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Cover -- Occhiello -- Contents -- Preface -- Ouverture de 'Corporate Governance Communication' -- Managerial corporate governance communication -- Bibliography -- Ouverture de' communication and global markets' -- Corporate communicationand global markets -- Management Consulting, Global Markets and Corporate Networking -- Ouverture de 'market-driven managementand global markets - 1' -- Market-Driven management,competitive space and global networks -- Ouverture de'Market-Driven Managementand Global Markets - 2' -- Ouverture de'Market-Driven Management andCompetitive Customer Value - 1' -- Market-Driven Management,Competitive Customer Valueand Global Networks -- Ouverture de'Intangible Assets & -- Global Competition' -- Intangibles, Global Networks & -- Corporate Social Responsibility -- Global Networks, Knowledge Management andWorld Cities -- Ouverture de 'Global Cities and KnowledgeManagement - 2' -- Ouverture de 'Innovation Managementin Global Markets - 1' -- Innovation and Imitation:Corporate Strategies for Global Competition -- Ouverture de 'Innovation Management inGlobal Markets - 2' -- Ouverture de 'Global Networksand Local Development-1' -- Innovation and Imitation for GlobalCompetitive Strategies.The Corporation Development Models of US,Japan, Korea, and Taiwan -- Ouverture de 'Global Networksand Local Development-2' -- Ouverture de 'Global Networks andSustainable Development - 1' -- Global Capitalism and Sustainable Growth.From Global Products to Network Globalisation -- Global Networks, Outside-In Capabilitiesand Smart Innovation -- Product Design Managementand Global Competition -- Global Tourism Management.Mass, Experience and Sensations Tourism -- Global Tourism and Terrorism.Safety and Security Management -- Planned Obsolescence, Total Quality,Zero Defects and Global Competition.

In this article I provide an appraisal of the neo-Gramscian approach to the study of international relations by focusing on three of its major exponents: Robert Cox, Stephen Gill and Adam Morton. I argue that neo-Gramscians have yet to adequately address some important challenges and criticisms of their method around its overly "top-down" mode of analysis, its neglect of forms of resistance and its excessively global and cosmopolitan account of neoliberal hegemony and especially resistance. I maintain that a return to the letter of Gramsci's writings on hegemony and its national-popular and democratic character would not only allow neo-Gramscians to address more effectively these weaknesses, but also strengthen their approach and align it more effectively with trends in contemporary politics.Keywords: Gramsci; International Relations; Hegemony; National-Popular.