The aim of the article is to investigate the range of technologies used by the Russian Federation against Ukraine and to find out which of them are particularly effective and destructive as for today. The following methods were used for this study: structurally-functional, empirical and comparative. This made it possible to find out the peculiarities of propaganda influences on Ukrainian citizens and the essence of information technologies used by the RF in recent years. It is concluded that the problem of the information-manipulative technologies use by the Russian Federation in the process of the Crimean peninsula annexation, "playing the master" in Donbas, and claims to the Azov Sea are currently extremely relevant from the perspective of the negative effects and their destructive influences on the consciousness of citizens in Ukraine and the world. Moreover, significant attention should be pointed on this topic in the context of the hybrid wars expansion. In the process of the Crimea annexation, Russia actively used a powerful arsenal of manipulative information technologies and often achieved its results, namely: destabilizing Ukrainian society, preventing the development of our state through democratic modernization and conducting effective economic and social reforms. It is concluded that today, at the time of an active development of the information society, information and communication impacts become an important tool that can be used both for the development of the state and the nation and for the manipulation and destabilization of the enemy. For Ukraine, it is important to develop further information technologies, national strategy, and IT sphere. In addition, it is crucial to restrict all Russian propaganda media and concentrate on its own national interests. The best defence against Russian manipulations should be the ability to think critically and filter information that comes from any other sources.
The article is devoted to scientific and theoretical study of the influence of decentralization reform in Ukraine on the territories budget efficiency. The regulatory legislation aimed at implementing decentralization processes are analyzed. The author's definition of the concept "decentralization" is given. It is proposed to consider decentralization influence on the budget efficiency of territories through the prism of three system-forming components, in particular, administrative and territorial, political and financial aspects. The problem of each of these aspects impact is examined in detail and the functional dependence of budget efficiency on them is determined.
Internationalization and globalization are developing very rapidly and don't pass our country. Lithuanian companies already more than a year are working in the world's biggest – European Union – market. It's not easy for them to compete with the strong European and international companies. Nowadays products and services are not competing, the brands, images and logos are. In consequent of this, the brand management becomes very important. Good brand management helps make strong brands, great customer relationships and increase sales, but it is surprising that many companies still pay little attention to the management of their brands. This graduation paper focuses on brand impact on sales. The object of the research is the brand of the product line. The results of the research show that the major branding decisions – to brand or not to brand; brand sponsor; brand name selection and protection; brand strategy; and brand repositioning – made in series can make the brand great and strong. Reaching to make the product line popular and to increase its sales companies should create brand equity, image, awareness and the customers' benefit. While creating the brand image it is very important to avoid the perception gap, i.e. the difference between identity and image. The brand awareness should be at a high level. The customers should get such a brand benefits: the promise of the producer, that the product is high quality; the brands make it easier to while choosing or finding a product. The customers not always evaluate the brand as a tool to decrease the purchase risk. And they don't always feel like getting the psychological satisfaction. So, the companies should pay more attention to these values. The brand equity created by the image, awareness and the customer benefits warrants the positive brand impact on sales. The bigger brand equity is created, the more it influences sales. If the company makes its brand successful and great in the local market, the brand can hardily compete in the global one.
Internationalization and globalization are developing very rapidly and don't pass our country. Lithuanian companies already more than a year are working in the world's biggest – European Union – market. It's not easy for them to compete with the strong European and international companies. Nowadays products and services are not competing, the brands, images and logos are. In consequent of this, the brand management becomes very important. Good brand management helps make strong brands, great customer relationships and increase sales, but it is surprising that many companies still pay little attention to the management of their brands. This graduation paper focuses on brand impact on sales. The object of the research is the brand of the product line. The results of the research show that the major branding decisions – to brand or not to brand; brand sponsor; brand name selection and protection; brand strategy; and brand repositioning – made in series can make the brand great and strong. Reaching to make the product line popular and to increase its sales companies should create brand equity, image, awareness and the customers' benefit. While creating the brand image it is very important to avoid the perception gap, i.e. the difference between identity and image. The brand awareness should be at a high level. The customers should get such a brand benefits: the promise of the producer, that the product is high quality; the brands make it easier to while choosing or finding a product. The customers not always evaluate the brand as a tool to decrease the purchase risk. And they don't always feel like getting the psychological satisfaction. So, the companies should pay more attention to these values. The brand equity created by the image, awareness and the customer benefits warrants the positive brand impact on sales. The bigger brand equity is created, the more it influences sales. If the company makes its brand successful and great in the local market, the brand can hardily compete in the global one.
