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The use of new media in political communication that is more today is the trend in the government, internet campaigns, online citizen political communication, as well as horizontal relations between citizens and other citizens, both in the form of virtual groups and in the context of political education between citizens. Ahead of the election, a number of educated community groups will emerge seeking to strengthen citizens' political awareness through online dissemination of political information targeting netizens. In the current era, various communication media are used to convey political messages including new media. What is the important role of social media in political communication? What is the role of social media in political communication? One of the roles of social media is to form personal branding as a person or a group. Personal branding is more about desires, skills, goals, and values. It is the result of one's hunt for fulfillment and meaning. Personal branding becomes ammunition in building the character of Gibran in this case because the authenticity of branding oneself helps minimize one's weaknesses. So it can be concluded that, first, Gibran's personal branding by utilizing all social media platforms has succeeded in building an image and generating public opinion that he is able to take advantage of advances in new media technology. Second, the COVID-19 pandemic and the presence of new media have drastically changed the political campaign system so campaign innovation in the COVID-19 pandemic era built Gibran's brand as a young politician. He was able to adapt to conditions and challenges in various conditions.

Self-presentation adalah sebuah proses tentang bagaimana seseorang membentuk apa yang orang lain pikirkan ataupun apa yang kita pikirkan tentng diri kita sendiri. Self-presentation dibagi menjadi dua jenis yaitu defensive self-presentation yang memiliki 5 sub-indikator (excuse, justification, disclaimer, self-handicapping, apology) dan juga assertive self-presentation yang terdiri dari 8 sub- indikator (ingratiation, intimidation, supplication, entitlement, enhancement, basking, blasting, exemplification). Penelitian ini dilakukan untuk mengetahui strategi self-presentation Gibran Rakabuming sebagai Walikota Solo dalam akun Instagram @gibran_rakabuming. Penelitian ini mencoba menemukan bagaimana Gibran Rakabuming melakukan presentasi diri selama 100 hari pertama ia menjabat sebagai Walikota Solo mulai tanggal 26 Februari sampai dengan 6 Juni 2021. Latar belakangnya yang merupakan seorang pengusaha dan dinilai minim pengalaman politik membuat Gibran Rakabuming banyak diterpa isu negatif serta dinilai belum mampu memimpin sebagai Walikota. Penelitian ini menggunakan metode analisis isi kuantiatif dengan melihat dan menganalisis caption Gibran Rakabuming sebanyak 137 postingan Grid. Temuan dari penelitian ini adalah Gibran Rakabuming lebih sering menggunakan strategi assertive self-presentation pada sub-indikator exemplification dimana Gibran Rakabuming sering mengajak orang untuk melakukan sesuatu yang ia inginkan atau hal-hal positif.

The fourth Simultaneous Regional Election, or Pilkada, will be held in December 2020. However, the future-elected-candidate in simultaneous Regional Election will only have a shorter period of time, but many candidates with various backgrounds might enrol during this election. One of the candidates might be Gibran Rakabuming Raka, who will join election as Mayor in Solo. Gibran is the eldest son of Presiden Indonesia, Joko Widodo. We could find pros and cons during his contestation. Gibran had been enrolled as a member of Partai Demokrasi Indonesia Perjuangan (PDIP) as his political vehicle to win the election. PDIP itself is open for any possibilities that want to be regional leaders from PDIP. PDIP had not been decided yet on the candidate who will compete for regional election. Nevertheless, Gibran has been preparing his strategies to be a candidate from PDIP for the Regional Election in Solo. A candidate or political party applied political marketing to achieve him/her/their goal, which is winning the election. Related to the oriented party concept from Lees-Marshment, Gibran tried to apply value from PDIP. His public appearance in the media and activity of blusukan are carried out so will be in line with the value of PDIP. Besides news coverage of pro-cons of the election, there are many softening news about Gibran instead of his working program for the election.

Penelitian ini berkisar pada pengelolaan kesan yang muncul dari Achmad Purnomo dan Gibran Rakabuming Raka yang dibuat oleh media dalam pemberitaan pemilihan umum kepala daerah di wilayah Solo. Jenis penelitian ini ialah kualitatif deskriptif dengan analisis data menggunakan pendekatan Dramaturgi. Hasil dalam penelitian ini menyebutkan bahwa identifikasi personal dari Achmad Purnomo seperti citra dalam politik, citra pengusaha yang aktif dalam kegiatan sosial, citra seorang birokrat, demikian juga dengan Gibran Rakabuming yang disebutkan citra millenial, citra sebagai pengusaha yang mapan, dan citra sebagai anak presiden. Beberapa identifikasi tersebut dianalisis dengan dramaturgi baik secara front stage dan juga back stage yang nantinya akan diproyeksikan ke dalam bentuk citra oleh media, di mana citra tersebut menjadi citra kini, citra korporasi,citra multi image dan juga citra penampilan diri. Kontribusi penelitian ini ialah mengulas secara detail pengelolaan kesan yang muncul di seputaran pemilihan umum kepala daerah di Solo 2020.

