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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm's perception analysis.

Environmental issue is an emerging trend now a day as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms as one of the strategies in order to gain profit and protect the environment. The term Green Marketing came into prominence in the late 1980s and early 1990s. The last decade has shown that harnessing consumer power to effect positive environmental changes is far easier said than done. Consumers and manufactures have been shifted their focus on ecological goods that are presumed to be green or can say that are environmental friendly. It encourages the innovation in existing products and introduction of new products. Consumers are active supporters of environmental health and are the heaviest purchasers of green and socially responsible products. They also have the power to influence other consumers. The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the right things. Consumer awareness and motivation continue to drive change in the marketplace, notably through the introduction of more ecofriendly products. Social movements, media are also nowadays enhancing consumer's attention towards the environmental effects a product may have. To cope with these changes in the society, marketers have adopted green marketing concept in order to sustain in the market The purpose of this study is to investigate the impact of Green Marketing on Consumer Buying Patterns and Decision Making. Nisha Yadav "Green Marketing: Barriers and Suggestions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: https://www.ijtsrd.com/papers/ijtsrd9552.pdf

Environmental responsibility has been added to the corporate agenda in the 21st century. Both the government and society hold businesses accountable to operate in an environmentally friendly manner. And in order to survive in this changing environment business firms have started adopting and embracing 'green' marketing practices to conform to green pressures and environmental legislation. Green marketing refers to all practices that concentrate on maintaining an ecological balance while fulfilling the motive of wealth maximization for a business organization. It is a holistic marketing concept wherein the production, marketing consumption and disposal of products is done in a manner that is less detrimental to the environment. With growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. business organizations also feel obliged to contribute towards creating and functioning in an environmental friendly atmosphere. The objective of this paper is to discuss the concept of green marketing and challenges in the way of green marketing with some suggestions to overcome these challenges.

Since inputs, manufacturing processes, distribution, use and
disposal methods are decided during the design stage, any company
venturing out with a green marketing program must start with green
design. Presents source reduction and waste management strategies to cut
down wastes, and also presents a method to compare green design
alternatives which can provide designers with guidance to select
superior designs. As a product must meet several criteria, suggests a
concurrent rather than sequential product development approach.
Concludes with tips for top management to improve green design in their
organizations.

AbstractGreen marketing, from the researchers' point of view, can be defined as the equation of achieving profits, satisfying customers, and at the same time keeping the environment safe. There is a great concern about sustainability all over the world, which pushes the researchers to study green marketing in emerging economies. This research study examines how green marketing can affect consumer's purchase decision. Four hundred printed copies of the questionnaire have been collected complete and valid for analysis. Factor analysis, reliability test, and multiple regression analysis have been done using SPSS software. It has been found that consumers can be encouraged to buy green products if they feel that these products will have a positive impact on their health. Business companies need to organize marketing campaigns which highlight the healthy gains obtained from acquiring green products to increase their sales. Eco‐labeling and point of purchase of green products are also elements that can affect consumer's purchase decision. This research study can help companies to achieve profits and at the same time keep the environment safe. This research study has the potential for presenting interesting insights into the challenge of influencing consumers in non‐Western markets. This research study displays the literature of green marketing in some emerging economies and tests it in a new context (Egypt). It can be concluded that each emerging economy has a unique nature when applying green marketing.

Navigation durch den Wandel des Green Marketings: Konsumenten, Produkte, Player, Handel, Wertschöpfungskette -- Die Transformation grüner Märkte: Trends und Transformationsdynamiken in grünen Märkten -- Der Kern des Green Marketings an Best-Practice-Beispielen: Vertrauensbasiertes Marketing, nachhaltige Produkte, Kooperation als Erfolgsbasis, gelebte Werte -- Das Transformationsmodell in der Economy 4.0: Green Transformation 4.0 und die neue Agilität -- New Essentials des Green Marketings 4.0: Konzepte, Communities, Vernetzungseffekte, smarte Geschäftsmodelle. .

Green marketing is the marketing of products presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including Product modification, Changes to the production process, Packaging changes and Modifying advertising Ultimately it looks at how marketing activities utilize these limited resources while satisfying consumers want, both of individuals and organization as well as achieving the sales objectives of the organization. Even till date, it has not been inculcated as a subject in identifying the key ideas about the awareness of green products that may be most relevant to the eco-friendly environment. This paper attempts to examine the concept of green marketing, various challenges and opportunities associated with it, and initiative taken by Government in India to realize the concept of making in India.