Internationalization and globalization are developing very rapidly and don't pass our country. Lithuanian companies already more than a year are working in the world's biggest – European Union – market. It's not easy for them to compete with the strong European and international companies. Nowadays products and services are not competing, the brands, images and logos are. In consequent of this, the brand management becomes very important. Good brand management helps make strong brands, great customer relationships and increase sales, but it is surprising that many companies still pay little attention to the management of their brands. This graduation paper focuses on brand impact on sales. The object of the research is the brand of the product line. The results of the research show that the major branding decisions – to brand or not to brand; brand sponsor; brand name selection and protection; brand strategy; and brand repositioning – made in series can make the brand great and strong. Reaching to make the product line popular and to increase its sales companies should create brand equity, image, awareness and the customers' benefit. While creating the brand image it is very important to avoid the perception gap, i.e. the difference between identity and image. The brand awareness should be at a high level. The customers should get such a brand benefits: the promise of the producer, that the product is high quality; the brands make it easier to while choosing or finding a product. The customers not always evaluate the brand as a tool to decrease the purchase risk. And they don't always feel like getting the psychological satisfaction. So, the companies should pay more attention to these values. The brand equity created by the image, awareness and the customer benefits warrants the positive brand impact on sales. The bigger brand equity is created, the more it influences sales. If the company makes its brand successful and great in the local market, the brand can hardily compete in the global one.
The architectural and construction environment has a very strong influence on the psyche of people living in it. It was noticed that the accumulation of multistory houses with evenly spaced windows of the windows helps to reduce the intelligence and increase the aggressiveness of those people who watch them daily. Similarly, the accumulation of a large number of cars that fill yards and streets is also perceived. For people that living in the city, frequent cases appearance depression. Largely it is connected with their way of life, lack of time, workload at work andhome, all sorts of trouble, and you have a gradient rate accelerated rhythm life. Theoretical concepts and concepts of A. Marshall, A. Weber, E. Hoover, W. Aizard and updated by Nobel laureate in economics P. Krugman and his are key to understanding the nature and causes of population concentration and economic activity in major cities. From the point of view of these researchers, the attractive force of cities, including the largest ones, is associated in its most general form with the emergence and development of the phenomenon of agglomeration effects (agglomerative economy). In the modern theory of agglomeration effects caused by the spatial manifestation of the action of market forces and affecting the growth of cities, researchers identify two of their main types: localization effects and urbanization effects More than 50 percent of people around the world live in cities, and the World Health Organization predicts that this share will continue to grow. People migrate to cities, in particular, in Ukraine, for many reasons, including family ties and employment opportunities, political situation in a country or region and has several serious negative consequences. In order to improve the conditions of their lives, people strive to make them more comfortable, comfortable and favorable for themselves. However, this leads to the separation of man from the natural environment of his habitation and to the violation of natural ecosystems. It creates a kind of urban system, consisting of architectural and construction objects and much disturbed natural ecosystems. Thus, the levels of urbanization in Ukraine's regions will over time be aligned. The development of existing agglomerations and the formation of new ones, in particular in the coastal part of Ukraine, will continue.
