Suchergebnisse

The purpose is to show: (a) that mass media (MM) influence is a function of the individual's receptiveness to communications (COMM) in general, & (b) that receptiveness is a scalable att which is directly & +r'ed with individual exposure to number & types of media, their impact, & individual responses induced by exposure to media. Data were obtained by formal questionnaire from a random sample 'of principal household meal planners selected proportionately according to the number of occupied dwelling units in randomly selected blocks.' Under aided & unaided recall interview conditions the sources homemakers used during a 7-day period in obtaining information about new food products for 5 major types of foods were obtained. Types of information sources used were: personal searching, contacts with groups, & MM. The individual's COMM propensity is reflected in a Guttman scale score based on information sources used in learning about new products. Impact is the ratio of the number of mentions for a medium under unaided recall to the number of mentions under aided recall. Principal findings are: (1) the impact of inter-personal sources & of MM in purchase decisions are approximately equal. Both have less impact than personal searching behavior; (2) since media preferences of individuals differ by COMM propensities, the most effective medium (one which requires the least effort) depends on COMM propensity; & (3) the number of new products purchased increases as COMM propensity increases. C. M. Coughenour.

Intro -- Copyright -- Contents -- Ch 1: Understand the Four Components of Influence -- Ch 2: Harnessing the Science of Persuasion -- Ch 3: Three Things Managers Should Be Doing Every Day -- Ch 4: Learning Charisma -- Ch 5: To Win People Over, Speak to Their Wants and Needs -- Ch 6: Storytelling That Moves People -- Ch 7: The Surprising Persuasiveness of a Sticky Note -- Ch 8: When to Sell with Facts and Figures, and When to Appeal to Emotions -- Untitled.

Examines US attempts to make recipients of foreign military aid comply with American wishes, and factors associated with success or failure; based on 191 instances, 1950-92.

Für Ole Nymoen und Wolfgang M. Schmitt sind die Influencer symptomatische Sozialfiguren unserer Zeit. In der Abstiegsgesellschaft scheinen noch einmal Aufstiegsträume wahr zu werden, der Spätkapitalismus hübscht sein Gesicht mit Filtern und Photoshop auf, mit einer revolutionären Form der Werbung komplettieren Instagrammer und Youtuber das Geschäftsmodell des kommerziellen Internets. Bei aller ausgestellten Modernität, so Nymoen und Schmitt, beeinflussen die Influencer jedoch noch in einer weiteren Hinsicht den Zeitgeist: Indem sie rückwärtsgewandte Rollenbilder, Konsumismus und rigide Körpernormen propagieren, leisten sie einem konservativen Backlash Vorschub. "Ole Nymoen und Wolfgang M. Schmitt haben ein Buch über Influencer geschrieben. Es könnte spannend sein, wenn der herablassende Ton nicht wäre" (jetzt.de)

This article explores the intricate web of Russo-Serbian influence operations in Montenegro, examining their multifaceted nature and their profound impact on the country's politics and society. It investigates the joint efforts of Serbia and Russia in shaping narratives that significantly influence Montenegro's social dynamics, its political processes, identity politics, religious identification and interethnic relations.

This PhD research investigates de facto influence of EU agencies on the development of EU policies. Based on a case-study approach and expert interviews, the European Centre for Disease Prevention and Control as well as the European Chemicals Agency are analyzed. The main findings are that EU agencies, albeit to varying degrees, do influence the content of policy proposals developed by the European Commission. However, the Commission does fully exercise its formal power to decide on the content of proposals. Only under willing guidance by the Commission, do EU agencies increase influence. While European governance inevitably involves technocratic characteristics, it should not be directly interpreted as a deficit of democracy or legitimacy in the EU.

An increasingly influential line of research on media effects suggests that some of the effects of news media on society take place because people perceive media as influential. In this article, the authors test this notion, in the context of voting decisions. The authors propose that voters' perceptions regarding the influence of media will be related to their intention to vote strategically—that is, to vote for a party they favor less than their most preferred option. If news media are perceived to persuade other voters to switch their votes, it will more likely be necessary to switch one's vote to either conform to or counterbalance the effects of media on others. Two studies, utilizing three data sets, collected in the context of the Israeli Knesset elections of 2003 and 2006 using different measures of strategic voting were used to test the hypothesis that perceptions of media influence on others will relate to strategic voting. The hypothesis was confirmed in both studies.

According to the influence of presumed media influence hypothesis, people estimate the potential effects of media on other people and change their attitudes or behaviors as a consequence. In recent years, many studies offered some support for this idea. However, a central limitation of these studies is that all of them utilized correlational methodology and thus do not offer a valid way to infer causality. The current research examined the causal direction in the influence of presumed media influence using experimental methodology. In Study 1, the authors manipulated the perceived influence of watching pornography and measured the effects of this manipulation on support for censorship. In Study 2, perceptions regarding the influence of a news story about an expected shortage in sugar were manipulated indirectly, by manipulating the perceived exposure to the news story, and behavioral intentions resulting from the story were consequently measured. In both studies, results supported the causal direction postulated by the "presumed influence" hypothesis.