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IN THIS INTERVIEW, HERMAN ANSWERS A SERIES OF QUESTIONS CONCERNING SOME OF THE IMPLICATIONS AND ISSUES ARISING FROM HIS BOOK, WITH NOAM CHEMISTRY, MANUFACTURING CONSENT: THE POLITICAL ECONOMY OF THE MASS MEDIA. THE BOOK PROVIDES A "SYSTEMATIC" PROPOGANDA MODEL" TO ACCOUNT FOR THE BEHAVIOUR OF THE CORPORATE NEWS MEDIA IN THE UNITED STATES

International audience ; This article reflects on the legacy of the American media critic and political economist Edward Herman; his influence on the field of media scholarship, and on the author"s own work. Its notes that Herman"s contribution has often been underappreciated due to Chomsky"s enormous stature as a public intellectual, and argues that as the principal author of the "propaganda model" Herman made a significant contribution to scholarly and public understanding of the private news media. It notes a number of weaknesses in Manufacturing Consent, some of which are well known and have been addressed by the authors: an overemphasis on "closure" and homogeneity in media systems, and a related "media centrism" that may engender a certain political fatalism; an underdeveloped conception of the role of ideology; and a lack of empirical evidence on the operation of the five "filters" as casual mechanisms giving rise to media content. It concludes that such weaknesses notwithstanding, Herman"s model is an exemplary piece of sociological theorising, and is only deterministic or simplistic insofar as it is ambitious and schematic.

International audience ; Boosted by a Chinese translation of Manufacturing Consent in 2011, "manufacturing consent" and "propaganda model" have become fairly well-known terms in the Chinese communication studies field. Actual understandings and invocations of these ideas, however, are complex and multifaceted. Graduate students tend to have a superficial understanding of these ideas without a grasp of Herman and Chomsky"s broader critique of the political economy of global communication. State propaganda officials and communication strategists tend to accept these concepts for their demystification of the US media system on the one hand, and use Manufacturing Consent as a "how to" guide to enhance the effectiveness of Chinese official communication on the other. While there are also examples of more substantive expositions of Herman and Chomsky"s ideas on their own terms, a strong liberal perspective continues to take the US media as a normative model for China and ignore works such as Manufacturing Consent. As China expands its global reach, how Chinese scholars come to terms with Western critical communication scholarship and develop their own indigenous critique of the political economy of global communication has emerged as an issue of both theoretical and practical importance.