Suchergebnisse

In this paper the author statistically analyses the main results of the 2004 elections for Italian Members of the European Parliament. Compared to the previous European elections, of 1999, there was an increase in turn out of 1.9 percent, thus bringing to a halt the negative trend which characterized Italian European elections from 1979 to 1999. In terms of the distribution of valid votes among the official lists, there was a significant swing away from Forza Italia & from the Bonino-Pannella list, a minor worsening of the position of the main Centre-left list (Uniti nell'Ulivo), & an improvement for Rifondazione Comunista, Alleanza Nazionale, Unione di Centro, the Lega Nord, Comunisti Italiani & the Greens (Verdi). Finally, it is noted that in terms of preferences in favour of the candidates of the lists voted for, although in each of Italy's five constituencies voters were allowed to express up to three preferences, the number of preferences expressed was in fact lower than in 1999. Adapted from the source document.

The close outcome of the Italian general elections of 2006 highlights the crucial role of floating voters, switching from one coalition to its opponent. Using survey data, the paper studies the relation between the degree of political interest & knowledge of individual voters & their propensity to switch between competing coalitions in subsequent elections. Two rival hypotheses are proposed. The first, dubbed the "electoral market," states that most vote change happens among the most interested & informed. On the contrary, the rival hypothesis of the "electoral bazaar" envisages a scenario where floating voters are mostly among the least politically involved. The results of the analysis show a marked difference between patterns in the First & the Second Republic. Tables, Figures, References. Adapted from the source document.

Examines trends in political communication in Italy, exemplified by the June 1993 mayoral election in Milan.

A review essay on books by (1) Jennifer Lees-Marshment, Political Marketing and British Political Parties (Manchester: Manchester U Press, 2001); (2) Bruce I. Newman (Ed), Handbook of Political Marketing (Thousand Oaks, CA: Sage, 1999); & (3) Fritz Plasser & Gunda Plasser, Global Political Campaigning. A Worldwide Analysis of Campaign Professionals and Their Practices (Westport: Praeger, 2002). The reviewer aims to delineate a general overview about political marketing, a subject located somewhere among political science, communication, psychology, & marketing. This subject is not well known in the Italian academic & professional panorama, but is quite developed in the Anglo-Saxon countries, especially after Downs's book on the "economic democracy." This contribution distinguishes between two different approaches to political marketing: The "reductionist" approach confines political marketing to the use of sophisticated technologies of communication & polling for the electoral campaign. The "holistic" approach considers instead the political marketing as a completely new paradigm, through which one can "read" & understand the entire complex of political phenomena. The article ends with an analysis of chances & risks regarding the application of marketing principles in the political arena. 20 References. Adapted from the source document.

Summary in English.

Analysis of preferential voting in Italy, based on results of the 1970, 1975, 1980, 1985, and 1990 local elections. Summary in English.

Examines the democratic transition and consolidation process in South Africa; the Apr. 1994 multi-racial elections, regional economic integration, politics in southern Africa, constitutional revision, and other issues; 6 articles. Summaries in English p. 290-2.