CHALLENGES AND STRATEGY FOR FASHION MUSLIM DEVELOPMENT TO IMPROVING THE NATIONAL ECONOMY ; English
ABSTRACT Human life is increasingly developing, making demands for fulfilment of needs are also growing. Likewise with the clothing needs used. Nowadays the use of one's clothing shifts into a lifestyle that cannot be separated from it. This condition can benefit the market to make it an opportunity. This happens in Indonesia, where the country whose population is the largest Moslem religion up to 85% of the total population has a fashion style that is influenced by the beliefs adopted by Islam. This fashion industry has an important role as a contributor to improving the economy. The development of the domestic Muslim fashion industry will be able to answer domestic to international market demand if it can formulate strategies in answering the challenges that exist. In this case the actors who play a role in the Muslim Fashion Industry must have a reliable strategy that can improve the development of the Muslim Fashion Industry. This development has also become the main focus of the Indonesian government where it has a target that makes Indonesia the World Muslim Fashion Qibla in 2020. By utilizing the wealth of Indonesian Human Resources, Nature and Culture, Indonesia will be able to reach its dreams. The impact that will be felt in achieving this target is very large, such as increasing economic productivity, increasing employment opportunities, national income and the role of Indonesia in the development of world Muslim fashion.