The architectural and construction environment has a very strong influence on the psyche of people living in it. It was noticed that the accumulation of multistory houses with evenly spaced windows of the windows helps to reduce the intelligence and increase the aggressiveness of those people who watch them daily. Similarly, the accumulation of a large number of cars that fill yards and streets is also perceived. For people that living in the city, frequent cases appearance depression. Largely it is connected with their way of life, lack of time, workload at work andhome, all sorts of trouble, and you have a gradient rate accelerated rhythm life. Theoretical concepts and concepts of A. Marshall, A. Weber, E. Hoover, W. Aizard and updated by Nobel laureate in economics P. Krugman and his are key to understanding the nature and causes of population concentration and economic activity in major cities. From the point of view of these researchers, the attractive force of cities, including the largest ones, is associated in its most general form with the emergence and development of the phenomenon of agglomeration effects (agglomerative economy). In the modern theory of agglomeration effects caused by the spatial manifestation of the action of market forces and affecting the growth of cities, researchers identify two of their main types: localization effects and urbanization effects More than 50 percent of people around the world live in cities, and the World Health Organization predicts that this share will continue to grow. People migrate to cities, in particular, in Ukraine, for many reasons, including family ties and employment opportunities, political situation in a country or region and has several serious negative consequences. In order to improve the conditions of their lives, people strive to make them more comfortable, comfortable and favorable for themselves. However, this leads to the separation of man from the natural environment of his habitation and to the violation of natural ecosystems. It creates a kind of urban system, consisting of architectural and construction objects and much disturbed natural ecosystems. Thus, the levels of urbanization in Ukraine's regions will over time be aligned. The development of existing agglomerations and the formation of new ones, in particular in the coastal part of Ukraine, will continue.
The architectural and construction environment has a very strong influence on the psyche of people living in it. It was noticed that the accumulation of multistory houses with evenly spaced windows of the windows helps to reduce the intelligence and increase the aggressiveness of those people who watch them daily. Similarly, the accumulation of a large number of cars that fill yards and streets is also perceived. For people that living in the city, frequent cases appearance depression. Largely it is connected with their way of life, lack of time, workload at work andhome, all sorts of trouble, and you have a gradient rate accelerated rhythm life. Theoretical concepts and concepts of A. Marshall, A. Weber, E. Hoover, W. Aizard and updated by Nobel laureate in economics P. Krugman and his are key to understanding the nature and causes of population concentration and economic activity in major cities. From the point of view of these researchers, the attractive force of cities, including the largest ones, is associated in its most general form with the emergence and development of the phenomenon of agglomeration effects (agglomerative economy). In the modern theory of agglomeration effects caused by the spatial manifestation of the action of market forces and affecting the growth of cities, researchers identify two of their main types: localization effects and urbanization effects More than 50 percent of people around the world live in cities, and the World Health Organization predicts that this share will continue to grow. People migrate to cities, in particular, in Ukraine, for many reasons, including family ties and employment opportunities, political situation in a country or region and has several serious negative consequences. In order to improve the conditions of their lives, people strive to make them more comfortable, comfortable and favorable for themselves. However, this leads to the separation of man from the natural environment of his habitation and to the violation of natural ecosystems. It creates a kind of urban system, consisting of architectural and construction objects and much disturbed natural ecosystems. Thus, the levels of urbanization in Ukraine's regions will over time be aligned. The development of existing agglomerations and the formation of new ones, in particular in the coastal part of Ukraine, will continue.
