Suchergebnisse

Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.

Educational quality assurance is an important part of the education system, its function is to ensure that the education process goes according to plan and is able to achieve the goals effectively and efficiently. The implementation of Digital Assurance in the English Literature Department of Surakarta IAIN is one of the innovative steps in the quality assurance process at Surakarta IAIN. This paper will describe the transformation process that occurs in the implementation of Digital Assurance. Data obtained from interviews and documentation studies. The analysis carried out concluded that the transformation process of quality assurance based on Digital Assurance in the Department of English Literature used a Top-Down pattern. Transformation is supported by leadership factors and strong commitment, adequate human resource support and a conducive organizational ecosystem.

The paper analyzes the analysis of the National Digital Literacy Movement (GNLD) from the perspective of good governance with qualitative methods. This analysis is motivated by the pros and cons of GNLD. Those who view this movement as good at fighting hoaxes, fake news, fake news or other negative content that are judged by the wider community. Meanwhile, those who assess the assessment, this movement is an attempt by the government to lead public opinion to legitimize and silence voices criticizing government policies. Analysis of the conclusions of GNLD in the perspective of good governance that GNLD is a government effort to provide security services as well as members of the public in surfing in cyberspace. ; Tulisan ini hendak menganalisis Gerakan Nasional Literasi Digital (GNLD) dari perspektif Good Governance dengan metode kualitatif. Analisis ini dilatarbelakangi oleh pro dan kontra terhadap GNLD. Pihak yang pro memandang gerakan ini bagus untuk melawan hoaks, berita palsu, berita bohong maupun konten-konten negatif lainnya yang beredar di masyarakat luas. Sementara yang kontra menilai, gerakan ini sebagai upaya pemerintah untuk menggiring opini publik untuk melegitimasi dan membungkam suara-suara yang mengkritik kebijakan pemerintah. Simpulan analisis GNLD dalam perspektif good governance bahwa GNLD merupakan upaya pemerintah untuk memberikan layanan keamanan sekaligus memberdayakan masyarakat dalam berselancar di dunia maya.

The low HDI in Pandalungan is a government-focused development priority, especially in the healthcare sector. The attempts to break the COVID-19 chain must be made to improve the quality of government services in the region. In optimizing the activities, the sub-district leaders play a significant role. There is an appeal to the sub-district leaders to enforce social distance since there is no face-to-face meeting with the appliance assigned. The Camat (a sub-district head) needs to adjust to this situation, so the Camat uses new media to perform his tasks. The COVID-19 pandemic affects several aspects of life, including the style of leadership. Digital leadership has become a model of leadership that is successful during the time of the COVID-19 pandemic. The current study, based on those evaluations, is aimed at assessing the impact of digital leadership on the performance of public services by the sub-district chief Pandalungan. To meet the goal of the study, a qualitative approach is applied. It can be concluded that transformational leadership is oriented towards the organization's vision and goals, which are outlined in action.

The background of this article is the existence of a global pandemic COVID-19 which has an impact in various fields. This article seeks to explore the impact of the COVID-19 global pandemic on information and communications technology (ICT) in the form of digital diplomacy. Exploration is carried out by investigating the case of Indonesian diplomacy at the United Nations (UN) in March, April, and May 2020. The main concept in this article is digital diplomacy. This concept illustrates the use of ICT as a means of diplomacy for state actors and changes at the policy and institutional levels. This article found various digital diplomacy activities from the Permanent Mission of the Republic of Indonesia to the United Nations in New York, United States during the global pandemic COVID-19. These activities include: 1) coordination with Indonesia's Embassy and Consulate General in the United States to protect Indonesian citizens; 2) participation in UN Security Council virtual meeting to discuss international peace and security issues; and 3) participation in other UN bodies virtual meetings to discuss international development issues. This article argues that the impact of the COVID-19 global pandemic in the field of ICT is reflected in Indonesia's digital diplomacy at the United Nations. The global pandemic COVID-19 changed the means and tools used by Indonesian diplomats to gather information, negotiations, and responses on international issues. Even so, Indonesian diplomacy at the UN continues to run optimally.

