness. Globalization, as a civilization movement leads to integration of the processes and the transformation of national culture towards its unification. The main idea of Kulish reflections during his whole life was an attempt to preserve the national identity of the Ukrainian people, their language and culture, customs and traditions and, at the same time, to involve Ukrainians into the European community. Therefore, the fears of Panteleimon Kulish, concerning civilization pressure on the national culture have undeniable reasons. Finally, the author of the article turns to Kulish thoughts about the problem of the personality of human, his destiny, his national way of life, and also the problems of self-knowledge.

Review of the monograph T. Vlasova, I. Grabovska, Y. Galytska "The actual gender: the international and Ukrainian context". Kyiv: Millenium, 2018. - 132 p.

The problem of transformation of feminist ideologies, peculiarities of formation of gender discourse in postmodern culture, development of gender practices, peripheries of formation of gender system of Ukrainian society are the most urgent, but not all issues which are professionally, convincingly and interestingly considered by the authors of the monograph. Everyone who reads the text will be forced to conclude that the new principles of gender socialization formed in Western culture, which provoked a change in the gender order of postmodern societies, are now actively penetrating into our culture and establishing it, changing the traditional gender structure of Ukrainian society.

The study analyzes the phenomenon of national and cultural identities, which acquires the meaning of the fundamental mode of human existence in the modern globalized world. The "hybrid war", in which Ukraine has been involved for more than 3 years, has directed its citizens not only to discover their national and cultural identities but also to determine their civic position. During such critical historical times, a special attention is given to outstanding personalities, with whom the nation identifies itself and who embody its creative potential. Among such "iconic figures" of the Ukrainian nation, we recognize the following thinkers and prominent scholars: philosopher, Slavist, and scholar Dmytro Chyzhevskyi (1894-1977), and linguist, historian, literary critic Yuriy Sheveliev (1908-2002). Dmytro Chyzhevskyi and Yuriy Sheveliev made a significant contribution to the study of Ukrainian culture. They have introduced achievements of the Ukrainian culture to the world, and it enabled an adequate perception of Ukraine as an independent state. Each of them had a significant influence on a number of famous Slavists and linguists from the leading world universities, who continued the study of the Ukrainian culture. Both scholars deliberately chose their national identity and popularized Ukrainian culture during the period of protests and the ethical impossibility of separation. It was a hard time of denial and destruction of Ukrainian culture. This historical period reminds us the current situation in Ukraine, when on the wave of the "hybrid war" and protests against the aggressive Russian occupation manycitizens got intothe "Ukrainization" process. Ukraine was delighted to have among those who identified themselves as Ukrainians such world-class thinkers as Dmytro Chyzhevskyi and Yuri Sheveliev.