The issue of dynastic politics and the violation of health protocols aimed at Gibran Rakabuming Raka did not hinder his victory as mayor of Surakarta. Therefore, this study aims to explain the political campaign strategy of the mayor of Surakarta Gibran Rakabuming Raka in the 2020 simultaneous regional head elections during the COVID-19 pandemic. This type of research is qualitative, using a descriptive approach. This study uses library research data collection techniques. The findings of this study are Gibran Rakabuming Raka's political campaign as the son of President Joko Widodo in general succeeded in implementing the five stages of the political campaign. As a result, he won the 2020 Surakarta Mayor election. However, there are interesting notes found at the legitimacy stage. In the context of Gibran Rakabuming Raka's political campaign, legitimacy is obtained directly through political parties which is not appropriate in the theory of The Five Functional Stages of Development. Therefore, as a contribution to reform in the theory of political campaign strategy, the candidate's legitimacy stage must directly have support from the side of political power to clarify his position in the nomination.

The participation of Bobby Nasution and Gibran Rakabuming Raka in the 2020 Regional Head Election contestation drew various reactions from the public. There are pros, some are cons. Researchers found that everything in accordance with Bobby Nasution and Gibran Rakabuming Raka will always be linked to the President Joko Widodo. President Joko Widodo is said to have built dynastic politics with the participation of his son-in-law and eldest son. After the contestation was over and it turned out that Bobby Nasution and Gibran Rakabuming Raka won in their respective constituencies, it further increased their conversation and news. Researchers monitored opinions before and after the official inauguration of Bobby Nasution as Mayor of Medan and Gibran Rakabuming Raka as Mayor of Surakarta. By using the netnography method, researchers conducted monitoring with the help of the Brand24 media monitoring tools from February 18 to February 27, 2021. The results showed that more of their news and opinions in the digital realm had positive sentiments. However, researchers also monitored "Politik Dinasti" keywords. The results show that negative sentiment is higher than positive sentiment. Opinions related to dynastic politics were dominated by public tweets about the election of Bobby and Gibran, not forgetting to link them to President Joko Widodo.This research on public opinion can be an evaluation for Bobby and Gibran's communication team in conducting political branding. The political communication strategy of Bobby and Gibran must be better maintained because their every move will always be associated with President Joko Widodo.

Allegations of nepotism against Indonesian president Joko Widodo and his son Gibran Rakabuming Raka, who is running for vice president in 2024, is undermining Indonesia's democracy and threatening to create a political dynasty.

Allegations of nepotism against Indonesian president Joko Widodo and his son Gibran Rakabuming Raka, who is running for vice president in 2024, is undermining Indonesia's democracy and threatening to create a political dynasty.

This study aims to express an understanding of how information-seeking patterns among the political elite of the Indonesian Democratic Party of Struggle in Surakarta relate to the issue of the possible nomination of Gibran Rakabuming Raka - son of Indonesian President Joko Widodo as a candidate for Mayor of Surakarta. This research analyzes through social media, especially Facebook, about the relationship between information seeking behavior of the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) with certainty about the issues circulating in the community. This research paradigm uses phenomenology with a qualitative approach. The source / participant of this research is the political elite PDI Perjuangan this is because according to the news circulating Gibran will run for office using PDI Perjuangan party vehicles. This study concludes that the pattern of information seeking among the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) in Surakarta with information certainty needs. The need for information seeking is growing, making the PDI Perjuangan elite in Surakarta a source of information which then forms information search behavior patterns based on the use of social media, especially Facebook.

This study aims to express an understanding of how information-seeking patterns among the political elite of the Indonesian Democratic Party of Struggle in Surakarta relate to the issue of the possible nomination of Gibran Rakabuming Raka - son of Indonesian President Joko Widodo as a candidate for Mayor of Surakarta. This research analyzes through social media, especially Facebook, about the relationship between information seeking behavior of the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) with certainty about the issues circulating in the community. This research paradigm uses phenomenology with a qualitative approach. The source / participant of this research is the political elite PDI Perjuangan this is because according to the news circulating Gibran will run for office using PDI Perjuangan party vehicles. This study concludes that the pattern of information seeking among the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) in Surakarta with information certainty needs. The need for information seeking is growing, making the PDI Perjuangan elite in Surakarta a source of information which then forms information search behavior patterns based on the use of social media, especially Facebook.

