Suchergebnisse

Discusses the evolution of criticism in recent decades & the reemergence of formerly subjugated forms of knowledge & meaning. The inhibiting effects of totalitarian, universal theories have been recognized, & autonomous, noncentralized, nontraditional criticism & theoretical production have gained increased legitimacy. These processes have coincided with & been facilitated by the resurrection of subjugated knowledges in two arenas: those discourses & meanings historically dismissed & buried by formalized systems, & sets of knowledge previously deemed inadequate or insufficient under the rhetoric of science. The postmodern genealogy of knowledge is characterized by the union of erudite knowledge & local memories in an attempt to elucidate, understood, & overcome historical struggles. This genealogy also represents on effort to utilize historically subjugated forms of meaning & knowledge to fight against the coercion & bias of theoretical, universal, formal, & scientific discourses. T. Sevier

Explores the relationship between contemporary corporate culture & recent attempts to criticize its increasing growth & influence. Naomi Klein's critique of corporate culture, No Logo (2000), is drawn on to shed light on how cultural corporatism creates a third culture comprising brand names, brand people, & brand-made media. It is argued that capitalist institutions have always been a major site for conspiracy theory, & consumers become part of corporate conspiracy practices by consuming mass-produced objects. Popular forms of conspiracy theory & their links with societal trends are examined to illustrate how they relate to critical engagements with corporate culture & its products. A discussion of how global corporate culture manages to subsume "subvertising" that attempts to undermine the corporate message maintains that even the efforts of "culture jammers" are being incorporated into marketing campaigns, as exemplified by Nike's "I am not/A target market/I am an athlete" campaign. It is contended that contemporary critiques of corporate influence as a form of colonization run into difficulties because they require remembering a time before the occupation. 23 References. J. Lindroth