Suchergebnisse

Verfasser: Julia Barbara Reschreiter, BSc. ; Universität Innsbruck, Masterarbeit, 2017 ; (VLID)2268928

In a recent union election, an affiliate of the Communication Workers of America (CWA) unanimously won the right to represent certain technology employees of Cognizant Technology Solutions Corp. The names of the parties may not immediately resonate, but the CWA affiliate is Alphabet Workers Union. In turn, Cognizant Technology Solutions is a staffing agency for Alphabet Inc., which is the parent company for Google, and which was ruled by a National Labor Relations Board (NLRB) Regional Director to be a joint employer with Cognizant. The union win is a step forward to a new joint employer standard that holds putative joint employers liable for bargaining obligations and unfair labor practices.

This study examines employer branding and the relationship between corporate reputation, social media, and the intention of potential applicants to seek future employment. The researchers deployed a structured questionnaire to gather data from national service personnel in Ghana via the WhatsApp platform using a Google Form hyperlink. The proposed conceptual framework was tested based on 581 generated responses. The researchers depended on ADANCO 2.1 software for analysis. This helped in producing the PLS-SEM. The results indicate that the application value, development value, and social value positively impact reputation, which successively influences the intent to apply. The findings also reveal that, where social media influence intention to apply, it does not positively impact corporate reputation. The limitation of this study and directions for future studies are presented.