Since 2004, Japan used public diplomacy focusing in pop culture. Japan also conducted a kind of public diplomacy that using cuisine to promote the uniqueness of Japan culinary which known as gastrodiplomacy. Japan used washoku as an icon of its gastrodiplomacy. Washoku is chosen for its uniqueness, so it will increased the popularity of Japanese brand in the world. Japan selected United State to promote washoku for it is one of the washoku's biggest market . This article is to provide the strategy, effort and effectiveness gastrodiplomacy washoku of Japan to United States that using many actors such as government, non state actors, businesses, private citizens, education sectors, and medias.
In this paper, we will explore the political construction of washoku by analyzing Japan's recent strategy of gastronationalism and gastrodiplomacy. We will argue that the definition of washoku, as inscribed in the UNESCO's International Cultural Heritage List in 2013, is the result of a process of invention of tradition whose aim is to homogenize and preserve national identity and project this identity abroad. While emphasizing the role of food as an essential element of national identity, we will also show that the promotion of washoku is also motivated by the need to address several issues of broader domestic politics. Starting from the assumption that Japan's low food self-sufficiency rate could be improved only by increasing the demand for Japanese food, the government implemented a strategy of promotion of washoku at home (gastronationalism) and abroad (gastrodiplomacy) in order to increase both the domestic consumption of traditional food and the export of agrifood products
Abstract This review addresses a number of questions around the relation between food and decision-making/social behaviour, including the following: Can food be used as a tool of political persuasion? What role, if any, does the food we eat have over the decisions we reach? Do we bond with those with whom we happen to share a meal? And is it ever ethical to accept a free lunch? Can the provision of food be used to enhance creativity/productivity? Ultimately, the case is made that what we eat plays a far more important role in cognition, decision-making, and impression formation than most people realize.
Summary Many Indonesian diasporas in the Netherlands have established culinary businesses for both economic purposes and out of a sense of nostalgia for their home country by emphasising Indonesian food authenticity and the richness of spices in their new home. The Netherlands, with its strong historical links with Indonesia, plays a pivotal role in Indonesian gastrodiplomacy. However, the Indonesian government has not yet paid attention to the importance of harnessing the existence of diasporas and targeting the Netherlands as a strategic country of implementation in the context of strengthening Indonesian gastrodiplomacy. This article suggests that Indonesian diasporas, through representation in restaurants, could be a 'frontline messenger' in introducing Indonesian foods to the Netherlands and be the anchor of gastrodiplomacy. While Indonesia is now strategising gastrodiplomacy, diasporas are of the utmost importance in winning the hearts and minds of the public.
Food undeniably is a basic necessity of man, representing our history and culture. Beyond being vital for man's survival, it is interwoven with political and economic development. In recent times, Food has continued to gain increasing prominence in the international scheme of things giving rise to what is term gastrodiplomacy. This article explores the contemporary field of gastrodiplomacy albeit limited literature, while testing the hypothesis that "There is no impact of perceived importance of gastrodiplomacy on the decision making process of sociopreneurs" at 5% level of significance. Data was collected with the aid of an online questionnaire which was sent to a Social Media group with an estimated number of 25 sociopreneurs from within and outside the ASEAN community. 9 of 10 responses received were completed correctly and used for this study. Results from the analysis revealed that the perceived importance of gastrodiplomacy by sociopreneurs and the influence of gastrodiplomacy on their decision making process are positively correlated and statistically significant. The further implications and contributions of this study are discussed.
This review addresses a number of questions around the relation between food and decision-making/social behaviour, including the following: Can food be used as a tool of political persuasion? What role, if any, does the food we eat have over the decisions we reach? Do we bond with those with whom we happen to share a meal? And is it ever ethical to accept a free lunch? Can the provision of food be used to enhance creativity/productivity? Ultimately, the case is made that what we eat plays a far more important role in cognition, decision-making, and impression formation than most people realize.
Food undeniably is a basic necessity of man, representing our history and culture. Beyond being vital for man's survival, it is interwoven with political and economic development. In recent times, Food has continued to gain increasing prominence in the international scheme of things giving rise to what is term gastrodiplomacy. This article explores the contemporary field of gastrodiplomacy albeit limited literature, while testing the hypothesis that "There is no impact of perceived importance of gastrodiplomacy on the decision making process of sociopreneurs" at 5% level of significance. Data was collected with the aid of an online questionnaire which was sent to a Social Media group with an estimated number of 25 sociopreneurs from within and outside the ASEAN community. 9 of 10 responses received were completed correctly and used for this study. Results from the analysis revealed that the perceived importance of gastrodiplomacy by sociopreneurs and the influence of gastrodiplomacy on their decision making process are positively correlated and statistically significant. The further implications and contributions of this study are discussed.
