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The twentieth century is an era of pervasive turmoil. There were two cataclysmic full-scale wars and many wars and conflicts of lesser importance in all parts of the world. The term crisis is among the most widely used verbal symbols of turmoil in politics among nations. Scholars and journalists, too, often write about such things as incidents, disputes, riots, and rebellions etc. as crisis. In short, crisis is a pervasive term to describe dis ruption and disorder in the global arena. Many political scientists have been researching this phenomenon of international system but there is still a need for new researches and analysis of crisis in world politics. New technological tools and data-sets enable further development of analytical aspects of crisis theory: eruption of conflictual situations, context and reasons of crisis escalation and de-escalation, decision making process etc. The main reason impelled to write this article is the lack of integral theory on crisis issues. That is why the main objective of this study is to make a quantitative and comparative research of the crisis in the 20th century in order to highlight the main influential factors of this process in different time and space dimensions. A quantitative and comparative analysis in this article was performed using International Crisis Behavior (ICB) data-set of international crisis (by the SPSS 12.0 package). The results of the research confirm the presumption that the analysis of different "levels" provides different outcomes.[.].

The twentieth century is an era of pervasive turmoil. There were two cataclysmic full-scale wars and many wars and conflicts of lesser importance in all parts of the world. The term crisis is among the most widely used verbal symbols of turmoil in politics among nations. Scholars and journalists, too, often write about such things as incidents, disputes, riots, and rebellions etc. as crisis. In short, crisis is a pervasive term to describe dis ruption and disorder in the global arena. Many political scientists have been researching this phenomenon of international system but there is still a need for new researches and analysis of crisis in world politics. New technological tools and data-sets enable further development of analytical aspects of crisis theory: eruption of conflictual situations, context and reasons of crisis escalation and de-escalation, decision making process etc. The main reason impelled to write this article is the lack of integral theory on crisis issues. That is why the main objective of this study is to make a quantitative and comparative research of the crisis in the 20th century in order to highlight the main influential factors of this process in different time and space dimensions. A quantitative and comparative analysis in this article was performed using International Crisis Behavior (ICB) data-set of international crisis (by the SPSS 12.0 package). The results of the research confirm the presumption that the analysis of different "levels" provides different outcomes.[.].

The twentieth century is an era of pervasive turmoil. There were two cataclysmic full-scale wars and many wars and conflicts of lesser importance in all parts of the world. The term crisis is among the most widely used verbal symbols of turmoil in politics among nations. Scholars and journalists, too, often write about such things as incidents, disputes, riots, and rebellions etc. as crisis. In short, crisis is a pervasive term to describe dis ruption and disorder in the global arena. Many political scientists have been researching this phenomenon of international system but there is still a need for new researches and analysis of crisis in world politics. New technological tools and data-sets enable further development of analytical aspects of crisis theory: eruption of conflictual situations, context and reasons of crisis escalation and de-escalation, decision making process etc. The main reason impelled to write this article is the lack of integral theory on crisis issues. That is why the main objective of this study is to make a quantitative and comparative research of the crisis in the 20th century in order to highlight the main influential factors of this process in different time and space dimensions. A quantitative and comparative analysis in this article was performed using International Crisis Behavior (ICB) data-set of international crisis (by the SPSS 12.0 package). The results of the research confirm the presumption that the analysis of different "levels" provides different outcomes.[.].

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.