The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory. ; The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory

The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions. ; Era disrupsi menciptakan peluang besar untuk pengembangan pariwisata halal dengan pemanfaatan teknologi dalam pemasaran produk wisata. Sebagai pilot project pengembangan pariwisata halal di Provinsi Kepulauan Riau, Pulau Penyengat menghadapi tantangan era disrupsi dalam membangun citra sebagai destinasi pariwisata halal unggulan. Penelitian ini bertujuan menganalisis pemasaran pariwisata halal di Pulau Penyengat pada era disrupsi, terutama dari aspek pemasaran digital. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui studi pustaka dengan sumber data berasal dari artikel jurnal dan data literatur lainnya. Upaya pemasaran pariwisata halal di Pulau Penyengat secara digital belum dilakukan dengan maksimal. Pemasaran pariwisata cenderung menggunakan iklan media massa, baliho, dan festival tahunan. Saluran digital yang digunakan untuk mempromosikan pariwisata Pulau Penyengat terdiri dari media sosial, online booking site dan panduan e-book di halaltrip.com. Namun, penggunaannya masih terbatas pada informasi mengenai kegiatan pariwisata, dan belum memperkenalkan pariwisata halal secara riil. Hal ini terbukti belum optimalnya informasi mengenai konsep pariwisata halal dan belum tersedianya informasi tentang panduan perjalanan pariwisata halal bagi wisatawan Muslim di platform digital yang digunakan. Saran dalam upaya mempromosikan pariwisata halal Pulau Penyengat melalui saluran digital adalah pemilihan konten yang menarik di saluran pemasaran digital, ketersediaan informasi kebutuhan layanan halal, dan inovasi terhadap atraksi daya tarik wisata.

Purpose The study aims to examine the military-connected firms' risk preference, specifically in the innovation intensity level context. The authors argue that firms with military-experienced top management have conservative and risk-averse behavior, influencing the innovation investment policy. Design/methodology/approach The authors use nonfinancial Indonesian-listed firms from 2010 to 2018 amounted to 2,504 firm-year observations. Findings The authors document a negative relationship between military connection with both innovation activities and outputs. The additional analysis documents that risk-preferences of military-connected firms will be drastically changed when the industry has a high digital level, which confirms that risk-averse military-experienced management is less dominant with adaptation skill. The authors also identify that veterans did not need a long tenure to influence firms' innovation investment policy. Lastly, the result is robust due to various endogeneity tests employed. Originality/value This study further examines military-connected firms' technological innovation compared to prior studies and enriches the related literature.

One of the programs in Communication Information Technology in the government field is the implementation of E-Government. During this digital era, efforts to implement e-government are being actively carried out by public or government bureaucracy to improve services to the public and governance. Pidie district government has begun implementing e-government, one of which is through Pidie District Head Regulation No. 53 of 2018 concerning the Implementation of e-Perfomance in Pidie District Government Unit in which it is a part of e-government. Pidie Government through Pidie Regency Personnel and Human Resources Development Agency (BKPSDM) has begun to socialize e-government implementation by disseminating e-performance applications to the civil servantin Pidie District Apparatus Work Unit. This research was conducted to see the relationship between e-government implementation and the performance of the Civil servantin the Pidie District Government. This research used a combination method approach using sequential explanatory design. The data collection technique used in this study was the distribution of questionnaires to 22 Civil servant (ASN) in the Central Government Office of Pidie District, the Regional Secretariat of Pidie District, an office directly related to employment, namely BKPSDM. The sampling of this research is purposive sampling which is a non-random sampling or nonprobability sampling. Processing data using Partial least square (PLS) analysis which is a multivariate Structural Equation Modeling (SEM) data analysis method. In the PLS analysis method there are three stages of evaluation, first evaluating the outer model, second evaluating the inner model, and finally testing the hypothesis. The results of the final evaluation of hypothesis testing can be concluded that the implementation of E-Government has a significant relationship with improving the state civil apparatuses performance of the Pidie District Government with a contribution of 79.7%.