Abstract Gastrodiplomacy denotes a form of public diplomacy which aggregates the diplomacy germane to culture, food, and establishing national achievement (nation branding) so as to make foreign culture omnipresent and come true. The objective of gastrodiplomacy is to elevate positive image of a country through the utilization of food. Food, which is a part of culture in every country, is deemed a sound bridge of nonverbal communication to bring various parties together, and, when seriously dealt with, it will make massive contribution to economic growth of a country. The utilization of food constitutes a part of the whole creative economy development by combining omnifarious elements from the concept of culture diplomacy, building national reputation (nation branding) and halal principle in order to elevate positive image of a country. This particular strategy was opted by Japan in Indonesia through implementing Japan Halal Food Project from 2013 to 2015. This study grappled with discovering and describing the processes and ways implemented by Japan government in Indonesia, which used food as the focal instrument in creating an image of Muslim-friendly country. The research method applied was descriptive qualitative, which aimed at elaborating the process and ideas on the creation of Japan's image as a Muslim-friendly country through Japan Halal Food Project in Indonesia from 2013 to 2015. Research data were collected by library study and interview. The research findings indicated that Japan gastrodiplomacy through Japan Halal Food was carried out by combining public diplomacy, culture diplomacy, nation branding, and Halal certification. The very program was made operative through a number of information disseminations by website, cooking tutorial, seminar, and business matching, the objectives of which were to create an image of Japan being a Muslim-friendly country .
In: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü dergisi: Dokuz Eylul University the journal of Graduate School of Social Sciences, Band 21, Heft 4, S. 1305-1320
Toplum içerisinde farklı dil ve lehçeler konuşulsa bile, toplum bilinci için bazı ortak değerler bulunmaktadır. Bu değerler, toplum için ortak dil özelliği gösterebilmektedir. Ulusal mutfak kültürü de, toplumlar için ortak bir dil görevi görmektedir. Bu bağlamda, mutfak kültürüne ait herhangi bir yemeğin hazırlanması, insanlarda milli duyguların tetiklenmesine neden olmaktadır. Gastromilliyetçilik kavramının temelleri, bu noktada ortaya çıkmaktadır. Gastromilliyetçilik kavramının en temel amacı, ulusal mutfağının korunmasında milli duyguların ön planda tutularak toplum içerisinde bir bilinç uyandırmaya çalışmaktır. Gastromilliyetçilik kavramı ile ortaya konan mutfak kültürü değerlerinin, diğer kültürler arasında köprü oluşturması ve bu sayede etkileşim ve tanıtım aracı olarak kullanılabilmesi ise gastrodiplomasi olarak adlandırılmaktadır. Bu çalışmanın amacı, gastronomi literatürü için yeni iki kavram olan; gastromilliyetçilik ve gastrodiplomasi kavramlarını tanımlayarak ulusal mutfağın korunmasında, tanıtılmasında ve sürdürülebilir hale getirilmesinde bu iki kavramın önemini ortaya koymaktır. Çalışma kapsamında dünyadan ve Türkiye'den, gastromilliyetçilik ve gastrodiplomasi faaliyetlerine örnekler verilerek değerlendirmeler yapılmıştır. Çalışmanın sonuç kısmında; bu iki kavramın öneminden bahsedilerek, Türk mutfağının tanıtılmasında bu iki kavramın daha fazla nasıl etkin kullanılabileceği sorusuna cevap aranmıştır. Türk mutfak kültürünün tanıtılmasında, gastromilliyetçilik ve gastrodiplomasi faaliyetlerinin, tanıtım çalışmalarına olumlu yönde etki edeceği sonucuna ulaşılmıştır.
The analysis of political transitions usually emphasizes political, ethical, and historical components. However, transitions may also be interpreted as a particular historical change related to the re-building of the nation and re-bonding of the national community, where cultural hegemony is at stake. Based on a mixed approach of political sociology and symbolic anthropology, this article argues that the re-building and re-bonding process is performed in various scenarios, in particular those organized around cuisine and food consumption. Through the analysis of public discourses found in secondary sources, our main goals in this stud are to interpret and describe gastrodiplomacy during Chilean transition as a tool for reconciliation as well as put forward a theoretical framework that overlaps political theory, theatrical metaphor, and ritual theories to account for the symbolic components of national reconciliations and political transitions. ; El estudio de las transiciones políticas suele poner énfasis en sus componentes políticos, éticos e históricos. Sin embargo, las transiciones merecen ser comprendidas como procesos de cambio de época caracterizados por un espíritu de refundación nacional donde se pone en juego la hegemonía cultural. Basándose en la sociología política y la antropología simbólica, este artículo sostiene que dicha refundación se pone en acto en diversas escenas, en particular, aquellas organizadas en torno a la cocina y la alimentación. A través del análisis de discursos públicos plasmados en fuentes secundarias, se analizará la gastrodiplomacia chilena durante la transición y se propondrá un marco de interpretación que imbrica la teoría política, el uso de la metáfora teatral y teorías sobre el rito para dar cuenta de los componentes simbólicos de las reconciliaciones nacionales bajo un marco transicional.