The Indonesian Constitutional Court has handed down a highly controversial decision lowering the minimum age requirement for presidential candidacy. It raises further alarms about the Court's independence, as the petitioner sought to allow President Jokowi's son, Gibran Rakabuming Raka, to run in the 2024 presidential elections. Worse, the current Chief Justice is married to the President's younger sister, and the Court's legal reasoning it not sound.

Dalam kajian ilmu pengetahuan seni berbicara atau sering disebut dengan retorika seseorang akan lebih mudah menyampaikan maksud dan tujuan dari apa yang dibicarakannya serta terasa enak didengarkannya dan tidak membuat bosan pendengarnya. Retorika merupakan salah satu kunci sukses didalam suatu kampanye atau debat politik karena menggunakan kata-kata yang menarik simpati masyarakat dalam mengkomunikasikan ideologi ataupun program kerja yang mereka tawarkan sehingga nantinya mendapatkan dukungan pada saat pemilihan umum (pemilu). Gibran Rakabuming yang kita ketahui adalah seorang pengusaha muda sukses yang kini melebarkan sayapnya untuk terjun dalam dunia politik yaitu menjadi walikota Surakarta. Dengan berlatar belakang pengusaha yang memiliki kemampuan beretorika yang baik, dapat digunakan untuk mengambil simpatik masyarakat dalam proses pemilihan pilwalkot Surakarta. Penelitian ini berjudul Analisis Retorika Gibran Rakabuming Pada Panggung Debat Pilwalkot Solo 2020. Tujuan dari penelitian ini adalah untuk melihat bagaimana Analisis Retorika Gibran Rakabuming yang digunakan Pada Panggung Deba Pilwalkot Solo 2020 yang ditayangkan langsung oleh metrotv pada 6 November 2020. Berkaitan dengan hal tersebut hasil penelitian menggunakan teori Retorika menurut Aristoteles yaitu ethos, pathos, logos. a)Ethos Gibran Rakabuming mampu menghubungkan kalimat yang terstruktur dan menata ide dalam makna setiap kalimatnya dalam menyampaikan visi misinya, b)Pathos (bukti emosional) dalam penyampaian visi, Gibran Rakabuming mampu membangkitkan rasa emosi, simpatik, dan bangga, olah vokal yang ditunjukkan Gibran sangat lugas dan tegas lantang terdengar jelas, tidak terlalu cepat, dan penggunaan jedanya juga tepat, sehingga sangat meyakinkan untuk mempersuasi masyarakat, c)Logos (bukti logis) Gibran Rakabuming mampu menghubungkan kalimat yang terstruktur dan menata ide dalam makna setiap kalimatnya dalam menyampaikan visi misinya. Walaupun kalimat yang digunakan Gibran Rakabuming cenderung konotatif tetapi struktur kalimat tetap mengandung penalaran yang logis. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif deskriptif. Objek penelitian ini berfokus dari tayangan yang diselenggarakan metrotv dan diupload chanel Youtube metrotv yang berjudul "Debat Publik Antar Paslon Pilwalkot Surakarta 2020". Dari penelitian yang dilakukan oleh peneliti, peneliti menyimpulkan bahwa Gibran Rakabuming dalam melakukan debat pilwalkot Solo memahami dan menerapkan elemen-elemen retorika (ethos, pathos dan logos). Berdasarkan elemen-elemen retorika tersebut pidato yang dikemukakan oleh Gibran Rakabuming mampu memberi dampak signifikan terhadap kesuksesannya dalam memperoleh kepercayaan publik dan juga meningkatkan presentase kemenangan dalam Pemilihan Wali Kota Surakarta.

2020 is synonymous with the political year, one of the regions that holds regional head elections is Solo. One of the candidate pairs in the Pilwalkot Solo is Gibran Rakabuming who's promoted by PDIP. Gibran is actively campaigning on Instagram and it's considered an impression management practice. Impression management is a self-representation toJURNAL NIN control image when interacting with people. The quantitative descriptive content analysis method with the theory of 5 Impression Management Tactics by Jones and Pittman was used to analyze posts during the campaign period on @gibran_rakabuming Instagram account. Based on the analysis, the tactic most often used is ingratiation with sub indicators expressing sympathy for other parties 28 times and the least amount of tactics is intimidation with sub indicators expressing feelings of anger about something. This illustrates that Gibran only wants to highlight a positive image because it's considered to represent an ideal attitude of a leader. Keywords: Content Analysis, Impression Management, Political PR, Instagram