Suchergebnisse

With the emergence of television, pre-election campaigns in US shifted its focus from the content and the platform to the image of candidates who became well-packaged products. The biggest election turnout in US occurred exactly at the time of the emergence of this media; however, the percentages of voters' turnout plummeted in the nineties. Enhanced by the attributes of television as a media, the focus on "how" rather than on "what" did not achieve absolute results, and voters responded to the invasion of political image producers with voting abstinence. The latest chapter in pre- election campaigning is the Internet. With its properties and the rapid expansion of the users' net, the new media offers different conditions of communication with voters and is becoming a powerful - and so far, insufficiently utilised - weapon in the hands of pre-election strategists. (SOI : SOEU: S. 191)

The author examines attempts to reform the communist systems in Europe during the 1960s, especiallly as they relate to the process of election to organs of government in Croatia and Yugoslavia in 1967 and 1969. Issues surrounding the legitimacy of government, economic development, and internal political and national tensions provided the impetus for the growth of the reform movement. Economic reforms were geared towards recognition of market forces, while political reforms revolved around a general democratization of the system. The allowance for "slightly greater freedom" in politics meant minimum tolerance of diversity including national rights as well. The growing strength off the reform movement quickly revealed the threat reform posed to the fundamental social relations upon which the communist model of society was based. Reform especially threatened the dominant role played by the communist party. Conservative forces predominated in the ensuing political struggle, and the curtailment of reformist tendencies was also influenced by the involvement of the USSR. An example of the curtailment of reformist tendencies were the elections to the Croatian Sabor and the Federal Assembly of Yugoslavia. A relative liberalization of elective processes to the legislative branch took place when more than one candidate was allowed to run for a single mandate. In many instances during the 1967 elections, struggles between the candidate supported by the League of Socialists, the official candidate, and an independent, or "unofficial" candidate, were common. The loss of total control over the electoral process was viewed unfavourably by the ruling party and the former control over elections was quickly reestablished. (SOI : CSP: S. 346)