Suchergebnisse

Sociologists have long recognized that social problems do not derive solely from objective conditions but from a process of collective definition. At the core of some social issues are framing competitions, struggles over the production of ideas and meanings. This article examines competing cultural meanings about the fat body. Through frame analysis of organizational materials, I map the contested field of obesity and document three cultural frames—medical frame, social justice frame, and market choice frame—as represented by the Centers for Disease Control and Prevention (CDC), the National Association to Advance Fat Acceptance (NAAFA), and the food industry group the Center for Consumer Freedom (CCF), respectively. Using the "framing matrix," I explore each frame's key signature elements and discuss its social and cultural significance. Notably, each frame leads to different outcomes for social equality and how society thinks about fat bodies, health, and public policy.

Though Pierre Bourdieu has been criticized for ignoring the moral dimensions of social judgments, I suggest that his habitus concept can provide a useful theoretical foundation for a sociological analysis of morality. If the habitus is revised in a way that recognizes the embodied nature of cognition, it can be treated as a foundation for moral judgments of the self and of others. A revised habitus concept can account for two processes by which moral judgments are shaped by social settings: (1) cultural influences on feelings and expressions of emotion; and (2) the ways moral metaphors are structured by embodied cognitive schemas. In both processes, universal bodily operations are employed in different configurations across cultural settings. I argue that a modified habitus concept that can account for these phenomena has significant implications for the sociological analysis of lay morality.