The problem of information distortion is related to the dissemination, accumulation and processing of data in the information society. Distortion of information is a certain attributive feature of human communication, and therefore, the ability to better understand and recognize it – is important for almost all spheres of public life. There are many reasons for the distortion of information, but they are mainly related to: hostile competition; conflict of opposing interests; falsification of facts, deliberate introduction of society into a deceptive state; "Erroneous" or even false explanations, conclusions and interpretations; creating a "non-existent reality" and to achieve victory over the enemy and discredit him. In practice, the greatest distortion of information is observed in the planning of works, in oral orders and in decision-making. Distorted information can be: 1) impulsive – it is noise of various nature, radio waves, special transmitting devices, as well as: fatigue, inattention, excessive emotionality; 2) episodic, which involves the extraction of information data and information provided at the appropriate time and context. There is also a strategic distortion of information, which is aimed at the gradual creation of the desired image (state, party, individual). It is determined that inaccurate messages are distributed by the main subsystems and their elements: the state, political parties, specialized services, WMC, corporations and agencies. Unreliable and unreliable data are constantly "flowing" from one area to another: intensifying and exacerbating conflicts and intensifying contradictions in society – creating crisis situations in the state. The article suggests that in Ukraine such a "tolerant and condescending" attitude of citizens to the distortion of information by the authorities, special services, political parties, officials, the media is preserved for the "stability" of patterns of behaviour and values that were inherent in the post-Soviet space (we have in mind – a person of the ...
Проаналізовано функціональні аспекти політичного впливу. Встановлено основні етапи реалізації впливу, якими є мотиваційний, операційний, процесуальний та результативний. Процес мотивації є визначальним елементом у ході визначення цілей та бажаних результатів політичного впливу. Розкрито структуру мотивів суб'єктів впливу. До мотивів ініціатора впливу належать мотиви афіліації, досягнень та влади. Операційний етап впливу полягає в аналізі й виборі адекватних ситуацій засобів впливу – ресурсів та інструментів. Охарактеризовано відмінності між ресурсами та інструментами впливу, зокрема наявний ресурс визначає можливість здійснення діяльності, а інструмент вказує на її особливості. Можливість здійснювати вплив та досягати бажаного результату визначається наявністю достатнього ресурсу та необхідних інструментів впливу. Послідовність реалізації взаємодії включає встановлення контакту між суб'єктом та об'єктом впливу, передачу інформації для формування нових поглядів чи установок, а також закріплення результату в поведінці, прийнятих рішеннях тощо. Останній етап впливу – результативний. Він включає оцінку отриманих прямих результатів та можливі наслідки, їх відповідність поставленій меті. Крім того, вплив може реалізовуватись як системно-управлінська функція. Це відповідає процесу регулювання відповідної суспільної сфери. ; Проаналізовано функціональні аспекти політичного впливу. Встановлено основні етапи реалізації впливу, якими є мотиваційний, операційний, процесуальний та результативний. Процес мотивації є визначальним елементом у ході визначення цілей та бажаних результатів політичного впливу. Розкрито структуру мотивів суб'єктів впливу. До мотивів ініціатора впливу належать мотиви афіліації, досягнень та влади. Операційний етап впливу полягає в аналізі й виборі адекватних ситуацій засобів впливу – ресурсів та інструментів. Охарактеризовано відмінності між ресурсами та інструментами впливу, зокрема наявний ресурс визначає можливість здійснення діяльності, а інструмент вказує на її особливості. Можливість здійснювати вплив та досягати бажаного результату визначається наявністю достатнього ресурсу та необхідних інструментів впливу. Послідовність реалізації взаємодії включає встановлення контакту між суб'єктом та об'єктом впливу, передачу інформації для формування нових поглядів чи установок, а також закріплення результату в поведінці, прийнятих рішеннях тощо. Останній етап впливу – результативний. Він включає оцінку отриманих прямих результатів та можливі наслідки, їх відповідність поставленій меті. Крім того, вплив може реалізовуватись як системно-управлінська функція. Це відповідає процесу регулювання відповідної суспільної сфери. ; The functional aspects of political influence were analyzed. The principal stages of the influence were considered (motivational, operational, procedural and efficient). The process of motivation is a key element in the definition for the objectives and the desired results in political influence. The motivate structure of influencing factor was determined. The influential's motives consist of affiliation motive, the achievement and the authority. The operational stage includes the analysis and the selection appropriate means of influence – resources and instruments. The differences between impact resources and instruments were characterized: existing resources determines the possibility of activities, instrument indicates the features of activities. The influence and to achieve of desired result is determined by availability of the sufficient resources and the necessary instruments of influence. The sequence of interaction is making contact between subject and object of influence and transfer of information to form new beliefs or attitudes, and consolidating the results in the behavior and the decisions. The efficient phase includes evaluation of the results, the possible consequences and their conformity to the aim pursued.
