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In: Hamburger geographische Studien 49
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In: Hamburger geographische Studien 49
ISSN: 2533-4395
In: Dokumenty demokratické revoluce 1
In: Acta creationis 6
ISSN: 0572-3043
In: Historická sociologie: časopis pro historické sociální vědy = Historical sociology : a journal of historical social sciences, Heft 2, S. 145-151
ISSN: 2336-3525
Since the 1960s, voting behaviour in advanced democratic states has undergone substantial changes. From this period, the transformation of social structures, increased education, and the expansion of new technologies in the field of mass media, among other things, are evident. The transformation factors that affect the voter and his choice are sooner or later reflected in new theoretical concepts describing electoral behaviour, whether it was the theory of party identification, voter choice based on issues or rational choice. So far, however, none of the theories have adequately reflected the effect of consumer-style thinking on electoral behaviour. A new trend in political marketing – political branding – aims to correct precisely this deficiency. Due to the fact that the relevant research in the field of political branding and its impact on the voting behaviour of individuals is still in its infancy, we are faced with a lack of robust theoretical foundations. The text thus aims to clarify this situation by gathering and analysing existing branding concepts, pointing to their strengths and weaknesses. Also, it contributes to the theoretical discussion by linking research on political branding to existing theories of voting behaviour, asking whether the related branding concepts are able to explain the voting behaviour of voters as well as whether they are open to further amendments and modifications. ; Since the 1960s, voting behaviour in advanced democratic states has undergone substantial changes. From this period, the transformation of social structures, increased education, and the expansion of new technologies in the field of mass media, among other things, are evident. The transformation factors that affect the voter and his choice are sooner or later reflected in new theoretical concepts describing electoral behaviour, whether it was the theory of party identification, voter choice based on issues or rational choice. So far, however, none of the theories have adequately reflected the effect of ...
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In: Hamburger Studien zum Kulturverfassungs- und -verwaltungsrecht 14
In: Filozofia: časopis Filozofického Ústavu Slovenskej Akadémie Vied, Band 34, Heft 5, S. 524-531
ISSN: 0046-385X
ISSN: 2644-5433
In: Filozofia: časopis Filozofického Ústavu Slovenskej Akadémie Vied, Band 38, Heft 1, S. 21-26
ISSN: 0046-385X
In: Filozofia: časopis Filozofického Ústavu Slovenskej Akadémie Vied, Band 34, Heft 6, S. 619-633
ISSN: 0046-385X
In: Filozofia: časopis Filozofického Ústavu Slovenskej Akadémie Vied, Band 34, Heft 5, S. 532-536
ISSN: 0046-385X
In: Filozofia: časopis Filozofického Ústavu Slovenskej Akadémie Vied, Band 32, Heft 4, S. 393-397
ISSN: 0046-385X