Suchergebnisse

Die "Schwarze Kunst" hat in den letzten Jahrzehnten gravierende technologische Änderungen erfahren. Nach der Ablösung des Bleisatzes durch den Fotosatz kam in den Achtziger Jahren das "Desk Top Publishing" mittels Kleincomputern auf. Heute haben wir es mit multifunktionaler Software für die Text-, Bild-, Zeichnung- und Grafikintegration zu tun. Electronic Publishing findet nicht nur in der Presse, sondern auch in Film, Hörfunk und Fernsehen Anwendung. Parallel zur Entwicklung der Produktionsebene wurden digitale Speichermedien wie CD-Rom, Photo-CD usw. entwickelt. Mit der Etablierung von elektronischen Datenbanksystemen und leistungsfähigen Datennetzen wird schließlich die universelle Verfügbarkeit gewährleistet. Im Vergleich zu den USA ist das deutsche Verlagswesen technologisch allerdings noch unterentwickelt. (KB)

OhioLINK, a consortium of university and college libraries, has built one of the world's largest electronic journal archives. Many lessons have been learned about electronic journals during the building of this archive. How OhioLINK and other organizations build archives of electronic journals and how these archives are designed to make their contents accessible to users are described as are the changes that occurring in the contents of electronic journals. These three areas, how archives are built, their features, and future trends in publishing are related to their effects on journal readers.

Electronic publishing needs a strong input of marketing thinking. Technological hype has created a sales fetish which has little evidence to support its claims. The substantive benefits when a broader perspective is taken for authors and readers are very significant, including considerably faster publication and much wider dissemination via Internet. Archival knowledge and current awareness/browsing of the body of knowledge and information require quite different marketing approaches. Little attention has been given to their discrete needs. Draws comparisons from retailing theory and from the emerging range of experimental cases from Internet pioneers to identify robust strategies for short‐ and medium‐term action by publishers. They imply a determined effort to avoid hard selling and product‐driven mindsets in favor of exploitation of the scope for interactive and integrated marketing to authors and readers alike.

The UBC Library along with many other research libraries is beginning to develop a range of publishing support services for faculty and students. This presentation focuses on new developments and open access trends in scholarly communication and publishing. It was delivered as part of a graduate seminar in the Dept of English on April 2, 2009. ; Library, UBC ; Unreviewed ; Faculty