The purpose of the article is to clarify the content and the main factors influencing the investment strategy of the Chernihiv region development for the reason of the existing ambiguity in the interpretation of the investment strategy concept and factors of influence on it. The scientific approaches to determining the content of an investment strategy are examined in the article. The article is devoted to the study of instruments influencing the investment strategy of the Chernihiv region. The instruments of tax and monetary policy, affecting the investment strategy through the regulation of the financial, banking system and monetary circulation are justified. The factors of influence on the investment strategy are classified as economic, resource, innovative, social. The internal and external factors affecting the investment processes at the regional level are determined. It is proved that the important conditions for the formation and implementation of the investment strategy are the political and legal conditions for investing (political, macroeconomic stability, favorable legal framework for investors, the level of religious, territorial, ethnic conflicts in the country, contradictions between central and local authorities, etc.). The necessity of implementing measures to implement the investment strategy is substantiated. It is emphasized that the influence of the state on the formation and implementation of investment strategy involves the use of a range of forms, methods and appropriate tools. One of the most important instruments of influence is financial and monetary. The effectiveness of possible measures of influence depends primarily on ensuring political and economic stability, restoring the confidence of the population, enterprises in the state, financial and banking structures.
The subject of the study is the organizational and methodological aspects of the influence of European integration processes on accounting standardization in Ukraine. The purpose of the study is to theoretically substantiate the problems of adapting the domestic accounting system to international standards and to make promising recommendations for harmonizing financial reporting with international standards. Research methods. In writing the article, general scientific and special methods of studying economic phenomena on the influence of European integration processes on standardization of accounting in Ukraine were used. Results of work. In the course of writing the article the concepts of integration and its influence on accounting in Ukraine were considered. In Ukraine, in the context of European integration, in order to effectively implement international financial reporting standards as a market economy instrument, the following issues must be resolved: to effectively implement international financial reporting standards, it is necessary to harmonize the norms of international standards in Ukraine with P(C)BU; to develop the regulatory framework of IFRS of Ukraine in order to avoid double system of financial reporting (for example, accounting and tax accounting); to develop the Instruction on transition of enterprises of Ukraine to the international standards of financial reporting; to bring the generally accepted accounting principles of Ukraine in line with the International Financial Reporting Standards with the establishment of regulations on the application of IFRS; Establish a sound management system for the preparation of IFRS financial statements. Scope of results. Enterprises of Ukraine. Conclusions. The creation of the European Union promoted the unification and standardization of accounting in the member states of the association in the post–war period. Subsequently, with the enlargement of the European Union, it grew and its influence on the standardization of accounting in European countries. ...
The article covers the role of some presidents in shaping the foreign policies of Latin American states. A concise characteristic of their influence upon the home and foreign policy of Argentina, Chile and Costa-Rica has been provided. The activities of past and contemporary women-politicians are analyzed (Eva Peron, Maria Estella Martines de Peron, Cristina Elisabet Fernández de Kirchner, Laura Chinchilla Miranda, Verónica Michelle Bachelet Jeria). The article contains concise descriptions of their biographies which, undoubtedly, had influenced their activities as leaders of the states and defined the general tendency of foreign policies of the states in the region. Key words: President, foreign politics, personality influence politics, Latin America. ; Статтю присвячено ролі окремих президентів в розвитку зовнішньої політики держав Латинської Америки. Особливу увагу зосереджено на особистісному впливі у формуванні внутрішньої та зовнішньої політики Аргентини, Чилі та Коста-Ріки, їх ролі в утвердженні цих держав у сучасному світі. Аналізується діяльність жінок-політиків як минулого, так і сучасності (Ева Перон, Марія Естела Мартінес де Перон, Крістіна Фернандес де Кіршнер, Лаура Чинчілья Міранда, Вероніка Мішель Бачелет Херіа). У статті стисло подано їхні життєписи, які значною мірою впливали на їхню діяльність як керівників держави та відображали загальну тенденцію зовнішньої політики держав цього регіону.Ключові слова: президент, зовнішня політика, особистісний вимір політики, Латинська Америка.
