Suchergebnisse

One of the most striking aspects of scientific progress has been the gradual concrescence of previously distinct theories, methods, disciplines, & cognitive modes. Proponents of the conception that the policy sciences should comprise a rationally structured supradiscipline rightly emphasize the desirability of accelerating this slow process of intellectual unification. However, this enterprise continues to be obstructed by failure to realize that interdisciplinary principles sufficient to generate a legitimate unification of scientific & humane concerns of the policy sciences can issue only from philosophical reconstruction. A normative (value sensitive) mode of general systems analysis adequate to the demands of adaptive social-institutional systems must constitute an epochal modification of the conventional perspective of scientific inquiry. Modern systems research has resulted in an innovation in the conceptual format of science because it has the ability to provide a unifying field for the presently fractured universe of scientific discourse. 2 specific projects for further contemplation & research are recommended: (1) selection of primitive concepts & commitments of a system-theoretic mode of rational inquiry, & (2) institution of an attending set of rational canons for normative systems analysis. 11 Figures. Modified HA.

Crowe reviews 'Gypsies: An Interdisciplinary Reader' by Diane Tong.

Branding has emerged as a cornerstone of marketing practice and corporate strategy. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.