The most relevant topic at the moment – the new Coronavirus and the influence it has bring to our economies, communities, health and all the other spheres. One of the most damaged sector – transport and tourism. This paper aim to analyse the changes in customer behaviour during COVID-19 pandemic, how does it change people plans for travelling at the moment and in a long term, also traveller's behaviour in organizing trips, selecting destination or an accommodation. The research was carried out using scientific literature analysis and a quantitative research was used for receiving a data about current changes in tourist behaviour which is extremely relevant at the moment. Tourism was one of the most growing industry, counting steady growth for 10 years in a row and reaching the record of 1.5 billion international tourists in year 2019 (UNWTO, 2020) and the forecast for the upcoming year was further growth of 4 % but now it is obvious that instead of a growth tourism industry will face sharp decline due to cancelled flights, closed hotels and restaurants, even borders of the many countries in EU, USA, Asia. Everything changed really rapidly as new Coronavirus fit China in the end of 2019 and soon spread in other countries and continents. This world is facing various risks every day from terror, wars, economy crises, nature disasters to biological virus mutations – all threats cause enormous influence to society and customer behaviour. Consumer behaviour – the decisions that people make to buy or not to buy a product or service, and the factors that influence their decisions (Mowen, 1987). Many scientists agree that consumer behaviour is highly affected by environment and any changes that happen in society. B.F. Skinner was focused not into the individual but into environment and the reaction of people into changes in environment. According to Jan Krajhanzl (2010) consumer behaviour is influenced by internal and external factors. One type of external factors are situational factors like: weather conditions, time, catastrophes, epidemics and other. No other economic sector is so connected with environment like tourism, on which it depends. There are few types of risks on tourism: 1. Nature: storms, earthquakes, volcano eruptions, tsunamis, floods, etc. 2. Technology: risks, caused by unlimited technological development. 3. Political: wars, conflicts, terror. 4. Biological: viruses, infectious diseases. (Robertson, Kean, Moore 2006) Those global challenges have power on most countries tourism sector: in regions where one or another risk if happening, number of tourist drop rapidly (Damulienė, 2011). Current global risk – COVID-19 virus, which caused worldwide pandemic. World Health Organization (WHO) characterized Coronavirus as pandemic on 19th of March, 2020. In a very short time this virus changed people life: many countries are in a lockdown, which leads to closed restaurants, shopping places, public events and many other spheres. One of the most effective way of avoiding virus is staying at home with no physical contact which leads to negative influence to individual's mental health (WHO 2020). The research of the paper was conducted in March – April, 2020. 277 people from Lithuania answered to online survey questions. Results were analysed with Excel. Profile of the respondents were people from 19 to 65 years, mostly 35-55 years old, active travellers, travelling abroad one and more times per year (81.8 %). Questions were divided into 3 blocks with 15 statements in each and respondents needed to evaluate statement in scale from "totally agree", "agree", "neutral", "disagree", "totally disagree". Results revealed that safety if the most important factor for choosing a destination for travelling (93.5 % agree and totally agree with statement). Also, most of the people agree (89.3 %) that they will travel only when they will be sure about safety due to COVID-19. Now 85 % of respondents cancelled or are planning to cancel their future trips due the virus. Despite the huge current influence of the virus, most of the respondents agree that they would like to travel if not the negative Coronavirus news, this means that the virus did not stop people from willing to travel. Summing up all information and research made it is obvious that Coronavirus have a huge influence on society and consumer behaviour in various ways and especially in tourism sector. Changing behaviour is forecasted for the future also: travellers will choose to travel to more remote destinations, avoid mass places, travel more individually and avoid group travelling. Huge attention will be on health and hygiene conditions in places of interest, accommodation and restaurants sector, also for other traveller's health situation
The most relevant topic at the moment – the new Coronavirus and the influence it has bring to our economies, communities, health and all the other spheres. One of the most damaged sector – transport and tourism. This paper aim to analyse the changes in customer behaviour during COVID-19 pandemic, how does it change people plans for travelling at the moment and in a long term, also traveller's behaviour in organizing trips, selecting destination or an accommodation. The research was carried out using scientific literature analysis and a quantitative research was used for receiving a data about current changes in tourist behaviour which is extremely relevant at the moment. Tourism was one of the most growing industry, counting steady growth for 10 years in a row and reaching the record of 1.5 billion international tourists in year 2019 (UNWTO, 2020) and the forecast for the upcoming year was further growth of 4 % but now it is obvious that instead of a growth tourism industry will face sharp decline due to cancelled flights, closed hotels and restaurants, even borders of the many countries in EU, USA, Asia. Everything changed really rapidly as new Coronavirus fit China in the end of 2019 and soon spread in other countries and continents. This world is facing various risks every day from terror, wars, economy crises, nature disasters to biological virus mutations – all threats cause enormous influence to society and customer behaviour. Consumer behaviour – the decisions that people make to buy or not to buy a product or service, and the factors that influence their decisions (Mowen, 1987). Many scientists agree that consumer behaviour is highly affected by environment and any changes that happen in society. B.F. Skinner was focused not into the individual but into environment and the reaction of people into changes in environment. According to Jan Krajhanzl (2010) consumer behaviour is influenced by internal and external factors. One type of external factors are situational factors like: weather conditions, time, catastrophes, epidemics and other. No other economic sector is so connected with environment like tourism, on which it depends. There are few types of risks on tourism: 1. Nature: storms, earthquakes, volcano eruptions, tsunamis, floods, etc. 2. Technology: risks, caused by unlimited technological development. 3. Political: wars, conflicts, terror. 4. Biological: viruses, infectious diseases. (Robertson, Kean, Moore 2006) Those global challenges have power on most countries tourism sector: in regions where one or another risk if happening, number of tourist drop rapidly (Damulienė, 2011). Current global risk – COVID-19 virus, which caused worldwide pandemic. World Health Organization (WHO) characterized Coronavirus as pandemic on 19th of March, 2020. In a very short time this virus changed people life: many countries are in a lockdown, which leads to closed restaurants, shopping places, public events and many other spheres. One of the most effective way of avoiding virus is staying at home with no physical contact which leads to negative influence to individual's mental health (WHO 2020). The research of the paper was conducted in March – April, 2020. 277 people from Lithuania answered to online survey questions. Results were analysed with Excel. Profile of the respondents were people from 19 to 65 years, mostly 35-55 years old, active travellers, travelling abroad one and more times per year (81.8 %). Questions were divided into 3 blocks with 15 statements in each and respondents needed to evaluate statement in scale from "totally agree", "agree", "neutral", "disagree", "totally disagree". Results revealed that safety if the most important factor for choosing a destination for travelling (93.5 % agree and totally agree with statement). Also, most of the people agree (89.3 %) that they will travel only when they will be sure about safety due to COVID-19. Now 85 % of respondents cancelled or are planning to cancel their future trips due the virus. Despite the huge current influence of the virus, most of the respondents agree that they would like to travel if not the negative Coronavirus news, this means that the virus did not stop people from willing to travel. Summing up all information and research made it is obvious that Coronavirus have a huge influence on society and consumer behaviour in various ways and especially in tourism sector. Changing behaviour is forecasted for the future also: travellers will choose to travel to more remote destinations, avoid mass places, travel more individually and avoid group travelling. Huge attention will be on health and hygiene conditions in places of interest, accommodation and restaurants sector, also for other traveller's health situation
